UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A
(Rule 14a-101)

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934

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Check the appropriate box:

oPreliminary Proxy Statement
oConfidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
TDefinitive Proxy Statement
oDefinitive Additional Materials
oSoliciting Material Pursuant to § 240.14a-12

Stage Stores, Inc.
(Name of Registrant as Specified In Its Charter)

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STAGE STORES INC.

BEALLS   PALAIS ROYAL   PEEBLES      STAGE


Notice of 2008
Annual Meeting
and
Proxy Statement

 

 

STAGE STORES INC.

BEALLSGOODY’S PALAIS ROYAL PEEBLES STAGE

Notice of 2010
Annual Meeting
and
Proxy Statement




This Page Intentionally Left Blank.



STAGE STORES INC.
BEALLS   GOODY’S    PALAIS ROYAL      PEEBLES       STAGE
10201 Main Street
Houston, Texas 77025

May 2, 2008April 30, 2010

Dear Shareholder:

On behalf of the Board of Directors, it is my pleasure to invite you to attend the 20082010 Annual Meeting of Shareholders of Stage Stores, Inc. on Thursday, June 5, 2008,10, 2010, at 1:00 p.m. local time, in Houston, Texas.  Information about the Annual Meeting is presented in the following pages.

The Annual Meeting will begin with a discussion and vote on the matters set forth in the accompanying Notice of 2008 Annual Meeting of Shareholders and Proxy Statement, followed by a discussion on any other business matters that are properly brought before the meeting.

Your vote is very important.  We encourage you to read the Proxy Statement and vote your shares as soon as possible.  Whether or not you plan to attend, you can be sure your shares are represented at the Annual Meeting by promptly completing, signing, dating and returning your Proxy Card in the enclosed envelope or by submitting your vote and proxy by telephone or by the Internet.

If you will need special assistance at the Annual Meeting because of a disability, please contact Bob Aronson, Vice President, Investor Relations, at (800) 579-2302.

Thank you for your continued support of Stage Stores, Inc. We look forward to seeing you on June 510th.

Sincerely,
 
Stage Stores, Inc., Signature 1
James R. Scarborough
Chairman of the Board and Chief Executive Officer

James R. Scarborough
Chairman of the Board
i


TABLE OF CONTENTS
 
TABLE OF CONTENTS

iii
 iv
Important Notice Regarding the Availability of Proxy Materials iv
Information Regarding Admission to the Annual Meeting iv
Proxy Statement1
 1
 1
  1
Matters to be Acted Upon2
  
2
  
2
 3
5
 
In General5
 
Corporate Governance5
 
Attendance at Board, Committee and Annual Meetings7 8
 
Standing Committees7 8
 
Anticipated Changes in Board and Committee Leadership  9
Corporate Governance and Nominating Committee8
 9
 
CompensationAudit Committee10 11
 
Compensation Committee 12
Shareholder and Other Interested Party Communications with the Board11 13
 
Security Ownership of Certain Beneficial Owners and Management 14
Transactions with Related Persons12 15
 
Compensation of Directors and Executive Officers13 17
 
Compensation Discussion and Analysis13 17
 
Compensation Committee Report28 35
 
2009 Summary Compensation Table28 36
 
2009 All Other Compensation Table29 37
 
2009 Grants of Plan-Based Awards Table30 38
 
2009 Outstanding Equity Awards at Fiscal Year-End Table31 39
 
2009 Option Exercises and Stock Vested Table33 41
 
2009 Pension Benefits Table 33 42
 
2009 Nonqualified Deferred Compensation Table34 43
 
Potential Payments on Termination or Change In Control35
 44
   2009 Director Compensation Table 54
 
nItem 2 -46 56
   
46
46
47
47
  
4856
   Principal Accountant Fees and Services
 52 56
   Pre-Approval Policies  57
 
Audit Committee Report  57
Securities Authorized for Issuance underUnder Equity Compensation Plans54 58
56 59
57 59
 
n To be voted on at the meeting
 
Appendix A – Stage Stores, Inc. 2008 Equity Incentive Plan

EVERY SHAREHOLDER’S VOTE IS IMPORTANT.  PLEASE
COMPLETE, SIGN, DATE AND RETURN YOUR PROXY
CARD, OR SUBMIT YOUR VOTE AND PROXY BY
TELEPHONE OR BY THE INTERNET, AS SOON AS POSSIBLE.POSSIBLE

ii


STAGE STORES INC.

BEALLS   GOODY’S      PALAIS ROYAL      PEEBLES       STAGE




 
To the Shareholders:

The 20082010 Annual Meeting of Shareholders of Stage Stores, Inc. (the “Company”) will be held at the offices of the Company, 10201 Main Street, Houston, Texas 77025 on Thursday, June 5, 2008,10, 2010, at 1:00 p.m. local time.  If you need directions to attend the Annual Meeting, they can be found on our website, www.stagestoresinc.com, under “Investor Relations”.  The shareholders will vote on the following matters:

 1.Election of nine directorssix Directors for a term of one year;

       2.Ratification of the selection of Deloitte & Touche LLP as independent registered public accounting firm for 2008;Fiscal 2010; and

 3.Approval of the Material Terms of Executive Officer Performance Goals;

4.Approval of the 2008 Equity Incentive Plan; and

5.Such other matters as may properly come before the Annual Meeting or any adjournment thereof.

The Board of Directors has fixed the close of business on April 14, 200812, 2010 as the record date for the determination of shareholders entitled to notice of, and to vote at, the Annual Meeting.

 By Order of the Board of Directors
  stage stores, inc., signature 2
 
Record Signature Edward J. Record
  Chief Operating Officer,
 Edward J. Record
Executive Vice President,
Chief Financial Officer and Secretary
 April 30, 2010Stage Stores, Inc.

May 2, 2008

iii

Broker Non-Vote.  If you are a beneficial owner whose shares are held of record by a broker, you must instruct the broker how to vote your shares. If you do not provide voting instructions, your shares will not be voted on any proposal on which the broker does not have discretionary authority to vote. This is called a “broker non-vote.” In these cases, the broker can register your shares as being present at the Annual Meeting for purposes of determining the presence of a quorum, but will not be able to vote on those matters for which specific authorization is required under the rules of the New York Stock Exchange (“NYSE”). There is an important change this year regarding broker non-votes and Dire ctor elections. See “Important Change” below, for information about the change.
If you are a beneficial owner whose shares are held of record by a broker, your broker has discretionary voting authority under NYSE rules to vote your shares on the ratification of Deloitte & Touche LLP, even if the broker does not receive voting instructions from you. However, your broker does not have discretionary authority to vote on the election of Directors without instructions from you, in which case a broker non-vote will occur and your shares will not be voted on the election of Directors.
Important Change: A change to NYSE Rule 452 that became effective January 1, 2010 no longer permits brokers to vote in the election of Directors if the broker has not received instructions from the beneficial owner. This represents a change from prior years, when brokers had discretionary voting authority in the election of Directors. Accordingly, it is particularly important that beneficial owners instruct their brokers how they wish to vote their shares.
IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON JUNE 10, 2010.
The Company’s 2010 Proxy Statement, 2009 Annual Report and 2009 Annual Report on Form 10-K are available to review at http://bnymellon.mobular.net/bnymellon/ssi.
INFORMATION REGARDING ADMISSION TO THE ANNUAL MEETING
In accordance with the Company’s security procedures, all persons attending the Annual Meeting must present aneither their E-Notice, or the Admission Ticket found on their Proxy Card (if they requested and received a Proxy Card), or a brokerage statement or other proof of ownership of Stage Stores stock as of the Record Date, and picture identification.  If you are a shareholder of record and plan to attend the meeting in person, please bring theyour E-Notice or your Admission Card you received in this proxy mailingTicket with you to the meeting.  For security purposes, briefcases, bags, purses, backpacks and pursesother containers will be subject to search at the door.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON JUNE 5, 2008.

The Company’s Proxy Statement for the 2008 Annual Meeting of Shareholders, the Company’s Annual Report to Shareholders for the fiscal year ended February 2, 2008 and the Company’s Annual Report on Form 10-K for the fiscal year ended February 2, 2008 are available at http://bnymellon.mobular.net/bnymellon/ssi.

iiiiv 



PROXY STATEMENT

PROXGENERALY STATEMENT
 

GENERAL

This Proxy Statement is furnished in connection with the solicitation of proxies by Stage Stores, Inc. (the “Company”, “we”, “our” or “us”) on behalf of the Board of Directors (the “Board”) for the 20082010 Annual Meeting of Shareholders (the “Annual Meeting”), which will be held at the principal executive offices of the Company, 10201 Main Street, Houston, Texas 77025, on Thursday, June 5, 2008,10, 2010, at 1:00 p.m. local time. This Proxy Statement and Proxy Card are first being sentmade available to the shareholders on or about May 2, 2008.April 30, 2010.  The proxy will be voted at the Annual Meeting if the signer of the proxyProxy Card or the shareholder submitting his or hertheir vote and proxypro xy by mail, by telephone or by the Internet was a shareholder of record on April 14, 200812, 2010 (the “Record Date”).

VOTINGNOTICE ONLY DELIVERY METHOD

In 2009, we adopted the “Notice Only Delivery Method” of distributing our Proxy Statement, Proxy Card and Annual Report to shareholders.  Therefore, we will mail a Notice of Internet Availability of Proxy Materials (“E-Notice”) to shareholders rather than paper copies of these documents.  If you would like to receive a paper copy of these documents, you must request one.  Instructions on how to request a copy by telephone, email or the Internet are contained in the E-Notice.
VOTING
The holders of our common stock are entitled to one vote per share on all matters to be voted upon by the shareholders.  On the Record Date, there were 38,317,76138,449,491 shares of our common stock, par value $0.01, outstanding and entitled to vote at the Annual Meeting.  A list of the shareholders entitled to vote at the Annual Meeting will be available for inspection at the Annual Meeting for purposes relating to the Annual Meeting.

You can ensure that your shares are voted at the Annual Meeting by submitting your instructions by completing, signing, dating and returning the enclosedyour Proxy Card in the envelope provided (if you requested a paper copy of the Proxy Card) or by submitting your vote and proxy by telephone or by the Internet.  Submitting your instructions by Proxy Card, by telephone, or by the Internet will not affect your right to attend the Annual Meeting and vote.  A shareholder who gives a proxy may revoke it at any time before it is exercised by voting in person at the Annual Meeting, by delivering a subsequent proxy, or by notifying the Inspectors of Election in writing of such revocation.

The representation in person or by proxy of a majority of the outstanding shares of our common stock entitled to a vote at the Annual Meeting is necessary to provide a quorum for the transaction of business at the Annual Meeting. Shares can only be voted if the shareholder is present in person or is represented by a properly signed Proxy Card or by a vote and proxy submitted by telephone or by the Internet.  Each shareholder’s vote is very important. Whether or not you plan to attend the Annual Meeting in person, please sign and promptly return the  enclosed Proxy Card (if you requested a paper copy of the Proxy Card) or submit your vote and proxy by telephone or by the Internet.  All signed and returned Proxy CardsCard s and votes and proxies submitted by telephone or by the Internet will be counted towards establishing a quorum for the Annual Meeting, regardless of how the shares are voted.

A shareholder of record on the Record Date may vote in any of the following four ways:

·by toll-free number at 1-866-540-5760; or

·
by the Internet at http://www.proxyvoting.com/ssi; or

·by completing and mailing a Proxy Card (if you requested a paper copy of the Proxy Card;Card); or

·by written ballot at the Annual Meeting.

If you vote by mail, by the Internet or by telephone, your vote must be received by 11:59 p.m. Eastern Time on Wednesday, June 49th, the day before the Annual Meeting.  Your shares will be voted as you indicate.  If you return or otherwise complete your Proxy Card, but you do not indicate your voting preferences, the proxies will vote your shares FOR Items 1 (election of Directors) and 2 3 and 4(ratification of selection of Deloitte & Touche LLP) and in their discretion for Item 53 (such other matters as may properly come before the Annual Meeting or any adjournment thereof).

1

If your shares are held in a brokerage account in your broker’s name (this is called street name)“street name”), you should follow the voting directions provided by your broker or nominee.the broker.  You may complete and mail a voting instruction card to yourthe broker or nominee or, in most cases, submit voting instructions by mail, by telephone or by the Internet. Your shares should be voted by yourthe broker or nominee as you have directed.

The CompanyIf your shares are held in street name and you wish to have your shares voted for the election of Directors, you must either (i) instruct your broker how to vote your shares, (ii) vote your shares by phone or the Internet, or (iii) bring a brokerage statement, written proxy from your broker, or other proof of ownership of Stage Stores stock as of the Record Date with you to the Annual Meeting.
We will pass out written ballots to any shareholder entitled to vote at the Annual Meeting.

 


For additional information concerning the manner of proxy solicitation and voting, please see “Additional Information” on page 5659 of this Proxy Statement.

MATTERSMATTERS TO BE ACTED UPON



ITEM 1 - ELECTION OF DIRECTORS

INFORMATIONINFORMATION RELATING TO DIRECTORS AND DIRECTOR NOMINEES

Jim Scarborough
Jim Scarborough, who served as our Chief Executive Officer from September 2000 to November 2008 and who has also served as the Chairman of our Board since August 2001, will be retiring from the Board after the conclusion of our Annual Meeting. Based upon his extensive years of experience in the retail industry and his long term service with our Company, Mr. Scarborough not only played the lead role in our successful reorganization efforts, but he was instrumental in growing the reach of our small market business model.  Thanks to his efforts and strategic vision, our Company is strong and is well positioned for the future. We thank him for his years of service, and his contributions to our Company, and wish him all of the best in his well deserved retirement.
Tom Mentzer
On February 26, 2010, Tom Mentzer, who had been an independent Director of our Company since August 24, 2001, passed away at the age of 58.  At the time of his death, Dr. Mentzer was the Chairman of our Corporate Governance and Nominating Committee and a member of the Compensation Committee.  His membership on our Board, his outstanding expertise in supply chain management, his integrity and high ethical standards, and his extraordinary dedication to the Company brought great credit to both our Board and to the Company. Tom will be sorely missed.
Sharon Mosse
After six years of dedicated service to the Company as a Director, Sharon Mosse will be retiring from the Board after the conclusion of the Annual Meeting. With her extensive experience in the retail industry, Ms. Mosse has brought an in-depth knowledge of marketing to the Board. We thank her for her years of valuable service and her contributions to our Company and we wish her all of the best.
Cheryl Nido Turpin
On March 25, 2010, Cheryl Nido Turpin was appointed a Director.
In General

Due to the retirement of Jim Scarborough and Sharon Mosse, the Company is conducting a search for a minimum of two additional Directors. To the extent required by the rules of the Securities and Exchange Commission (“SEC”), certain information concerning Mr. Scarborough, Dr. Mentzer and Ms. Mosse is provided in this Proxy Statement.
2

At the Annual Meeting, ninesix Directors are to be elected to hold office until the 20092011 Annual Meeting and until their successors have been elected and have qualified. Information concerning the ninesix nominees is set forth below.  All of the nominees are currently Directors of the Company.Directors.  The Board of Directors has determined that the following seven Directorsfive Director nominees are Independent Directors, as independence is defined by the New York Stock Exchange:  Alan J. Barocas, Michael L. Glazer, John T. Mentzer, Margaret T. Monaco, William J. Montgoris, Sharon B. Mosse and David Y. Schwartz.Schwartz and Cheryl Nido Turpin.  Mr. Hall, the sixth Director nominee, is not an Independent Director as he is our President and Chief Executive Officer. The Board’s Corporate Governance and Nominating Committee recommended all of thesethose current Directors for re-election.  The Board knows of no reason whyw hy any nominee may be unable to serve as a Director.  If any nominee is unable to serve, the shares represented by all valid proxies will be voted for the election of such other person as the Board may nominate.

Your Board of Directors recommends a vote FOR each nomineeComposition
Nominees for Director set forth below.are selected on the basis of broad experience, diversity (differences of viewpoint, professional experience, education, skill and other individual qualities and attributes that contribute to the Board’s heterogeneity), wisdom, integrity, the ability to make independent analytical inquiries, an understanding of the Company’s business environment, and a willingness to devote adequate time to Board duties.

Below we identify and describe the specific experience, qualifications, attributes or skills (collectively, “Director Qualifications”) our Directors bring to the Board that are important in light of our business. The specific Directors’ Qualifications that the Corporate Governance and Nominating Committee and the Board considered in each Director’s re-nomination follow their individual biographies.
·  
Leadership experience. We believe that Directors with experience in significant leadership positions over an extended period, especially Chief Executive Officer (“CEO”) and Chief Operating Officer (“COO”) positions, provide the Company with special insights. These people generally possess extraordinary leadership qualities and the ability to identify and develop those qualities in others. They demonstrate a practical understanding of organizations, processes, strategy, risk management and the methods to drive change and growth.
·  
Finance experience. We believe that an understanding of finance and financial reporting processes is important for our Directors. The Company measures its operating and strategic performance by reference to financial targets. In addition, accurate financial reporting and vigorous auditing are critical to our success. We seek to have at least two of the three members of our Audit Committee qualify as Audit Committee Financial Experts and we expect all of our Directors to be financially knowledgeable.
·  
Industry experience. We seek to have Directors with experience as executives, directors, consultants, professionals or other capacities in the retail industry.
·  
Marketing experience. As a retailer, marketing is critical to our success. Therefore, marketing expertise is very important to us.
·  
Real estate experience. As of January 30, 2010, we operated 758 stores in 39 states.  In addition to opening new stores, the Company has continued to invest in the expansion, relocation and remodeling of its existing stores.  Therefore, real estate expertise is very important to us.
The following information pertains to each nominee’s (i) age as of April 14, 2008,12, 2010, (ii) principal occupations for at least the past five years, and (iii) directorships in other public companies:companies at any time during the past five years.

Name Age Positions Currently Held
James R. Scarborough57Chairman, Chief Executive Officer
Andrew T. Hall47Director, President and Chief Operating Officer
Alan J. Barocas 5961 Director
Michael L. Glazer 5961 Director, Chairman of Compensation Committee
JohnAndrew T. MentzerHall 5649 Director, President and Chief Executive Officer
William J. Montgoris63Director, Lead Independent Director, Chairman of Corporate Governance and Nominating Committee
Margaret T. Monaco60Director
William J. Montgoris61Director, Lead Independent Director
Sharon B. Mosse57Director
David Y. Schwartz 6769 Director, Chairman of Audit Committee
Cheryl Nido Turpin62Director

3


Mr. Hall joined the Company in February 2006 as President and Chief Operating Officer.  He served as Chairman of Foley’s, a Houston-based division of Federated Department Stores, Inc., from June of 2003 to February of 2006.  Mr. Hall was elected to the Board on March 28, 2008 by the remaining Directors to fill the vacancy created by the retirement of Michael McCreery.

Mr. Barocas has been a Director since January 15, 2007.  Since May 2006, he has been the principal of Alan J. Barocas and Associates, a real estate consulting firm.  From June 1981 untilto April 2006, Mr. Barocas was employed by GAP, Inc.  His last position with GAP, Inc. was Senior Vice President of Real Estate.  He is a past Trustee of the International Council of Shopping Centers (ICSC).

Director Qualifications:
·  Leadership and Industry experience: former Senior Vice President of Real Estate of a large public company in the retail industry; twenty-five years of experience with a large public company in the retail industry
·  Real estate experience:  more than thirty years of real estate experience, twenty-five of which were with a large public company in the retail industry
Mr. Glazer has been a Director since August 24, 2001.  Since October 2009, he has served as President and CEO of Mattress Giant Corporation located in Addison, Texas.  From August 2005 he hasto October 2009, Mr. Glazer served as Managing Director of Team Neu, located in Pittsfield, Massachusetts.  From May 1996 untilto August 2005, he served as President and Chief Executive Officer of KB Toys, Inc., which  KB Toys, Inc. filed a petition under Chapter 11 of the Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware on January 14, 2004 and emerged from bankruptcy onChapter 11 in August 29, 2005.


Dr. Mentzer has beenFrom March 1990 to January 1995, he served as President of the Bombay Company.  Mr. Glazer is also a Director since August 24, 2001.  Since January of 1994, he has been a professorCPI Corporation.   He also formerly served on the boards of Business Policy in the Department of MarketingBrookstone and Logistics at the University of Tennessee.  Professor Mentzer is currently the Bruce Excellence Chair of Business and Executive Director, Integrated Value Chain Forums.  He is also President of JTM & Associates, a consulting firm.Big Lots.

Director Qualifications:
·  Leadership experience: current President and CEO of a privately held company in the retail industry with 1,000 employees; former President and CEO of three public companies in the retail industry
·  Industry experience:  thirty-five years of experience in the retail industry
Ms. MonacoMr. Hall has been a Director since June 3, 2004.  In October of 2003, she returned tojoined the Company in February 2006 as President and Chief Operating Officer and assumed the position of PrincipalPresident and Chief Executive Officer in November 2008.  He became a Director in March 2008.  Mr. Hall was employed by Foley’s, a Houston-based division of Probus Advisors, a management and financial consulting firm which she founded inMay Department Stores, Inc., from June of 1993.  From April of 1999 until October of 2003, Ms. Monaco2002 to February 2006.  While at Foley’s, Mr. Hall served as the Chief OperatingFinancial Officer of KECALP Inc.(June 2002 to April 2003) and Merrill Lynch Ventures LLC.  She was KECALP Inc.’s Chief Administrative Officer from April of 1998 until April of 1999.  Ms. Monaco is also a director of Barnes and Noble, Inc. and W.P. Stewart Growth Fund.as Chairman (May 2003 to February 2006).

Director Qualifications:
·  Leadership and Industry experience: current President and CEO of the Company;  former Chairman of Foley’s, a division of May Department Stores; seventeen years of experience in the retail industry
·  Finance experience:  Certified Public Accountant;  former CFO of a division of a large public company in the retail industry
Mr. Montgoris has been a Director since June 3, 2004.  He retired from The Bear Stearns Companies, Inc. in June of 1999.  From June of 1996 until June ofDuring the 1987 to 1999 period, Mr. Montgoris served asin the following positions with Bear Stearns:  Chief Operating Officer of Bear Stearns.  From June of 1993 until June of 1996, he served as(1996 to 1999), Chief Operating Officer and Chief Financial Officer of Bear Stearns.  Mr. Montgoris is a Trustee of five funds within The Reserve Funds family of money market mutual funds.(1993 to 1996) and Chief Financial Officer (1987 to 1993).  Mr. Montgoris is also a director of Carter’s, Inc. and OfficeMax Incorporated.

Ms. Mosse has been a Director since October 4, 2004.  Since May of 2006, Ms. Mosse has  From June 1999 to March 2009, he served as Presidenta director of Strategic Marketing Group, Inc.,the Reserve Fund, a marketing consulting firm which she founded in Mayfamily of 2002.  From Januarymoney market mutual funds.
Director Qualifications:
·  Leadership, Industry and Committee experience: former COO of a leading global investment banking, securities trading and brokerage firm; member of the Audit Committee of a large public company that is the largest branded marketer in the United States of apparel exclusively for babies and young children; member of the Audit and Compensation Committees of a large public company that is a leader in both business-to-business and retail office products distribution
·  Finance experience: accounting background; former CFO of a leading global investment banking, securities trading and brokerage firm
4

Mr. Schwartz has been a Director since July 5, 2007.  Since June of 1997, Mr. Schwartz has been a business advisor and consultant to various companies principally in the retail, distribution and services industries.  Prior to that, Mr. Schwartz spent 35thirty-five years with Arthur Andersen, LLP, from which he retired as a Senior Partner and Managing Partner of the Chicago Office of the Audit and Business Consulting Practice in June 1997.  While at Arthur Andersen, he served clients in various industries, primarily retailing, distribution and communications.  Mr. Schwartz is also a director of Walgreen Co., Foot Locker, Inc. and True Value Company.
Director Qualifications:
·  Leadership, Industry and Audit Committee experience: member of the Board of Directors of two large companies in the retail industry and one large company in the wholesale distribution industry; Chairman of the Audit Committee of two large companies, one of which is a public company in the retail industry and one of which is in the wholesale distribution industry; Chairman of the Finance and Strategic Planning Committee of a large public company in the retail industry
·  Finance experience: Certified Public Accountant;  former partner with Arthur Andersen (partner in charge of Retail Industry Program and Managing Partner of the Chicago office’s Attest and Business Consulting Practice)
Ms.  Turpin was appointed a Director on March 25, 2010.  She retired from The Limited Stores, Inc. in August 1997.  From June 1994 to August 1997, Ms. Turpin served as President and Chief Executive Officer of The Limited Stores, Inc. From January 1990 to June 1994, she was President and CEO of Lane Bryant, a subsidiary of The Limited Stores, Inc.  Ms. Turpin is also a director of Foot Locker, Inc. and The Warnaco Group, Inc.
·  Leadership and Committee experience:  former President and CEO of a large specialty retail business; Chairman of the Compensation Committee and member of the Corporate Governance and Nominating Committee of a large public company in the retail industry; member of the Compensation Committee and Corporate Governance and Nominating Committee of another large public company in the retail industry
·  Industry experience:  extensive experience in department store and apparel specialty store retailing
Your Board of Directors recommends a vote FOR each nominee for Director.
Our business is managed under the direction of our Board.  Our Board currently consists of eight Directors. Members of our Board are kept informed of our business through discussions with our Chief Executive Officer and other officers, by reviewing materials provided to them, by visiting our offices, stores and distribution centers, and by participating in meetings of the Board and its Committees.
Board Leadership Structure.  Andy Hall, our Chief Executive Officer, does not serve as the Chairman of our Board.  We believe that this leadership structure is appropriate for the Company because while it allows the Chief Executive Officer to speak for and lead the Company and communicate with other members of senior management, it provides for effective oversight by our Board, all of whose members are independent with the exception of Messrs. Hall and Scarborough, and all of whom are highly qualified and experienced and, other than Messrs. Hall and Scarborough, exercise a strong independent oversight function.  This ove rsight function is enhanced by the fact that all of the Board’s standing committees—Audit, Compensation, and Corporate Governance and Nominating—are comprised entirely of independent Directors. Further, as set forth below in “Information Relating to the Board of Directors and Committees—Lead Independent Director”, the Board has designated one of the independent Directors as Lead Independent Director.
The Board’s Role in Risk Oversight. The Board’s role in the risk oversight of the Company is administered directly and through its standing committees as follows:
·  The Audit Committee has primary responsibility for financial oversight. In that regard, the Audit Committee’s purpose is to assist in the Board’s oversight of (i) the integrity of the Company’s financial statements, (ii) the Company’s compliance with legal and regulatory requirements, (iii) the Company’s independent auditor’s qualifications, independence and work, and (iv) the performance of the Company’s
internal audit function and independent auditors. The Committee acts independently as authorized and assists the Board in fulfilling its oversight responsibilities by reviewing certain financial information that is provided to the Board and others, the internal control structure, the audit process, and the adherence to applicable laws and regulations. Considering the size and complexity of the Company, the Committee must apply reasonable materiality standards to all of its activities. In addition, the Audit Committee has certain responsibilities with respect to our compliance program.  For additional information, see “Information Relating to the Board of Directors and Committees—Audit Committee” and “Item 2—Ratification of the Selection of Deloitte & Touche LLP as Independent Registered Public Accounting Fir m for Fiscal 2010—Audit Committee Report” later in this Proxy Statement.
·  The Compensation Committee considers the risks associated with our compensation policies and practices for all employees, including non-executive officers, to ensure that they do not create risks that are reasonably likely to have a material adverse affect on the Company. For additional information, see “Information Relating to the Board of Directors and Committees—Compensation Committee” later in this Proxy Statement.
·  The Corporate Governance and Nominating Committee assists the Board in fulfilling its corporate governance and oversight responsibilities by reviewing corporate governance issues that may be brought before the Board, by exercising oversight over the Company’s Corporate Governance Guidelines, by recommending qualified individuals for nomination as Directors and reviewing their performance, and by reviewing applicable laws and regulations related to corporate governance matters.  For additional information, see “Information Relating to the Board of Directors and Committees—Corporate Governance and Nominating Committee” later in this Proxy Statement.
·  The Board is kept abreast of its Committees' risk oversight and other activities via reports of each Committee Chairman to the full Board. These reports are presented at every regular Board meeting and include discussions of Committee agenda topics, including matters involving risk oversight.
·  Members of management who supervise the day-to-day risk management responsibilities periodically provide reports to the Board as a whole and to the Committees if requested.
The Board considers specific risk topics, including risks associated with our strategic plan, our capital structure and our development activities. In addition, the Board receives detailed regular reports from the members of our senior management team, which consists of the heads of our principal business and corporate functions—that include discussions of the risks and exposures involved in their respective areas of responsibility. These reports are provided in connection with regular Board meetings and are discussed, as necessary, at Board meetings. Further, the Board is routinely informed of developments affecting the Company that could affect our risk profile or other aspects of our business.
Director Independence. Six of our eight Directors are Independent Directors, as independence is defined by the New York Stock Exchange (“NYSE”).   Two of our Directors are not Independent Directors by virtue of the fact that they are our former Chief Executive Officer and current consultant (Jim Scarborough) and our current President and Chief Executive Officer (Andy Hall). All members of the Board’s Audit, Compensation, and Corporate Governance and Nominating Committees are Independent Directors.  Members of the Audit Committee m ust also satisfy, and they do satisfy, a separate SEC independence requirement, which provides that they may not accept directly or indirectly any consulting, advisory or other compensatory fee from us or any of our subsidiaries other than their Directors’ compensation.
Corporate Governance Guidelines. The Board has adopted written Corporate Governance Guidelines (the “Governance Guidelines”) to assist it in the exercise of its corporate governance responsibilities.  The purpose of the Governance Guidelines is to provide a structure within which our Directors and our management can monitor the effectiveness of policy and decision making both at the Board and management level, with a view to enhancing shareholder value over the long term. The Governance Guidelines are available on our website at www.stagestoresinc.com.  They can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Corporate Governance Guidelines.”
Lead Independent Director. The Governance Guidelines provide that if the Chairman of the Board is not an Independent Director, the Independent Directors must appoint a Lead Independent Director.  Since Mr. Scarborough, the Chairman of the Board, is not an Independent Director, the Independent Directors have appointed Mr. Montgoris as the Lead Independent Director.  The Lead Independent Director is required to perform the following duties:
·  Coordinate the activities of the Independent Directors;
·  Provide the Chairman of the Board with input on agendas for the Board and Board committee meetings;
·  Coordinate and develop the agenda for, and chair executive sessions and other meetings of, the Independent Directors;
·  Facilitate communications between the Chairman of the Board and the other members of the Board, including communicating other members’ requests to call special meetings of the Board;
·  Discuss the results of the Chief Executive Officer’s performance evaluation with the Chairman of the Compensation Committee;
·  Convey to the Chief Executive Officer, together with the Chairman of the Compensation Committee, the results of the Chief Executive Officer’s performance evaluation; and
·  Preside at regularly scheduled executive sessions of the Independent Directors.
Code of Ethics for Senior Officers. In order to promote ethical conduct in the practice of financial management throughout the Company, the Board has adopted a Code of Ethics for Senior Officers (the “Code”).  We believe that in addition to the Chief Executive Officer, the Chief Financial Officer and the Controller each holds an important and elevated role in corporate governance.  The Code is designed to deter wrongdoing and provides principles to which our principal executive officer, principal financial officer, principal accounting offic er or controller, or persons performing similar functions are expected to adhere and advocate.  These principles embody rules regarding individual and peer responsibilities, as well as responsibilities to the shareholders, the public and others who have a stake in our continued success.  The Code is available on our website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Code of Ethics for Senior Officers.”  We intend to disclose future amendments to certain provisions of the Code, or waivers of such provisions granted to Directors and executive officers, if any, on our website within four business days following the date of such amendment or waiver or as otherwise may be required by the SEC.
Code of Ethics and Business Conduct. The Board has also adopted a Code of Ethics and Business Conduct (the “Code of Ethics”), which is the basic set of policies and procedures governing the behavior of all Directors, executive officers, and other employees of the Company (each employee an “Associate” and collectively the “Associates”) in conformance with Section 303A.10 of the NYSE Listed Company Manual.  It is our policy to adhere to the highest standards of business ethics in all our business activities.  When Assoc iates are engaged in any activity concerning the Company, our customers, competitors, suppliers, other Associates, shareholders or the general public, they must maintain standards of uncompromising integrity and conduct themselves in a professional manner with a positive, supportive attitude about the Company.  The Code of Ethics is available on our website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Code of Ethics and Business Conduct.”  We intend to disclose future amendments to certain provisions of the Code of Ethics, or waivers of such provisions granted to Directors and executive officers, if any, on our website within four business days following the date of such amendment or waiver or as otherwise may be required by the NYSE or the SEC.
Non-Accounting Complaints. We have established procedures to enable anyone who has a concern about a violation of the Code of Ethics or any other Company policy to report that concern through normal Company channels or anonymously.  An Anonymous Ethics Hotline is maintained by an independent third party and is available 24 hours a day, 7 days a week.
Accounting Complaints.   The Audit Committee has established procedures for (i) the receipt, retention and treatment of complaints regarding accounting, internal accounting controls, or auditing matters, and (ii) the confidential, anonymous submission by our employees of concerns regarding questionable accounting or auditing matters.  These procedures, which are incorporated into the Code of Ethics, (i) set forth a statement about our commitment to comply with the laws; (ii) encourage employees to inform us of conduct amounting to a v iolation of the applicable standards; (iii) describe prohibited conduct; (iv) set forth compliance procedures that employees can easily use, including making anonymous complaints; and (v) provide assurances that there will be no retaliation for reporting suspected violations.
Policy on Poison Pills. The term “Poison Pill” refers to a type of shareholder rights plan that some companies adopt to provide an opportunity for negotiation during a hostile takeover attempt.  The Board has not adopted a Poison Pill.  However, as we are a Nevada corporation, our Articles of Incorporation provide that we have expressly elected to be governed by Chapter 78 of the Nevada Revised Statutes (“NRS”) with respect to the acquisition of a controlling interest in the Company.  NRS 78 provides that a person who se eks to acquire a “Controlling Interest” (20% or greater) in a Nevada corporation will only obtain such voting rights in the shares acquired (the “Control Shares”) as are granted by a vote of the holders of a majority of the remaining voting power of the Company at a special or annual meeting of the shareholders.  In addition, NRS 78 provides that the Company may redeem not less than all of the Control Shares at the average price of the Control Shares if the Control Shares are not granted full voting rights by the shareholders.
Board Meetings.  The Board held four regular meetings and one special meeting during the 2009 fiscal year.  During the 2009 fiscal year, no current Director attended fewer than 75% of the aggregate of the total number of meetings of the Board and of meetings held by committees of the Board on which he or she was a member during the time he or she was a Director.  In addition to regularly scheduled meetings, a number of Directors were involved in numerous informal meetings with management, offering valuable advice and suggestions on a broad range of corporate matters.
Executive Sessions (Meetings of Independent Directors). As described in the Governance Guidelines, the Independent Directors meet in regularly scheduled executive sessions without employees and non-independent Directors present.
Annual Meeting. It is the Board’s policy that Directors should attend our annual meeting of the shareholders absent exceptional cause.  Last year, all Directors attended the annual meeting of shareholders.
The Board has the following standing committees: Corporate Governance and Nominating, Audit and Compensation.  Each committee operates under a written charter that is periodically reviewed by the respective committee and the Corporate Governance and Nominating Committee.  The following table provides information concerning the independence of our Directors and the current membership of each committee.
DirectorBoard
Corporate
Governance and
Nominating
Committee
Audit
Committee
Compensation
Committee
Mr. Barocas (I)XXX
Mr. Glazer (I)XX      X (C)
Mr. HallX
Mr. Montgoris (I)(LID)X       X (C)X (ACFE)X
Ms. Mosse (I)XXX
Mr. Scarborough      X (C)
Mr. Schwartz (I)XXX (C)(ACFE)
Ms. Turpin (I)XXX

(I)The named Director is an Independent Director.
(C)The named Director is the Chairman.
(LID)The named Director is the Lead Independent Director.
(ACFE)The named Director is an Audit Committee Financial Expert.
Mr. Montgoris is serving as interim Chairman of the Corporate Governance and Nominating Committee and as a member of the Compensation Committee due to the death of Tom Mentzer.  If Mr. Montgoris is reelected at the Annual Meeting, we anticipate that he will be appointed Chairman of the Board, in which case his position as Lead Independent Director will no longer be needed.  If Mr. Glazer is reelected at the Annual Meeting, we anticipate that he will replace Mr. Montgoris as Chairman of the Corporate Governance and Nominating Committee. If Ms. Turpin is reelected at the Annual Meeting, we anticipate that she will replace Mr. Glazer as Chairman of the Compensation Committee.
In General.  The members of the Corporate Governance and Nominating Committee are William Montgoris (Chairman), Alan Barocas, Michael Glazer, Sharon Mosse, David Schwartz and Cheryl Nido Turpin, all of whom are Independent Directors.  The Committee’s primary purposes are (i) to develop, maintain and review the Governance Guidelines and propose changes to the Governance Guidelines as corporate governance developments warrant, (ii) to consider any Director candidates recommended by shareholders, (iii) to identify, recruit and recommend potential candidates for nomination as Directors to the Board consistent with criteria approved by the Board, and to nominate Directors for membership on Board committees, (iv) to evaluate the overall performance of the Board, the committees of the Board, the Directors and management and (v) to report annually to the Board on the status of the Chief Executive Officer’s succession plan.  The Committee assists the Board in fulfilling its corporate governance and oversight responsibilities by reviewing corporate governance issues that may be brought before the Board, by exercising oversight over the Governance Guidelines, by recommending qualified individuals for nomination as Directors and reviewing their performance, and by reviewing applicable laws and regulations related to corporate governance matters.  Annually, the Committee evaluates the overall performance of the Board and the Governance Guidelines.  Periodically, the Committee reviews the compensation paid to the Directors.& #160; An annual performance evaluation of the Corporate Governance and Nominating Committee is conducted by the Board and the members of the Committee. The Committee met six times during the 2009 fiscal year.
Corporate Governance and Nominating Committee Charter. The Corporate Governance and Nominating Committee’s Charter is posted on our website at www.stagestoresinc.com. It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “CG&NC Charter”.
Evaluation of the Chairman, the Board, Board Committees and Individual Directors. The Corporate Governance and Nominating Committee is responsible for establishing the evaluation criteria and implementing the process for the annual evaluation of the Chairman, the Board, the Board Committees and the individual Directors.  Each Director annually evaluates the Chairman, the Board, the Board Committees and the other Directors.  With respect to the Chairman, the Board and the Board Committees, the evaluations are of their overall performance as a whole and t he Committee considers specific areas in which the Directors believe a better contribution could be made.  The results of the evaluations of the Chairman, the Board and the Board Committees are reported to the entire Board by the Lead Independent Director.  With respect to the evaluation of individual Directors, the purpose of the evaluation is to increase the corporate governance effectiveness of the Board, not to target individual Directors.  The results of the individual Director evaluations are communicated to the respective Directors by the Lead Independent Director and, in the case of the Lead Independent Director, by outside counsel.
Evaluation of the Guidelines, Committee Charters, Corporate Governance Policies and Related Party Transactions.  With input from the other Directors, the Corporate Governance and Nominating Committee reports annually to the Board on its evaluation of the Governance Guidelines, the Committee charters, any other corporate governance policies, and any related party transactions (transactions involving the Company and any executive officer, Director, employee or their affiliates and immediate family members).
Director Qualifications; Process for Identifying and Evaluating Nominees. Nominees for Director must possess the following minimum qualifications: broad experience, diversity (differences of viewpoint, professional experience, education, skill and other individual qualities and attributes that contribute to the Board’s heterogeneity), wisdom, integrity, the ability to make independent analytical inquiries, an understanding of our business
environment, and a willingness to devote adequate time to Board duties.  The Corporate Governance and Nominating Committee is responsible for assessing the appropriate balance of skills and qualifications required of Directors.  In identifying and evaluating nominees for Director, including nominees recommended by shareholders, the Corporate Governance and Nominating Committee will implement such processes as it deems appropriate including, in its sole discretion, retaining a third party or third parties to identify or evaluate or assist in identifying or evaluating potential nominees.  However, at a minimum, each nominee for Director must (i) meet the minimum qualifications set forth above, (ii) have at least one interview with the Corporate Governance and Nominatin g Committee and with any other Board member who requests an interview, and (iii) complete and sign a Director and Executive Officer Questionnaire in a form deemed appropriate by the Board prior to his or her nomination to the Board.  Each Director must no less than annually complete and sign a Director and Executive Officer Questionnaire in a form deemed appropriate by the Board.  In the event any information contained on a Director’s most recent Director and Executive Officer Questionnaire becomes incomplete or inaccurate, it is the responsibility of the Director to provide complete and accurate information to the Corporate Governance and Nominating Committee within thirty days. When formulating its Director recommendations, the Committee will also consider any advice and recommendations offered by our Chief Executive Officer and any other members of the Board.
Diversity.  The Board endeavors to have a Board representing a range of experience in business and in other areas that are relevant to the Company’s activities. The goal of the Corporate Governance and Nominating Committee is to achieve a Board that, as a whole, provides effective oversight of the management and business of the Company, through, among other things, diversity (differences of viewpoint, professional experience, education, skill and other individual qualities and attributes that contribute to the Board’s heterogeneity).  This policy with respect to the consideration of diversity in identifying Director no minees is implemented, and its effectiveness assessed, annually by both the Board and the Corporate Governance and Nominating Committee as part of the Director nomination process.
Consideration of Shareholder Nominees. When formulating its Director recommendations, the Corporate Governance and Nominating Committee will also consider any written recommendations received from our shareholders identifying the nominee and stating his or her qualifications.  The Committee evaluates all nominees for Director in the same manner regardless of the source of the recommendation.  For the Annual Meeting of Shareholders in 2011, recommendations for Director nominees must be submitted in writing by December 31, 2010 to the Corporate Governance and Nominating Committee, c/o Edward J. Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025, and must include the names of such nominees, together with their qualifications for service as a Director of the Company.
Succession Planning.  The Governance Guidelines require (i) the Corporate Governance and Nominating Committee to make an annual report to the Board on emergency as well as expected Chief Executive Officer succession planning and (ii) the Chief Executive Officer to prepare, on a continuing basis, a short-term succession plan which delineates a temporary delegation of authority to certain officers of the Company, if all or a portion of the executive officers of the Company should unexpectedly become unable to perform their duties.  The short-term succession plan will be in effect until the Board has the opportunity to consider the s ituation and take action, when necessary.
Consultants.  The Corporate Governance and Nominating Committee has the authority to retain, from time to time and at our expense, search firms and other consultants to assist it in identifying and recruiting potential directors for nomination, in evaluating director compensation, and to otherwise carry out its responsibilities and duties and to approve the search firm or other consultant’s fees and other retention terms.
Engagement of Compensation Consultant-Director Compensation.  The Corporate Governance and Nominating Committee (i) has the authority to retain, from time to time and at our expense, a professional compensation consulting firm to review our Director compensation program and (ii) has selected and engaged Hay Group as its independent consultant to advise it on Director compensation.  Likewise, the decision to retain a consultant is at the sole discretion of the Corporate Governance and Nominating Committee and the consultant works at the direction of the Corporate Governance and Nominating Committee.  Since 2005, Hay Group, a leading human resource and compensation consulting firm, has been engaged from time to time by both the Corporate Governance and Nominating Committee and management for professional compensation consulting with respect to compensation of our Directors.
Compensation of Directors; Role of Compensation Consultant in Determining or Recommending the Amount or Form of Director Compensation. It is the responsibility of our Corporate Governance and Nominating Committee to recommend to our Board alternative forms of Director compensation. Our management reports at least once a year to the Corporate Governance and Nominating Committee on the status of our Director compensation in relation to the compensation of directors of our Peer Group. With the assistance of Hay Group as its compensation consultant, the Corporate Governance and Nominating Committee periodically evaluates Director compensation to ensure that our Directors are compensated in a manner consistent with tho se of our Peer Group.  Changes in Director compensation, if any, are recommended by the Corporate Governance and Nominating Committee, but must be approved by our Board after a full discussion.
 The nature and role of Hay Group’s assignment with respect to Director compensation and its interaction with the Chairman of the Corporate Governance and Nominating Committee is essentially the same as it is with the Compensation Committee in the case of executive officer compensation.  However, Hay Group only attends meetings of the Corporate Governance and Nominating Committee that involve Director compensation, which is generally one meeting a year.
In General.  The members of the Audit Committee are David Schwartz (Chairman), Alan Barocas and William Montgoris, all of whom are Independent Directors.  The Committee’s primary purposes are to (1) assist Board oversight of (a) the integrity of the Company’s financial statements, (b) the Company’s compliance with legal and regulatory requirements, (c) the Company’s independent auditor’s qualifications and independence, and (d) the performance of the Company’s internal audit function and independent auditors; and (2) prepar e an audit committee report as required by the SEC to be included in the Company’s annual proxy statement.  The Committee’s primary responsibilities and duties are (i) to monitor the integrity of our financial process and systems of internal controls regarding finance, accounting and legal compliance, (ii) to select, retain, terminate, determine compensation and oversee the work of our independent registered public accounting firm, (iii) to ensure the independence and monitor the performance of the our independent registered public accounting firm and the performance of our internal auditing department, (iv) to provide an avenue of communication between our independent registered public accounting firm and our internal auditing department, and (v) to provide an avenue of communication among the independent registered public accounting firm, our management, our internal auditing department and the Board. An annual performance evaluation of the Audit Committee is conducted by the Board an d the members of the Committee.  The Committee met ten times during the 2009 fiscal year.
Authority to Engage Advisors and to Conduct Independent Investigations.  The Audit Committee has the authority to engage, at the Company’s expense, independent counsel and other advisers it determines necessary to carry out its duties.  The Committee has the authority to conduct any investigation appropriate to fulfilling its responsibilities and duties, and it has direct access to our independent registered public accounting firm as well as anyone in the Company.
Audit Committee Charter.  The Audit Committee’s Charter is available on our website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Audit Committee Charter.”
Audit Committee Financial Expert.  The Board has determined that Messrs. Montgoris and Schwartz are Audit Committee Financial Experts, as that term is defined by the SEC.
Audit Committee Report.  The Audit Committee Report is on page 57 of this Proxy Statement.
Service on Audit Committees of Public Companies.  Section 303A.07(a) of the NYSE Listed Company Manual states that if an audit committee member simultaneously serves on the audit committee of more than three public companies, the board must determine that such simultaneous service does not impair the director’s ability to effectively serve on the issuer’s audit committee. David Schwartz, the Chairman of our Audit Committee, also serves as the Chairman of the audit committee of Walgreen Co. and as a member of the audit committee of Foot Locker, Inc., both of which are public companies.  He also serves as the Chairman of the audit committee of True Value Company, which is not a public company.  Our Board has determined that Mr. Schwartz’s simultaneous service on our Audit Committee and Walgreen Co.the audit committees of those other companies does not impair his ability to effectively serve on our Audit Committee.

In General.  The members of our Compensation Committee are Michael Glazer (Chairman), William Montgoris, Sharon Mosse and Cheryl Nido Turpin, all of whom are Independent Directors.  The primary purpose of the Compensation Committee is to administer the cash salary, bonus and other incentive compensation programs for the current and future Executive Officers of the Company, as the term Executive Officer is defined in the Committee’s Charter.  In addition, the Committee’s purposes include the following: (i) review and approve corporate goals and objectives relevant to CEO compensation, evaluate the CEO's perfor mance in light of those goals and objectives and, either as a committee or together with the other Independent Directors, determine and approve the CEO's compensation level based on this evaluation,  (ii) make recommendations to the Board with respect to non-CEO executive officer compensation, and incentive-compensation and equity-based plans that are subject to Board approval, and (iii) prepare a Compensation Committee Report and/or such other disclosure as may be required by applicable SEC rules or regulations.
An annual performance evaluation of the Compensation Committee is conducted by the Board and the members of the Committee. The Committee met six times during the 2009 fiscal year.
Compensation Committee Charter. The Compensation Committee’s Charter is available on our website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Compensation Committee Charter.”
Compensation Committee Report.  The Compensation Committee Report is on page 35 of this Proxy Statement.
Compensation and Compensation Principles. For a discussion of executive officer and Director compensation and compensation principles, please see “Compensation of Directors and Executive Officers-Compensation Discussion and Analysis” and the compensation tables and narrative discussions that follow beginning on page 17 of this Proxy Statement.
Processes and Procedures for Executive Officer Compensation.  The primary responsibilities of the Compensation Committee are as follows: (i) review the performance and approve the compensation of our executive officers, (ii) review and approve the terms and conditions of written employment agreements for our executive officers, (iii) provide oversight of all cash compensation, equity compensation, benefits and perquisites for the entire officer population, and (iv) review and monitor equity incentive plans as well as any pension, profit sharing and benefit plans.
The Compensation Committee meets as frequently as circumstances require, but typically meets at least four times per year.  Each meeting held in-person allows time for an executive session in which the Committee and others specifically requested by the Committee (such as outside consultants) have an opportunity to directly discuss all executive compensation issues without the presence of management.  The Committee reviews compensation analyses prepared by an independent compensation consultant and by management and assesses program design and recommendations for individual executives against these strategies.  The Committee determines our Chief Executive Officer’s compensation and reviews and discusses rec ommendations for other senior executives with our Chief Executive Officer and approves final pay packages.  The Committee also reviews overall program design and total costs compared to approved strategies.
The Compensation Committee believes that having the input of management is important to the overall effectiveness of our executive compensation program. Our Chief Executive Officer and our Executive Vice President, Human Resources (“EVP Human Resources”) are the primary representatives of management who interact with the Committee. The Committee seeks input from our Chief Executive Officer and our EVP Human Resources regarding the performance of our executive team and individual compensation levels (within parameters approved by the Committee) and also seeks recommendations on various executive compensation awards (e.g., new hire equity grants).  In addition, our Chief Executive Officer and our EVP Human Resources regul arly attend Committee meetings (except for executive sessions) to participate in the presentation of materials and discussion of management’s point of view regarding compensation issues.
Our Chief Executive Officer is not permitted to be present during deliberations and voting regarding his or her compensation. While our Chief Executive Officer may be present during deliberations and voting on the compensation of other executive officers, our Chief Executive Officer may not vote on their compensation.
The Compensation Committee has delegated authority to our Chief Executive Officer to grant equity awards to employees at the Vice President level and below, with a maximum number of 5,000 shares to any one person at any one time.  All equity awards, regardless of the number of shares, at the Senior Vice President level and above must be approved by the Board.  In addition, our Chief Executive Officer has authority to manage employee compensation at the Vice President level and below within the compensation guidelines approved by the Committee.
Engagement of Compensation Consultant-Executive Officer Compensation.  The Compensation Committee has the authority to retain, from time to time and at the Company’s expense, a professional compensation consulting firm to review our executive officer compensation program. The Committee has selected and engaged Hay Group as its independent consultant to advise it on executive compensation.  The decision to retain a consultant is at the sole discretion of the Committee and the consultant works at the direction of the Committee.  Since 2005, Hay Group has been engaged from time to time by both the Committee and manage ment for professional compensation consulting with respect to compensation of the Company’s executive officers.
 Role of Compensation Consultant in Determining or Recommending the Amount or Form of Executive Officer Compensation. On an annual basis, Hay Group prepares competitive pay analyses regarding both our peer group of companies, as identified on page 21 of this Proxy Statement (the “Peer Group”), and the broader market; it provides information on our performance compared to the Peer Group and to our performance group of companies, as identified on page 21 of this Proxy Statement (the “Performance Group”); and it advises the Compensation Committee on the level and design of compensation programs for our executive officers.
The Chairman of the Committee works directly with Hay Group to determine the scope of the work needed to assist the Committee in its decision making processes.  For example, Hay Group meets with the Committee to review issues and gain input on plan design and alternatives.  In this process, Hay Group meets with the members of the Committee, our Chief Executive Officer and our other senior management to facilitate the development of our executive compensation strategy and approach to determining compensation levels.
When requested, Hay Group attends Committee and Board meetings and the Committee’s executive sessions to present and discuss market data and program design alternatives, and to provide advice and counsel regarding decisions facing the Committee.  Occasionally, Hay Group also meets individually with the Chairman of the Committee prior to Board meetings to discuss findings and issues.  In addition, with the agreement and approval of the Committee, Hay Group works with our management team on broad-based compensation design and issues and links them to our overall executive compensation strategy.  Aggregate fees paid to Hay Group during the 2009 fiscal year did not exceed $120,000.
Compensation Committee Interlocks and Insider Participation.  None of the members of the Compensation Committee has ever been an officer or an employee of the Company or its subsidiary.  None of our executive officers serves on any board of directors with any of our Directors other than on our Board in the case of Mr. Hall, our President and Chief Executive Officer.
Consultants.  The Compensation Committee has the authority to retain, from time to time and at our expense, a professional compensation consulting firm to review the Company’s Executive Officer compensation program including, but not limited to, a review of our “performance based” compensation programs in light of Section 162(m) of the Internal Revenue Code, and to approve the consulting firm’s fees and other retention terms.  For a discussion of Section 162(m), see “Tax, Accounting and Other Implications-Deductibility of Executive Compensation” later in this Proxy Statement.
In General.  Shareholders and other interested parties may send written communications to the Board and, if applicable, to individual Directors, including the Independent Directors, by mail, facsimile or courier to our principal executive offices.  All correspondence that we receive will be relayed to the Board or, if applicable, to the individual Director.  Communications should be addressed in care of Edward Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025, or sent by facsimile to Mr. Record at (713) 669-2709.
Deadline for Shareholder Proposals for Inclusion in Next Year’s Proxy Statement.  Shareholder proposals intended to be presented at the 2011 Annual Meeting of Shareholders and included in our proxy statement and form of proxy relating to that meeting pursuant to Rule 14a-8(e) under the Securities Exchange Act of 1934 must be received in writing by us at our principal executive offices by December 31, 2010.  Proposals should be addressed to Edward Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025.
Other Shareholder Proposals for Presentation at Next Year’s Annual Meeting.  For any shareholder proposal that is not submitted to us for inclusion in next year’s proxy statement, but is instead sought to be presented by the shareholder directly at the 2011 Annual Meeting, Rule 14a-4(c) under the Securities Exchange Act of 1934 permits management to vote proxies in its discretion if we: (1) receive written notice of the proposal before the close of business on March 16, 2011, and advise shareholders in the 2011 Proxy Statement about the nature of the matter and how management intends to vote on the matter, or (2) do no t receive written notice of the proposal before the close of business on March 16, 2011.  Notices of intention to present proposals at the 2011 Annual Meeting should be addressed to Edward Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Security Ownership of Certain Beneficial Owners

The following table provides information regarding beneficial ownership of the Company’sour common stock by any person or entity known by the Companyus to be the beneficial owner of more than five percent (5%) of the Company’sour outstanding common stock as of April 14, 2008.12, 2010. As of April 14, 2008,12, 2010, there were 38,317,76138,449,491 shares of our common stock outstanding.

 
 
Name and Address
 
 
Number of Shares
Beneficially Owned
 
 
Percent of Class
 
Dimensional Fund Advisors LP 3,473,713 9.1%(1)
1299 Ocean Avenue     
Santa Monica, CA 90401     
      
Wellington Management Company, LLP 3,406,403 8.9%(2)
75 State Street     
Boston, MA 02109     
      
Tennenbaum Capital Partners, LLC 3,026,800 7.9%(3)
2951 28th Street, Suite 1000
     
Santa Monica, CA 90405     
      
Barclays Global Investors, NA 2,155,604 5.6%(4)
45 Fremont Street     
San Francisco, CA 94105     
      
Paradigm Capital Management, Inc. 1,941,544 5.1%(5)
Nine Elk Street     
Albany, NY 12207     
 
 
Name and Address
 
 
Number of Shares
Beneficially Owned
 
 
Percent of Class
 
Wellington Management Company, LLP 3,738,000 9.7%(1)
75 State Street     
Boston, MA 02109     
      
BlackRock, Inc. 3,011,775 7.8%(2)
55 East 52nd Street
     
New York, NY 10022     
      
Dimensional Fund Advisors LP 2,998,629 7.8%(3)
Building One     
6300 Bee Cave Road     
Austin, TX 78746     
      
Keeley Asset Management Corp. 2,022,180 5.3%(4)
401 South LaSalle Street, Suite 1201     
Chicago, IL 60605     
__________________________


(1)
The information is based on the Schedule 13G13G/A filed with the Securities and Exchange CommissionSEC on February 6, 2008 by Dimensional Fund Advisors LP reporting on beneficial ownership as of December 31, 2007.  According to the filing, the reporting person has sole voting and investment power with respect to 3,473,713 shares.

(2) The information is based on the Schedule 13G filed with the Securities and Exchange Commission on February 14, 200812, 2010 by Wellington Management Company, LLP reporting on beneficial ownership as of December 31, 2007.2009.  According to the filing, the reporting person has shared voting power with respect to 2,705,9282,640,625 shares and shared investment power with respect to 3,406,4033,738,000 shares.

(3)(2)The information is based on the Schedule 13G filed with the Securities and Exchange CommissionSEC on February 14, 2008January 29, 2010 by Tennebaum Capital Partners, LLCBlackRock, Inc. reporting on beneficial ownership as of December 31, 2007.  According to the filing, the reporting person has sole voting and investment power with respect to 3,026,800 shares.

(4) The information is based on the Schedule 13G filed with the Securities and Exchange Commission on February 6, 2008 by Barclays Global Investors, NA reporting on beneficial ownership as of December 31, 2007.2009.  According to the filing, the reporting person has sole voting power with respect to 1,631,1353,011,775 shares and sole investment power with respect to 2,155,6043,011,775 shares.  This Schedule 13G was filed in order to amend the most recent Schedule 13G filing made by Barclays Global Investors, NA, which was acquired by BlackRock on December 1, 2009.

(5)(3)
The information is based on the Schedule 13G13G/A filed with the Securities and Exchange CommissionSEC on February 14, 20088, 2010 by Paradigm Capital Management, Inc.Dimensional Fund Advisors LP reporting on beneficial ownership as of December 31, 2007.2009.  According to the filing, the reporting person has sole voting power with respect to 2,963,216 shares and sole investment power with respect to 1,941,5442,998,629 shares.
(4)The information is based on the Schedule 13G/A filed with the SEC on February 12, 2010 by Keeley Asset Management Corp. reporting on beneficial ownership as of December 31, 2009.  According to the filing, the reporting person has sole voting power with respect to 2,017,980 shares and sole investment power with respect to 2,022,180 shares.

 
Security Ownership of Management

The following table provides information regarding the beneficial ownership of the Company’sour common stock by each Named Executive Officer listed in the 2009 Summary Compensation Table and each of our Directors, as well as the number of shares beneficially owned by all of our Directors and executive officers as a group as of April 14, 2008.  As12, 2010.  Other than in the case of April 14, 2008, there were 38,317,761 shares of our common stock outstanding.  NoneMr. Glazer, as footnoted, none of the shares are pledged as security. As of April 12, 2010, there were 38,449,491 shares of our common stock outstanding.  The table also provides information about stock options exercisable within 60 days and Deferred Stock Units credited to the accounts of eacheac h Director and Named Executive Officer under various compensation plans.  Unless otherwise indicated by footnote, individuals have sole voting and investment power.

Name Common Stock  Restricted Stock (1)  Stock Options Exercisable Within 60 Days  Deferred Stock Units (2)  Percent of Class  Common Stock Restricted Stock (1) Stock Options Exercisable Within 60 Days Deferred Stock Units (2) Percent of Class
James R. Scarborough  39,530   10,889   1,145,835   -   3.0%
Andrew T. Hall  25,564   15,000   87,500   -   (3)  77,318  30,000  280,500  - 1.0%
Michael E. McCreery  27,309   -   136,082   -   (3)
Edward J. Record  -   30,000   25,000   -   (3)  25,924  35,000  108,750  - (3) 
Dennis E. Abramczyk  924   -   82,928   -   (3)
Cynthia S. Murray  22,500   -   114,290   -   (3)
Richard A. Maloney  -  55,000  36,250  - (3) 
Ernest R. Cruse  9,275  -  -  - (3) 
Ron D. Lucas  37,982  -  194,764  - (3) 
Alan J. Barocas  642   7,327   -   -   (3)  12,726  21,556  -  - (3) 
Michael L. Glazer  58,749   10,624   14,062   -   (3)  67,573(4) 20,913  16,875  - (3) 
John T. Mentzer  1,350   10,624   59,060   3,099   (3)
Margaret T. Monaco  3,150   10,624   47,812   -   (3)
William J. Montgoris  2,958   10,624   47,812   -   (3)  11,482  20,913  50,625  - (3) 
Sharon B. Mosse  -   10,624   36,562   6,178   (3)  5,224  20,913  50,625  9,503 (3) 
James R. Scarborough  75,700  -  387,460  - 1.2%
David Y. Schwartz  -   -   -   1,864   (3)  -  15,513  5,129  10,549 (3) 
Cheryl N. Turpin  -  3,387  -  - (3) 
                               
All Directors and Executive Officers as a group (20 persons)
  215,927   116,336   2,086,494   11,141   6.0%
All Directors and Executive Officers as a group (15 persons)  334,711  228,195  1,211,216  20,052 5.4%

_____________________________
(1)Restricted stock iswas granted under the Stage Stores, Inc.our Amended and Restated 2001 Equity Incentive Plan.  The restricted stock granted to Mr. Scarborough vests ratably over two years.  The restricted stock granted to Messrs. Hall and Record vests ratably over three years. The remainder of the restricted stock granted vests at the end of a three-year period from the date of grant.


(2)Deferred Stock Units (“DSU”) are held under the Stage Stores, Inc.our 2003 Amended and Restated Non-Employee Director Equity Compensation Plan.  Each DSU is equal in value to a share of Companyour stock, but does not have voting rights.  Individuals do not have investment power with respect to DSUs.  The number of DSUs credited to a Director’s account will be adjusted, as appropriate, to reflect any stock split, any dividend paid in cash and any dividend payable in shares of Companyour stock.  At the election of the Director upon termination of his or her service as a Director, the DSUs will be distributed to the Director either (i) in cash, or (ii) in shares of Companyour stock.

(3)Ownership is less than one percent of our outstanding common stock.

Stock Ownership by Executive Officers

On December 28, 2006, the Board adopted a resolution stating that it believes that an officer of the Company who has reached the level of Executive Vice President or above should be a shareholder and should have a financial stake in the Company and that while the Board does not believe it appropriate to specify the level of stock ownership for those executive officers, the Board encourages those executive officers to either purchase stock in the open market or use their equity grants to acquire and retain, during their employment, shares of our common stock in an amount that the executive officer deems appropriate.

Stock Ownership by Directors

On August 29, 2006, the Board adopted a resolution stating that it believes that Directors should be shareholders and have a financial stake in the Company in an amount that a Director deems appropriate and that while the Board does not believe it appropriate to specify the level of stock ownership for individual Directors, each Director must develop and maintain a stock position in the Company with an original investment of at least four times the Annual Retainer, which is currently $40,000 for Independent Directors (the “Original Investment”), by the later of (i) three years of the date of the Director’s initial election to the Board, or (ii) August 29, 2009. In determining whether the Director has achieved the Original Investment, the Director can include (i) a Director’s tax basis in any stock acquired by the Director in open market purchases, and (ii) the amount of any Director fees which the Director has designated to be used for the acquisition of restricted stock or Deferred Stock Units under our 2003 Non-Employee Director Equity Compensation Plan.

INFORMATION RELATING TO THE BOARD OF DIRECTORS AND COMMITTEES


Our business is managed under the direction of our Board of Directors.  Members of our Board are kept informed of our business through discussions with our Chairman and Chief Executive Officer and other officers, by reviewing materials provided to them, by visiting our offices and by participating in meetings of the Board and its Committees.

Our Board currently consists of nine Directors.  As Scott Davido did not stand for reelection at the 2007 Annual Meeting of Shareholders, several potential candidates were identified by the Board to fill that vacancy. On July 5, 2007, Mr. Schwartz accepted the Board’s offer and was elected to the Board. After seven years of dedicated service to the Company and the Board, Michael McCreery, Vice Chairman, Executive Vice President and Secretary, retired on March 28, 2008, and is therefore not standing for reelection.  On March 28, 2008 and at the recommendation of the Corporate Governance and Nominating Committee, the remaining Directors elected Andrew Hall to fill the vacancy on the Board created by Mr. McCreery’s retirement.

Corporate Governance

Corporate Governance Guidelines. The Board has adopted written Corporate Governance Guidelines (the “Governance Guidelines”) to assist it in the exercise of its corporate governance responsibilities.  The purpose of the Governance Guidelines is to provide a structure within which our Directors and our management can monitor the effectiveness of policy and decision making both at the Board and management level, with a view to enhancing shareholder value over the long term. The Governance Guidelines are available on our website at www.stagestoresinc.com.  They can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Corporate Governance Guidelines.”


Director Independence. Seven of our nine Directors are Independent Directors, as independence is defined by the New York Stock Exchange, and two are not Independent Directors by virtue of the fact that they are our Chief Executive Officer and our President and Chief Operating Officer, respectively. All members of the Board’s Audit, Compensation, and Corporate Governance and Nominating Committees are Independent Directors.  Members of the Audit Committee must also satisfy, and they do satisfy, the additional independence requirement of Exchange Act Rule 10A-3, which provides that they may not accept directly or indirectly any consulting, advisory, or other compensatory fee from the Company or any of its subsidiaries other than compensation for their service as a Director.
(4)All 67,573 shares are pledged as security in a margin account.
 
Lead Independent Director. The Governance Guidelines provide that if the Chairman of the Board is not an Independent Director, the Independent Directors must appoint a Lead Independent Director.  Since Mr. Scarborough, the Chairman of the Board, is not an Independent Director, the Independent Directors have appointed Mr. Montgoris as the Lead Independent Director.  The Lead Independent Director is required to perform the following duties:

·Coordinate the activities of the Independent Directors;

·Provide the Chairman of the Board with input on agendas for the Board and Board committee meetings;

·Coordinate and develop the agenda for, and chair executive sessions and other meetings of, the Independent Directors;

·Facilitate communications between the Chairman of the Board and the other members of the Board, including communicating other members’ requests to call special meetings of the Board;

·Discuss the results of the Chief Executive Officer’s performance evaluation with the Chairman of the Compensation Committee;

·Convey to the Chief Executive Officer, together with the Chairman of the Compensation Committee, the results of the Chief Executive Officer’s performance evaluation; and

·Preside at regularly scheduled executive sessions of the Independent Directors.

Code of Ethics for Senior Officers. In order to promote ethical conduct in the practice of financial management throughout the Company, the Board has adopted a Code of Ethics for Senior Officers (the “Code”).  The Company believes that, in addition to the Chief Executive Officer, the Chief Financial Officer and the Controller each holds an important and elevated role in corporate governance.  The Code is designed to deter wrongdoing and provides principles to which the Company’s principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions are expected to adhere and advocate.  These principles embody rules regarding individual and peer responsibilities, as well as responsibilities to the shareholders, the public and others who have a stake in the Company’s continued success.  The Code is available on the Company’s website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Code of Ethics for Senior Officers.”  The Company intends to disclose future amendments to certain provisions of the Code, or waivers of such provisions granted to Directors and executive officers, if any, on its website within four business days following the date of such amendment or waiver or as otherwise may be required by the SEC.

Code of Ethics and Business Conduct. The Board has also adopted a Code of Ethics and Business Conduct (the “Code of Ethics”), which is the basic set of policies and procedures governing the behavior of all Directors, executive officers, and other employees of the Company (each employee an “Associate” and collectively the “Associates”) in conformance with Section 303A.10 of the NYSE Listed Company Manual.  It is the Company’s policy to adhere to the highest standards of business ethics in all of its business activities.  When Associates are engaged in any activity concerning the Company, its customers, competitors, suppliers, other Associates, shareholders or the general public, they must maintain standards of uncompromising integrity and conduct themselves in a professional manner with a positive, supportive attitude about the Company.  The Code of Ethics is available on the Company’s website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Code of Ethics and Business Conduct.”  The Company intends to disclose future amendments to certain provisions of the Code of Ethics, or waivers of such provisions granted to Directors and executive officers, if any, on its website within four business days following the date of such amendment or waiver or as otherwise may be required by the NYSE or the SEC.


Non-Accounting Complaints. The Company has established procedures to enable anyone who has a concern about a violation of the Code of Ethics and Business Conduct or any other Company policy to report that concern through normal Company channels or anonymously.  An Anonymous Ethics Hotline is maintained by an independent third party and is available 24 hours a day, 7 days a week.

Accounting Complaints.   The Audit Committee has established procedures for (i) the receipt, retention and treatment of complaints received by the Company regarding accounting, internal accounting controls, or auditing matters, and (ii) the confidential, anonymous submission by employees of the Company of concerns regarding questionable accounting or auditing matters.  These procedures, which are incorporated into the Company’s Code of Ethics and Business Conduct, (i) set forth a statement about the Company’s commitment to comply with the laws; (ii) encourage employees to inform the Company of conduct amounting to a violation of the applicable standards; (iii) describe prohibited conduct; (iv) set forth compliance procedures that employees can easily use, including making anonymous complaints, and (v) provide assurances that there will be no retaliation for reporting suspected violations.

Policy on Poison Pills. The term “Poison Pill” refers to a type of shareholder rights plan that some companies adopt to provide an opportunity for negotiation during a hostile takeover attempt.  The Board has not adopted a Poison Pill.  However, as the Company is a Nevada corporation, our Articles of Incorporation provide that the Company has expressly elected to be governed by Chapter 78 of the Nevada Revised Statutes (“NRS”) with respect to the acquisition of a controlling interest in the Company.  NRS 78 provides that a person who seeks to acquire a “Controlling Interest” (20% or greater) in a Nevada corporation will only obtain such voting rights in the shares acquired (the “Control Shares”) as are granted by a vote of the holders of a majority of the remaining voting power of the Company at a special or annual meeting of the shareholders.  In addition, NRS 78 provides that the Company may redeem not less than all of the Control Shares at the average price of the Control Shares if the Control Shares are not granted full voting rights by the shareholders.

Attendance at Board, Committee and Annual Meetings

Board Meetings.  The Board held four regular and two special meetings during the 2007 fiscal year.  During the 2007 fiscal year, no current Director attended fewer than 75% of the aggregate of the total number of meetings of the Board and of meetings held by Committees of the Board on which he or she was a member during the time he or she was a Director.  In addition to regularly scheduled meetings, a number of Directors were involved in numerous informal meetings with management, offering valuable advice and suggestions on a broad range of corporate matters.

Executive Sessions. As described in the Governance Guidelines, the Independent Directors meet in regularly scheduled executive sessions without members of the Company’s management.

Annual Meeting. It is the Board’s policy that Directors should attend the Company’s annual meeting of the shareholders absent exceptional cause.  Last year, all Directors attended the annual meeting of shareholders with the exception of Mr. Schwartz, who was not a Director at that time.

Standing Committees

The Board has the following standing Committees: Audit, Compensation and Corporate Governance and Nominating.  Each Committee operates under a written charter which is periodically reviewed by the respective Committee and the Corporate Governance and Nominating Committee.  The following table provides information concerning the independence of our Directors and the current membership of each Committee.



DirectorBoard
Corporate
Governance and
Nominating
Committee
Audit
Committee
Compensation
Committee
Mr. Barocas (I)XXX
Mr. Glazer (I)XXX (C)
Mr. HallX
Mr. Mentzer (I)XX (C)X
Ms. Monaco (I)XXX
Mr. Montgoris (I)(LID)XX (ACFE)
Ms. Mosse (I)XXX
Mr. ScarboroughX (C)
Mr. Schwartz (I)XXX (C)(ACFE)


(I)The named Director is an Independent Director.

(C)The named Director is the Chairman.

(LID)The named Director is the Lead Independent Director.

(ACFE)The named Director is an Audit Committee Financial Expert.

Corporate Governance and Nominating Committee

In General.  The members of the Corporate Governance and Nominating Committee are John Mentzer (Chairman), Alan Barocas, Michael Glazer, Margaret Monaco, Sharon Mosse and David Schwartz, all of whom are Independent Directors.  The Committee’s primary functions are (i) to maintain and review the Governance Guidelines and propose changes to the Governance Guidelines as corporate governance developments warrant, (ii) to consider any Director candidates recommended by shareholders, (iii) to identify, recruit and recommend potential candidates for nomination as Directors to the Board and to nominate Directors for membership on Board committees, (iv) to evaluate the overall performance of the Board, and (v) to report annually to the Board on the status of the Chief Executive Officer’s succession plan.  The Committee assists the Board in fulfilling its corporate governance and oversight responsibilities by reviewing corporate governance issues that may be brought before the Board, by exercising oversight over the Governance Guidelines, by nominating qualified individuals as Directors and reviewing their performance, and by reviewing applicable laws and regulations related to corporate governance matters.  Annually, the Committee evaluates the overall performance of the Board and the Governance Guidelines.  Periodically, the Committee reviews the compensation paid to the Directors.  The Committee met four times during the 2007 fiscal year.

Corporate Governance and Nominating Committee Charter. The Corporate Governance and Nominating Committee’s Charter is posted on the Company’s website at www.stagestoresinc.com. It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “CG&NC Charter”.

Evaluation of the Chairman, the Board and Individual Directors. The Corporate Governance and Nominating Committee is responsible for establishing the evaluation criteria and implementing the process for the annual evaluation of the Chairman, the Board and the individual Directors.  Each Director evaluates the Chairman, the Board and the other Directors.  With respect to the Chairman and the Board, the evaluations are of the Chairman and the Board’s overall performance as a whole and specific review areas in which the Board believes a better contribution could be made.  The results of the evaluations of the Board and the Chairman are reported to the entire Board by the Lead Independent Director.  With respect to the evaluation of individual Directors, the purpose of the evaluation is to increase the corporate governance effectiveness of the Board, not to target individual Directors.  The results of the individual Director evaluations are communicated to the respective Directors by the Lead Independent Director and, in the case of the Lead Independent Director, by outside counsel.


Evaluation of the Guidelines, Committee Charters, Corporate Governance Policies and Related Party Transactions.  With input from the other Directors, the Corporate Governance and Nominating Committee reports annually to the Board on its evaluation of the Governance Guidelines, the committee charters, any other corporate governance policies, and any related party transactions (transactions involving the Company and any executive officer, Director, employee or their affiliates and immediate family members).

Director Qualifications; Process for Identifying and Evaluating Nominees. Nominees for Director must possess the following minimum qualifications: broad experience, wisdom, integrity, the ability to make independent analytical inquiries, an understanding of our business environment, and a willingness to devote adequate time to Board duties.  The Corporate Governance and Nominating Committee is responsible for assessing the appropriate balance of skills and qualifications required of Directors.  In identifying and evaluating nominees for Director, including nominees recommended by shareholders, the Committee will implement such process as it deems appropriate including, in its sole discretion, retaining a third party or third parties to identify or evaluate or assist in identifying or evaluating potential nominees.  However, at a minimum, each nominee for Director must (i) meet the minimum qualifications set forth above, (ii) have at least one interview with the Committee and with any other Board member who requests an interview, and (iii) complete and sign the Company’s Director and Executive Officer Questionnaire in a form deemed appropriate by the Board prior to his or her nomination to the Board.  Each Director must no less than annually complete and sign a Director and Executive Officer Questionnaire in a form deemed appropriate by the Board.  In the event any information contained on a Director’s most recent Director and Executive Officer Questionnaire becomes incomplete or inaccurate, it is the responsibility of the Director to provide complete and accurate information to the Committee within thirty days. When formulating its Director recommendations, the Committee will also consider any advice and recommendations offered by the Company’s Chief Executive Officer and any other members of the Board.

Consideration of Shareholder Nominees. When formulating its Director recommendations, the Corporate Governance and Nominating Committee will also consider any written recommendations received from shareholders of the Company identifying the nominee and stating his or her qualifications.  The Committee evaluates all nominees for Director in the same manner regardless of the source of the recommendation.  For the Annual Meeting of Shareholders in 2009, recommendations for Director nominees must be submitted in writing by December 31, 2008 to the Corporate Governance and Nominating Committee, c/o Edward J. Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025, and must include the names of such nominees, together with their qualifications for service as a Director of the Company.

Succession Planning.  The Governance Guidelines require (i) the Corporate Governance and Nominating Committee to make an annual report to the Board on emergency as well as expected Chief Executive Officer succession planning and (ii) the Chief Executive Officer to prepare, on a continuing basis, a short-term succession plan which delineates a temporary delegation of authority to certain officers of the Company, if all or a portion of the executive officers of the Company should unexpectedly become unable to perform their duties.  The short-term succession plan will be in effect until the Board has the opportunity to consider the situation and take action, when necessary.

Audit Committee

In General.  The members of the Audit Committee are David Schwartz (Chairman), Alan Barocas and William Montgoris, all of whom are Independent Directors.  The primary function of the Committee is to oversee the accounting and financial reporting processes of the Company and the audits of the financial statements and internal controls of the Company.  The Committee’s primary responsibilities and duties are (i) to monitor the integrity of the Company’s financial process and systems of internal controls regarding finance, accounting and legal compliance, (ii) to select, retain, terminate, determine compensation and oversee the work of the Company’s independent registered public accounting firm, (iii) to ensure the independence and monitor the performance of the Company’s independent registered public accounting firm and the performance of the Company’s internal auditing department, (iv) to provide an avenue of communication between the independent registered public accounting firm and the Company’s internal auditing department, and (v) to provide an avenue of communication among the independent registered public accounting firm, management, the Company’s internal auditing department and the Board.  The Committee has the authority to conduct any investigation appropriate to fulfilling its responsibilities and duties, and it has direct access to the independent registered public accounting firm as well as anyone in the Company.  The Committee has the ability to engage, at the Company’s expense, independent counsel and other advisers as it determines necessary to carry out its duties.  The Committee met eleven times during the 2007 fiscal year.

Audit Committee Charter.  The Audit Committee’s Charter is available on the Company’s website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Audit Committee Charter.”

Audit Committee Financial Expert.  The Board has determined that Messrs. Montgoris and Schwartz are Audit Committee Financial Experts, as that term is defined by the SEC.

Audit Committee Report.  The Audit Committee Report is on page 47.

Compensation Committee

In General.  The members of the Compensation Committee are Michael Glazer (Chairman), John Mentzer, Margaret Monaco and Sharon Mosse, all of whom are Independent Directors.  The primary function of the Compensation Committee is to administer the cash salary, bonus and other incentive compensation programs for the executive officers of the Company.  The Committee met five times during the 2007 fiscal year.

Compensation Committee Charter. The Compensation Committee’s Charter is available on the Company’s website at www.stagestoresinc.com.  It can be accessed by clicking “Investor Relations”, then “Corporate Governance”, then “Compensation Committee Charter.”

Compensation Committee Report.  The Compensation Committee Report is on page 28 of this Proxy Statement.

Compensation and Compensation Principles. For a discussion of executive officer and Director compensation and compensation principles, please see “Compensation of Directors and Executive Officers-Compensation Discussion and Analysis” and the compensation tables and narrative discussions that follow beginning on page 13 of this Proxy Statement.

Processes and Procedures for Executive Officer Compensation.  The primary responsibilities of the Compensation Committee include (i) reviewing the performance and approving the compensation of the Company’s executive officers, (ii) reviewing and approving the terms and conditions of written employment agreements for executive officers, (iii) providing oversight of all cash compensation, equity compensation, benefits and perquisites for the entire officer population, and (iv) reviewing and monitoring equity incentive plans as well as any pension, profit sharing, and benefit plans.

The Committee meets as frequently as circumstances require, but typically meets at least four times per year.  Each meeting held in-person allows time for an executive session in which the Committee and others specifically requested by the Committee (such as outside consultants) have an opportunity to directly discuss all executive compensation issues without the presence of management.  The Committee reviews compensation analyses prepared by an independent compensation consultant and by management and assesses program design and recommendations for individual executives against these strategies.  The Committee determines the Chief Executive Officer’s compensation and reviews and discusses recommendations for other senior executives with the Chief Executive Officer and approves final pay packages.  The Committee also reviews overall program design and total costs compared to approved strategies.

The Committee believes that having the input of management is important to the overall effectiveness of the Company’s executive compensation program.  The Chief Executive Officer and the Company’s Executive Vice President, Human Resources (“EVP Human Resources”) are the primary representatives of management who interact with the Compensation Committee. The Committee seeks input from the Chief Executive Officer and the EVP Human Resources regarding the performance of the executive team and individual compensation levels (within parameters approved by the Committee) and also recommendations on various executive compensation awards (e.g., new hire equity grants).  In addition, the Chief Executive Officer and the EVP Human Resources  regularly attend Committee meetings (except for executive sessions) to participate in the presentation of materials and discussion of management’s point of view regarding compensation issues.

The Chief Executive Officer may not be present during deliberations and voting regarding his or her compensation.  While the Chief Executive Officer may be present during deliberations and voting on the compensation of other executive officers, the Chief Executive Officer may not vote on their compensation.

The Committee has delegated authority to the Chief Executive Officer to grant equity awards to employees at the Vice President level and below, with a maximum number of 5,000 shares to any one person at any one time.  All equity awards, regardless of the number of shares, at the Senior Vice President level and above must be approved by the Board.  In addition, the Chief Executive Officer has authority to manage employee compensation at the Vice President level and below within the compensation guidelines approved by the Committee.


Engagement and Role of Independent Compensation Consultant-Executive Officer Compensation.  The Committee has the authority to retain, from time to time and at the Company’s expense, a professional compensation consulting firm to review our executive officer compensation program. The Committee has selected and engaged Hay Group, a leading human resource and compensation consulting firm, as its independent advisor to advise it on executive compensation.  The decision to retain an advisor is at the sole discretion of the Committee and the consultants work at the direction of the Committee.  The role of Hay Group in the compensation process is described in “Compensation of Directors and Executive Officers-Compensation Discussion and Analysis-Setting Compensation-Roll of Compensation Consultant” on page 14 of this Proxy Statement.

Compensation Committee Interlocks and Insider Participation.  The Committee is comprised entirely of Independent Directors. None of the members of the Compensation Committee has ever been an officer or an employee of the Company or its subsidiary.  No executive officer of the Company serves on any board of directors with any of the Company’s Directors other than on the Company’s Board in the case of Mr. Scarborough, our Chairman and Chief Executive Officer, and Mr. Hall, our President and Chief Operating Officer.

Processes and Procedures for Director Compensation. It is the responsibility of the Corporate Governance and Nominating Committee to recommend to the Board alternative forms of Director compensation.  The Company’s management reports at least once a year to the Corporate Governance and Nominating Committee on the status of our Directors’ compensation in relation to the compensation of directors of our peer group, as identified on page 15 of this Proxy Statement (the “Peer Group”). With the assistance of its compensation consultant, the Corporate Governance and Nominating Committee periodically evaluates Director compensation to ensure that our Directors are compensated in a manner consistent with those of our Peer Group.  Changes in Board compensation, if any, are recommended by the Corporate Governance and Nominating Committee, but must be approved by the Board after a full discussion.

Engagement and Role of Independent Compensation Consultant-Director Compensation.  As with the Compensation Committee, the Corporate Governance and Nominating Committee (i) has the authority to retain, from time to time and at the Company’s expense, a professional compensation consulting firm to review our Director compensation program, and (ii) has selected and engaged Hay Group as its independent advisor to advise it on Director compensation.  Likewise, the decision to retain an advisor is at the sole discretion of the Corporate Governance and Nominating Committee and the consultant works at the direction of the Corporate Governance and Nominating Committee.  The nature and role of advisor’s assignment with respect to Director compensation, and its interaction with the Chairman of the Corporate Governance and Nominating Committee, is essentially the same as it is with the Compensation Committee in the case of executive officer compensation.  However, the advisor only attends meetings of the Corporate Governance and Nominating Committee that involve Director compensation, which is generally one meeting a year.

Shareholder and Other Interested Party Communications with the Board

In General.  Shareholders and other interested parties may send written communications to the Board and, if applicable, to specified individual Directors, including the Independent Directors, by mail, facsimile or courier to the Company’s principal executive offices.  All correspondence received by the Company will be relayed to the Board or, if applicable, to the individual Director.  Communications should be addressed in care of Edward Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025, or sent by facsimile to Mr. Record at (713) 669-2709.

Deadline for Shareholders for Inclusion in Next Year’s Proxy Statement.  Shareholder proposals intended to be presented at the 2009 Annual Meeting of Shareholders and included in the Company’s proxy statement and form of proxy relating to that meeting pursuant to Rule 14a-8(e) under the Securities Exchange Act of 1934 must be received in writing by the Company at the Company’s principal executive offices by December 31, 2008.  Proposals should be addressed to Edward Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025.

Other Shareholder Proposals for Presentation at Next Year’s Annual Meeting.  For any shareholder proposal that is not submitted to the Company for inclusion in next year’s proxy statement, but is instead sought to be presented by the shareholder directly at the 2009 Annual Meeting, Rule 14a-4(c) under the Securities Exchange Act of 1934 permits management to vote proxies in its discretion if the Company: (1) receives written notice of the proposal before the close of business on March 18, 2009, and advises shareholders in the 2009 Proxy Statement about the nature of the matter and how management intends to vote on the matter, or (2) does not receive written notice of the proposal before the close of business on March 18, 2009.  Notices of intention to present proposals at the 2008 Annual Meeting should be addressed to Edward Record, Secretary, Stage Stores, Inc., 10201 Main Street, Houston, Texas 77025.


TRANSACTIONSTRANSACTIONS WITH RELATED PERSONS

Transactions with Related Persons

On November 3, 2008, we entered into a Consulting Agreement with James Scarborough, who retired as our Chief Executive Officer as of that date.  The term of the Consulting Agreement began on November 3, 2008 and will end on June 10, 2010 (the “Term”), unless earlier terminated or extended by mutual agreement of the parties.  We will pay Mr. Scarborough a retainer of $350,000 per Term year during the Term of the Consulting Agreement for an aggregate total of approximately $564,000.  As Mr. Scarborough was a Named Executive Officer at the time and is currently our Chairman of the Board, we filed the Consulting Agreement as an Exhibit to our Annual Report on Form 10-K for the fiscal year ended January 3 1, 2009.  The Consulting Agreement is incorporated herein by reference.
On February 26, 2010, we entered into a Retirement Agreement with Ernest Cruse, Executive Vice President, Store Operations, which terminated his Employment Agreement dated January 30, 2002. The approximate dollar value of the amount involved in the transaction is $566,900.  As Mr. Cruse is a Named Executive Officer, we filed the Retirement Agreement as an Exhibit to our Annual Report on Form 10-K for the fiscal year ended January 30, 2010.  The Retirement Agreement is incorporated herein by reference.
Other than those described above and related to their employment, with the Company, in the case of executive officers, and those related to their service to the Company,on our Board, in the case of non employeenon-employee Directors, there were no transactions, since the beginning of the Company’sour last fiscal year, or any currently proposed transaction, in which the Company waswe were or is towill be made a participant and in which any Director, nominee for Director or executive officer, of the Company, or any immediate family member of a Director, nominee for Director or executive officer of the Company had or will have a direct or indirect material interest.

Review, Approval or Ratification of Transactions with Related Persons
 
In General. Article XX. Related Party, Other Material Transactions and Loans of the Governance Guidelines (“Governance Guideline Article X”) and the Company’sour written Related Party and Material Transactions Policy (the “Policy”) contain the Company’sour policies and procedures for the review, approval or ratification of any transaction required to be reported in this Proxy Statement.  They provide as follows:

Related Party Transactions.  No officer, director, or employee of the Company or any of its affiliate or subsidiary companies (collectively, the “Companies”) shall enter into any agreement, arrangement or contract with any person or entity pursuant to which any of the Companies may be obligated to:

 (i)pay any money to a “Related Party,” or

 (ii)assign or lease any property belonging to any of the Companies to a Related Party, or

 (iii)allow any Related Party to use any property belonging to any of the Companies,

if the aggregate fair market value of any monies paid to the Related Party and the property assigned or leased to or used by the Related Party exceeds Five Thousand Dollars ($5,000), without the express, prior, written approval of the Company’s Board of Directors.  The term “Related Party” includes:

 (i)any person who is an officer or director of any of the Companies (each, an “Insider”); and

 (ii)any person who is a child, stepchild, parent, stepparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of a director, executive officer or nominee for director, and any person (other than a tenant or employee) sharing the household of such director, executive officer or nominee for director (each, an “Immediate Family Member”); and

 (iii)any entity for which an Insider or Immediate Family Member is an attorney, broker, commissioned sales agent, director, manager, officer, partner or profits participant; and

 (iv)any entity in which an Insider or Immediate Family Member has beneficial ownership of five percent (5%) or more of the voting securities of the entity.

Notwithstanding anything to the contrary, if required by the Securities and Exchange Commission, New York Stock Exchange, or other regulatory authority, any transaction between the Company and a Related Party, regardless of the amount involved, shall be approved by the Audit Committee.

Other Material Transactions.  No officer, director, or employee of the Company or any of its affiliate or subsidiary companies (collectively, the “Companies”) shall enter into any agreement, arrangement or contract with any person or entity or authorize any transaction which the Company may be required to disclose to the Securities and Exchange Commission unless the agreement, arrangement, contract or transaction previously has been approved by the Company’s Board of Directors.

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Audit Committee Approval.  Notwithstanding anything to the contrary, if required by the Securities and Exchange Commission, New York Stock Exchange, or other regulatory authority, any transaction between the Company and a Related Party, regardless of the amount involved, shall be approved by the Audit Committee.”

Loans to Directors, Executive Officers and Their Immediate Family Members.  Governance Guideline Article X provides that the Company shall not, directly or indirectly, including through any subsidiary, extend or maintain credit, arrange for or guarantee the extension of credit, or renew an extension of credit, in the form of a personal loan to or for any Director, executive officer, or Immediate Family Member of any Director or executive
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officer.  As used in the Governance Guidelines and this Proxy Statement, “executive officer” means our President, principal financial officer, principal accounting officer (or, if there is no such accounting officer, the Company’s Chief Executive Officer, President, Chief Operating Officer, Chief Financial Officer,controller), any Vice Presidentvice president in charge of a principal business unit, division or function (such as sales,marketing, merchandising, administration or finance), or any other officer who performs a policy makingpolicy-making function, or any other person who performs similar policy making functions.policy-making functions for us, in all cases including officers of our subsidiaries if they perform policy-making functions for us.

COMPENSATIONCOMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

CompensationCompensation Discussion and Analysis

Our Fiscal 2009 Named Executive Officers
The following Compensation Discussion and Analysis (“CD&A”) describes the material objectives and principles underlying our compensation policies and decisions and the material elements of the compensation of the following five executive officers during our Chief Executive Officer, the two2009 fiscal year (hereinafter, “Fiscal 2009”):
·  our Chief Executive Officer;
·  our Chief Operating Officer and Chief Financial Officer; and
·  the next three most highly compensated executive officers other than our Chief Executive Officer and our Chief Financial Officer.
These individuals who servedare as follows and are collectively referred to in this Proxy Statement as our Chief Financial Officer and the next three most highly compensated executive officers identified in the Summary Compensation Table on page 28 (the “Named Executive Officers”).  :
        Name
Title
Andrew T. HallPresident and Chief Executive Officer
Edward J. RecordChief Operating Officer and Chief Financial Officer
Richard A. MaloneyChief Merchandising Officer
Ernest R. CruseExecutive Vice President, Store Operations
Ron D. LucasExecutive Vice President, Human Resources
This CD&A should be read in conjunction with the compensation tables beginning on page 28.36 of this Proxy Statement.

Overview of Compensation Program

The Compensation Committee of our Board of Directors (for purposes of this discussion,CD&A, the “Committee”) administers the base salary, bonus, long-term incentive and other compensation and benefits programs with regard to our Named Executive Officers as well as our other executive officers.  Its primary responsibilities are listed under “Processesset forth in “Information Relating to the Board of Directors and Committees-Compensation Committee-Processes and Procedures for Executive Officer Compensation” on page 10 of this Proxy Statement.Compensation.” The Committee ensures that the total compensation paid to theour Named Executive Officers is fair, reasonable and competitive in relation to our Peer Group of companies, as identified below.Group. The Committee’s recommendations for the total compensation of theour Named Executive OfficersOffic ers are subject to the approval of our Board of Directors.Board.

Compensation Objectives and Principles

The objectives of our compensation program are as follows:

·to enable us to recruit, motivate and retain the executive talent required to successfully manage and grow our business and to achieve our short and long-term business objectives;

·to maximize the long-term commitment of our executive officers to our success by providing compensation elements that align their interests andwith those of our shareholders in that the compensation elements are directly related to our stock performance and other financial metrics that the Committee believes influence the creation of long-term shareholder value; and

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·to reward our executive officers upon the achievement of short-term and long-term business objectives and enhanced shareholder value.

The principles of our compensation program are as follows:

·Compensation arrangements shall emphasize pay-for-performance and encourage retention of those executive officers who enhance the Company’sour performance;

·Compensation arrangements shall maintain an appropriate balance between base salary and annual and long-term incentive compensation;

·Cash incentive compensation plans for our executive officers shall link pay to achievement of goals set in advance by the Committee;

·The Committee shall set annual and long-term performance goals for theour Chief Executive Officer and evaluate his or her performance against those goals related to the performance of the Company’sour Peer Group and  the Company’sour Performance Group (currently the Dow Jones Apparel Index), as the case may be;;

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·Compensation arrangements shall align the interests of our executive officers andwith those of shareholders;

·In the event minimum thresholds for annual and long-term performance goals are not met, incentive compensation related to those goals shall not be paid;

·It is the policy of theour Board that the Companywe should not reprice or swap stock options granted to our executive officers, Directors and employees.employees without shareholder approval;

·The Committee shall meet at least once each year in executive session, without theour Chief Executive Officer;

·  ·TheOur Chief Executive Officer mayis not permitted to be present during deliberations and voting regarding his or her compensation.  While  theour Chief Executive Officer may be present during deliberations and voting on theour other executive officers’ compensation,  theour Chief Executive Officer makes recommendations, but does not vote on their compensation;

·The compensation of theour Chief Executive Officer and our other executive officers shall be recommended to theour Board for final approval by the Committee comprised solely of Independent Directors; and

·In approving compensation, the recent compensation history of the executive officer, including special or unusual compensation payments, and all forms of compensation to which the executive officer may be entitled, shall be taken into consideration using tally sheets or other comparable tools the Committee deems appropriate.

Key Considerations in Setting Compensation

In General

Based on the foregoing objectives and principles, the Committee has structured our compensation programs to motivate our Named Executive Officers to achieve the business goals set by theour Board and to reward them for achieving those goals. The following is a summary of key considerations affecting the setting of compensation for our Named Executive Officers by the Committee. We describe in the section entitled “Committee Actions in Fiscal 2009 Concerning Named Executive Officer Compensation” beginning on page 26 of this Proxy Statement additional considerations that the Committee evaluated in establishing Fiscal 2009 compensation in the context of our performance and the economic environment at the time.

Role
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Emphasis on Future Pay Opportunity Versus Current Pay
The Committee has engaged Hay Groupstrives to provide an appropriate mix of different compensation elements, including finding a balance among current versus long-term compensation and cash versus equity incentive compensation. Cash payments primarily reward more recent performance and equity awards encourage our Named Executive Officers to continue to deliver results over a longer period of time and serve as its independent advisora retention tool. The Committee believes that Named Executive Officer compensation should be appropriately weighted on both long-term and short-term Company perfo rmance and operating results.
Discretion and Judgment
With the exception of our Senior Executive Bonus Plan and performance share awards, both of which depend on achieving specific quantitative performance objectives, the Committee does not use formulas in determining the amount and mix of compensation. Thus, the Committee evaluates a broad range of both quantitative and qualitative factors, including reliability in delivering financial and growth targets, performance in the context of the economic environment relative to advise it on executive compensation.  On an annual basis, Hay Group prepares competitive pay analyses regarding bothother companies, a track record of integrity, good judgment, the Company’s Peer Group, as identified below,vision and ability to create further growth and the broader market; it provides information on the Company’s performance comparedability to the Peer Group and to the Company’s Performance Group, as identified below; and it adviseslead others. For annual equity incentive awards, the Committee on the levelprimarily considers a Named Executive Officer’s potential for future successful performance and design of compensation programs for executive officers.  The Chairmanleadership as part of the Committee works directly with Hay Group to determine the scope of the work needed to assistexecutive management team, taking into account past performance as a key indicator. In any event, the Committee inexercises its decision making processes.  For example, Hay Group meets with thediscretion and judgment.
Significance of Our Results
The Committee to review issues and gain input on plan design and alternatives.  In this process, Hay Group meets with the members of the Committee,primarily evaluates our Chief Executive Officer and the other Named Executive Officer’s contributions to our overall performance rather than focusing only on their individual function. The Committee believes that each Named Executive Officer shares the responsibility to support our goals and performance, as key members of our leadership team. While this compensation philosophy influences all of the Committee’s compensation decisions, it has the biggest impact on annual equity incentive awards.
Compensation Policies and Practices as they Relate to the Company’s Risk Management
The Committee, the Board and management do not believe that there are any risks arising from the Company’s compensation policies and practices for the Company’s employees, including non-executive officers, that are reasonably likely to have a material adverse effect on the Company. Our compensation programs emphasize pay-for-performance, are balanced and are focused on the long term. Under this structure, the highest amount of compensation can be achieved through consistent superior performance over sustained periods of time. In addition, a significant percentage of compensation is tied to our long-term performance. This provides strong incentives to manage the Company for the long term, while avoiding excessive risk taking in th e short term. Goals and objectives reflect a balanced mix of quantitative and qualitative performance measures to avoid excessive weight on a single performance measure. Likewise, the elements of compensation are balanced among current cash payments and equity awards. With limited exceptions, the Committee retains discretion to adjust compensation for quality of performance and adherence to our values. The Committee, the Board and senior management monitor the Company’s compensation policies and practices on an ongoing basis to facilitatedetermine whether the development of our executive compensation strategy and approachCompany’s risk management objectives are being met with respect to determining compensation levels.

When requested, Hay Group attends Committee meetingsincentivizing the Company’s employees. The annual incentive is primarily linked to profitable growth (as opposed to sales) and the Committee’sCompany has a Compensation Recovery Policy as described in the next paragraph.
Compensation Recovery Policy
Our Board has adopted a Compensation Recovery Policy for Executive Officers. If our Board determines that an executive sessionsofficer (an Executive Vice President or above) has engaged in fraudulent or intentional misconduct, the Board may take a range of actions to presentremedy the misconduct, prevent its recurrence, and discuss market data, program design alternatives,impose such discipline on the wrongdoers as would be appropriate. Discipline would vary depending on the facts and circumstances, and may include, without limit, (i) termination of employment, (ii) initiating an action for breach of fiduciary duty, and (iii) if the misconduct resulted in a material inaccuracy in our financial statements or performance metrics, which affect the executive officer’s compensation, seeki ng reimbursement of any portion of any bonus or other incentive-based or equity-based  compensation paid or awarded to provide advicethe executive that is greater than would have been paid or awarded if calculated based on the accurate financial statements or performance metrics. These remedies would be in addition to, and counsel regarding decisions facing the Committee.  Hay Group also meets individually with the Chairmannot in lieu of, the Compensation Committee prior to Board meetings to discuss findings and issues.  In addition, with the agreement and approvalany actions imposed by law enforcement agencies, regulators or other authorities.
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Role of Executive Officers in Compensation Decisions

The Committee believes that having the input of our management is important to the overall effectiveness of our executive officer compensation program. Our Chief Executive Officer and Executive Vice President,EVP, Human Resources regularly attend Committee meetings (except for executive sessions) to participate in the presentation of materials and discussion of management’s point of view regarding compensation issues. Our Chief Executive Officer annually reviews and evaluates the performance of each Named Executive Officer (other than our Chief Executive Officer, whose performancehis own, which is reviewed and evaluated by the Committee). The conclusions reached and recommendations based on these reviews, including related salary adjustments and annual incentive award amounts, are presented to the Committee.Committ ee. The Committee can exercise its discretion in modifying any recommended adjustments or awards to executives.

our executive officers.
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As stated in our principles, our Chief Executive Officer mayis not permitted to be present during deliberations and voting regarding his or her compensation. While our Chief Executive Officer may be present during deliberations and voting on the other executive officers’ compensation, theour Chief Executive Officer makes recommendations, but does not vote on their compensation.

Use of Tally Sheets

In addition to the recommendations of our Chief Executive Officer, the Committee reviews tally sheets, which are prepared for each of our currently employed Named Executive Officers by our Human Resources Department and Hay Group.Department.  The tally sheets present the Committee with specific dollar amounts for all elements of compensation, showing each Named Executive Officer’s annual total compensation, the individual’s accumulated and outstanding compensation, and the benefits to which the Named Executive Officer would be entitled upon various termination events.

The Committee uses the tally sheets to compare the Company’sour overall executive compensation to the overall executive compensation of our Peer Group to ensure that the Company’sour compensation is reasonable and competitive.  The Committee also uses the tally sheets to evaluate past performance of theour Named Executive Officers to determine if the Company’sour compensation strategy achieved the Company’sour goals in the past, and to align executive compensation with the Company’sour near and long-term goals.

Benchmarking Overall Compensation; Our 20072009 Peer Group

In making overall compensation decisions, the Committee compares each element of total compensation to data from Hay Group’s published survey as well as a peer group of publicly-traded apparel and/or accessory companies listed below (collectively, the “Peer Group”).  The Committee developed thisthe Peer Group in August 2005 because itin order to benchmark executive compensation at peer companies and to assess the Company’s performance relative to the Peer Group.  The Peer Group is representative of companies that the Company competeswe compete with for business and talent and because the Company’sour annual sales fall within the range of the companies in the Peer Group. The Peer Group is reviewed annually and updated as needed for certain business reasons, such as mergers,merg ers, acquisitions, etc. In general, the criteria for selecting the companies in the Peer Group are as follows:

·U.S. based, publicly traded companies in the retail industry;

·  ·Annualannual sales generally between one-half and two times the Company’sour annual sales;

·  ·Primarilyprimarily do business in apparel and/or accessories; and

·  ·Companiescompanies from which key talent may be recruited.

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All of the companies in the Peer Group meet a majority of those criteria.  The members of the Peer Group are as follows:follows:

·
Abercrombie & Fitch Co.
·
Christopher & Banks Corporation
·�� 
Pacific Sunwear of California, Inc.
·American Eagle Outfitters, Inc.
·
Collective Brands, Inc. (Payless)
·
Stein Mart, Inc.
·AnnTaylor Stores Corporation
·
The Dress Barn, Inc.
·
The Talbots, Inc.
·The Cato Corporation
·
The Gymboree Corporation
·
Tween Brands, Inc.
·Charming Shoppes, Inc.
·
Hot Topic, Inc.
·
Urban Outfitters, Inc.
·Chico's FAS, Inc.
·
The Men's Wearhouse, Inc. 
·The Children’s Place Retail Stores, Inc.
·
New York & Company, Inc. 

The Peer Group provides direct incumbent information on a job title match basis (e.g., Chief Executive Officer, Chief Operating Officer, Chief Financial Officer) for key competitors. Hay Group’s annual Retail Industry Total Remuneration Survey (the “Hay Group Survey”) is used to provide an additional benchmark for theour Named Executive Officers’ base salarysalaries and annual variable pay target levels (both cash and equity).  The Hay Group Survey provides compensation data on the broader retail market placemarketplace (covering approximately 100 retail organizations, a majority of which are specialty stores).  It provides market data by job, controlling for differences in responsibility and revenue size.  The data from both the Peer Group and the Hay Group Survey includes base salary, annual incentive bonus and equity incentive compensation for the named executive officers of those companies.

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Benchmarking Incentive-Based Compensation; Our Performance Group

While the Committee uses the Peer Group and the Hay Group Survey to benchmark the overall compensation of our Named Executive Officers, it uses the companies in the Dow Jones Apparel Index (the “Index”), a separate group of apparel retailers as identified below (theand collectively referred to herein as our “Performance Group”),  to measure the Company’sour relative performance with respect to comparable store sales for purposes of the Senior Executive Incentive Bonus Plan and the Company’sour total shareholder return for the purpose of awarding performance shares.  In April 2007, theThe Committee selected the Index in 2007 as our Performance Group because it is representative of companies that the Company competeswe compete with for business, talent and investor capital.  ca pital.
The Performance Group, whichIndex is comprised of approximately 3530 apparel retailers is developed independently by Dow Jones.  The Compensation Committee decided to use the Dow Jones Apparel Index as itand has been developed independently by Dow Jones, which has deemed it to be a relevant comparator group for individual investors to assess company performance.

  Dow Jones periodically modifies the composition of the Index. The current members of the Performance Group are as follows:

·
Abercrombie & Fitch Co.·
Dillard’s, Inc.
·Collective Brands, Inc. (Payless)
·   Limited Brands, Inc.
·Aeropostale, Inc.·
The Dress Barn, Inc.
·Dillard’s, Inc.
·   The Men's Wearhouse, Inc.
·American Eagle Outfitters, Inc.·
Foot Locker, Inc.
·The Dress Barn, Inc.
·   Nordstrom, Inc.
·AnnTaylor Stores Corporation·
·   Foot Locker, Inc.
·   Pacific Sunwear of California, Inc,
·   Brown Shoe Company, Inc.
·   The Gap. Inc.
·
·  
Polo Ralph Lauren Corporation
·The Buckle, Inc.·Genesco, Inc·
Ross Stores, Inc.
·The Cato Corporation·
Guess?, Inc.
·Genesco, Inc.
·   Ross Stores, Inc.
SAKS Incorporated
·   Charming Shoppes, Inc.
·   Guess?, Inc.
·   SAKS Incorporated
·
Chico's FAS, Inc.
·
The Gymboree Corporation
·The Talbots, Inc.
Signet Jewelers Limited
·The Children’s Place Retail Stores, Inc.
·Hot Topic, Inc.
J. Crew Group, Inc.
·The TJX Companies, Inc.
·   Christopher & Banks Corporation
·   J. Crew Group, Inc.
·   Tween Brands, Inc.
·Coldwater Creek
Collective Brands, Inc.·Kohl’s Corporation·
·   Kohl’s Corporation
·   Urban Outfitters, Inc
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The following two companies are in the Peer Group, but are not in the Performance Group: New York & Company, Inc. and Stein Mart, Inc.Table of Contents

The following sixteen companies are in the Performance Group, but are not in the Peer Group:  Aeropostale, Inc., Brown Shoe Company, Inc., Coldwater Creek Inc., Dillard’s, Inc., Foot Locker, Inc., Guess?, Inc., The Gap, Inc., Genesco Inc., J. Crew Group, Inc., Kohl’s Corporation, Limited Brands, Inc., Nordstrom, Inc., Polo Ralph Lauren Corporation, Ross Stores, Inc. SAKS Incorporated, and The TJX Companies, Inc.

Compensation Elements

In General

All of the compensation and benefits programs for our Named Executive Officers described below meet our primary purpose to recruit and retain the executive talent required to successfully manage and grow our business and to achieve our short and long-term business objectives.  Beyond that, different elements are designed for different purposes. The elements of compensation for our Named Executive Officers are as follows:

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·  ·
Base salary, perquisites and other benefits, which are designed to attract and retain executives over time;

·  ·
Annual incentive (bonus) compensation, which is designed to focus executives on the business objectives established by theour Board for a particular year;

·  ·
Long-term Incentive Compensation,incentive compensation, which consists of stock appreciation rights (“SARs”), restricted stock, performance shares and stock options, is designed to focus executives on theour long-term success, of the Company, as reflected in increases to the Company’sour stock price, growth in itsour earnings per share and other elements; and

·  ·
Termination and change in control compensation and benefits, which are designed to facilitate our ability to attract and retain executives as we compete for talented employees in a marketplace where those types of compensatory protections are commonly offered.  Termination compensation and benefits are designed to ease an employee’s transition due to an unexpected employment termination, while change in control compensation and benefits are designed to encourage employees to remain focused on our business in the event of rumored or actual fundamental corporate changes.

The Committee establishes the amount and mix of base salary and variable compensation by referencing Peer Group practices for each element.  The Committee does not have any specific formula for this determination, but rather targets fixed compensation (base salary) around the mediandetermination.   It considers factors relating to each Named Executive Officer’s individual position and performance, including professional history and experience, relevant skill set and scope of the market and variable compensation (both short and long-term) to be above the median of the market when the Company has superior performance.duties. In considering the total package of compensation, the Committee also considers the internal relationship of pay across all executive positions.  Total compensation packages as well as each element of compensation (i.e., base salary, annual incentive (bonus) compensation, long-term incentive compensation a nd perquisites and other benefits) are intended to provide a competitive compensation package as compared to similarly-situated executives at companies in our Peer Group.

Base Salary

The Committee views a competitive base salary as an important component to attract and retain executive talent. Base salaries also serve as the foundation for the annual incentive (bonus) plan, which expresses the bonus opportunity as a percent of base salary.

The Committee considers both internal equity and external competitiveness in determining the base salary of our Named Executive Officers.  Base salaries for our Named Executive Officers are targeted in a range around the median of the Peer Group.  After considering input from our Chief Executive Officer regarding the performance of the other Named Executive Officers, the Committee uses its judgment regarding individual performance, market competitiveness, length of service, job responsibilities and other factors to determine the appropriate base salary for each Named Executive Officer.

Annual Incentive (Bonus) Compensation

Annual incentive (bonus) compensation for our Named Executive Officers is determined each year according to a Senior Executive Incentive Bonus Plan (the “Bonus Plan”).  The current Bonus Plan establishes an annual cash bonus amount and is paid based on the following two weighted parameters:

ParameterWeight
Company Pre-Tax Earnings Relative to Target 75%
Comparable Store Sales Relative to Performance Group 25%

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In March of each year, the Committee evaluates the Company’sour annual strategic plan to determine if these financial parameters are appropriate to measure achievement of the Company’sour objectives and to motivate our executives.executive officers.  Based on discussions with our Chief Executive Officer and our President and Chief Operating Officer and our Chief Financial Officer, the Committee approves the financial parameters to be included in the Bonus Plan.  This final approval typically occurs at the Committee’s March Committee meeting.  An incentive matrix establishes threshold (minimum), target and maximum performance levels for each parameter based on the level of perceived difficulty in achieving our financial plan.  The incentive matrix clearly outlinesoutli nes a minimum level of performance below which no bonus will be paid and the relationship between the two parameters (e.g. Pre-Tax Earnings Relative to Target and Comparable Store Sales relativeRelative to the Performance Group) that will generate payouts at or between the minimum and maximum performance levels.

payouts.
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Annual incentive compensation targets for each Named Executive Officer under the Bonus Plan are expressed as a percentage of each Named Executive Officer’s base salary with the target percentage increasing with job scope and complexity. The Committee can exercise discretion to reduce or increase the amount of any awards under the Bonus Plan. For additional information on the 2007our 2009 Senior Executive Incentive Bonus Plan and the formula used to calculate annual bonus amounts, please see “Committee ActionActions in 2007Fiscal 2009 Concerning Named Executive Officer Compensation-Annual Incentive (Bonus) Compensation”Compensation Paid in 2009 Under the 2008 Bonus Plan” beginning on page 21.27 of this Proxy Statement.

At its March meeting, the Committee also reviews the Company’sour stated financial results for the recently completed fiscal year, certifies the calculation of proposed bonus amounts, and reports them to the full Board.

Long-Term Incentive Compensation

In General. The Committee considers long-term incentive compensation (“LTI”) critical to the alignment of executive compensation with the creation of shareholder value.  The Company’sOur long-term equity incentive compensation awards are currently granted pursuant to our Amended and Restated 2001 Equity Incentive Plan (the “Equity Incentive“2001 Plan”), which was approved by our shareholders at our 2004 Annual Meeting.  AMeeting, and our Amended and Restated 2008 Equity Incentive Plan (the “2008 Plan”), which is very similar to the Equity Incentive Plan, is being presented for approvalwas approved by our shareholders at the 2008our 2009 Annual Meeting.

At its March meeting, the Committee reviews the portfolio of long-term incentive vehicles, the targeted award size and the performance measures associated with any awards. The Committee also reviews recommendations provided by management and Hay Group regarding LTI design. TheOur Board’s practice is to make annual grants of equity awards, including stock options, SARs, restricted stock and performance shares, upon the recommendation of the Committee at that time.  The Committee believes that the use of multiple equity vehicles balances a focus on equity-driven growth with the retention and performance aspects of restricted stock.  The grant date is the same date that theour Board approves the awards.  The equity award is priced at the closing price on the NYSE (the “Fair Market Value”) of our common stock on that date.date (the “Fair Market Value”).  From time to time, theour Board will consider making grants under other special circumstances, such as when recruiting new executive talent, upon the promotion of an executive and to retain key individuals.  Any and all other grants (other than the March grants) are effective as of the date of the triggering event (e.g., new hire or promotion date) and are priced at the Fair Market Value of our common stock on that date.

Stock Options. Stock options represent the right to purchase a share of Companyour common stock at a fixed price (the exercise price) for a specified period of time (the option term).  The exercise price is the Fair Market Value of our common stock on the date of grant.  The executive officer benefits only if the stock'sour stock value appreciates from the grant date through the exercise date.  In 2007, the Company2009, we did not grant stock options to any executive officers, but it haswe have granted them in past years.

Most of the stock options the Company haswe have awarded our Named Executive Officers vest at the rate of 25% per year over the first four years following the date of grant and some stock options vest at the end of three years following the date of grant.  Stock options issued prior to January 29, 2005 will generally expire if not exercised ten years from the date of grant while stock options granted after January 29, 2005 will generally expire if not exercised seven years from the date of grant. If an executive officer dies, unvested stock options will immediately vest and the executive officer’s estate will have one year from the date of death to exercise all stock options.  If an executive officer’s employment with the Company is terminated by reason of retirement or disability (retirement as determined by theour Board), unvested stock options will immediately vest and he or she will normally have one year from the date of termination to exercise all stock options. Upon the termination of an executive officer’s employment with the Company for reason other than death, retirement or disability, the executive officer will have sixty days from the date of termination to exercise all vested stock options. In the event of a Change in Control, as that term is defined on page 4352 of this Proxy Statement, all stock options will immediately vest
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and will be exercisable by the executive officer. In any event, the exercise must occur within the remaining term of the stock option.  Any portion of the stock option not exercised within the remaining term of the stock option shallwill terminate.

Stock Appreciation Rights (“SARs”). A stock appreciation right is similar to a stock option in that it allows the recipient to benefit from any appreciation in the Company’sour stock price from the grant date through the exercise date.  However, with a SAR, the executive officer is not required to actually purchase all of the exercised shares (as with a stock option), but rather he or she just receives the amount of the increase in shares of our stock.  In no event may a SAR be settled in cash. Because the value that mayma y be earned through SARs is dependent upon an increase in our stock price, the Committee views SAR grants as a critical link between management compensation accumulation and the creation of shareholder value. The Equity Incentive Plan provides2001 and 2008 Plans provide that SARs may not be granted at less than 100% of the Fair Market Value of our common stock on the date of grant.

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SARs have a seven-year term and vest one-fourth (25%) on each of the first, second, third and fourth anniversaries of the date of the grant.  If an executive officer dies, unvested SARs will immediately vest and the executive officer’s estate will have one year from the date of death to exercise all SARs.  If an executive officer’s employment with the Company is terminated by reason of retirement or disability (retirement as determined by the Board), unvested SARs will immediately vest and he or she will have one year from the date of termination to exercise all SARs. Upon the termination of an executive officer’s employment with the Company for reason other than death, retirement or disability, the executive officer will have sixty days from the date of termination to exercise all vested SARs.  In the event of a Change in Control, all SARs will immediately vest and will be exercisable by the executive officer. In any event, the exercise must occur within the remaining term of the SARs.  Any portion of the SARs not exercised within the remaining term of the SARs shall terminate.

        SARs have a seven-year term and vest one-fourth (25%) on each of the first, second, third and fourth anniversaries of the date of the grant.  If an executive officer dies, unvested SARs will immediately vest and the executive officer’s estate will have one year from the date of death to exercise all SARs.  If an executive officer’s employment is terminated by reason of retirement or disability (retirement as determined by our Board), unvested SARs will immediately vest and he or she will normally have one year from the date of termination to exercise all SARs. Upon the termination of an executive officer’s employment for reason other than death, retirement or disability, the executive officer will have sixty days from the date of termination to exercise all vested SARs.  I n the event of a Change in Control, all SARs will immediately vest and will be exercisable by the executive officer. In any event, the exercise must occur within the remaining term of the SARs.  Any portion of the SARs not exercised within the remaining term of the SARs will terminate.
Restricted Stock.  Restricted stock is a share of our common stock that has vesting restrictions tied to continued employment.  Restricted stock provides executive officers with the opportunity to earn full value shares of our common stock.  Depending on the agreement, restricted stock grants may either cliff-vest, which means they vest all at once at the end of two or three years,a specified vesting period, or step vest, which means they vest in pro rata increments over a two or three yearspecified vesting period.  If the executive officer leaves for any reason other than death, retirement or disability before vesting (retirement as determined by theour Board), the unvested portion of the restricted stock award will be forfeited.  If the executive officer dies, becomes disabled or retires, the restricted stock award will fully vest.  In the event of a Change in Control, the restricted stock award will immediately vest and will be payable to the executive officer within thirty days of the Change in Control.

Performance Shares.  As with restricted stock,performance shares provide executive officers with the opportunity to earn full value shares of our stock.  However, a three-year performance cycle (the “Performance Cycle”) is established at the beginning of each grant and the amount of the award is determined by the Company’sour performance on total shareholder return relative to the then Performance Group over the Performance Cycle.  If an executive officer’s employment with the Companyemploymen t is terminated for any reason other than death, retirement or disability before the end of the Performance Cycle, the performance share award is forfeited. If an executive officer’s employment with the Company is terminated due to death, retirement or disability during the Performance Cycle, he or she will receive the target number of shares set forth in his or her Performance Share Award Agreement within thirty days of the triggering event.  In the event of a Change in Control, the Target Number of performance shares will immediately vest and will be payable to the executive officer within thirty days of the Change in Control.

Benefits and Perquisites

The Committee supports a compensation philosophy for our Named Executive Officers that is more heavily weighted toward annual and long-term performance-based compensation rather than toward benefits and perquisites.

The perquisites and other benefits we provide our Named Executive Officers are summarized in the 2009 Summary Compensation Table, the 2009 All Other Compensation Table and the 2009 Nonqualified Deferred Compensation Table, including footnotes.  In addition, we provide our executive officers with core benefits available to all full-time employees (e.g., coverage for medical, dental, prescription drugs, basic life insurance and long termlong-term disability coverage) as well as a supplemental Executive Officer Medical Plan.  The supplemental Executive Officer Medical Plan is an insured plan which provides officers at the Executive Vice President level and above reimbursement for medical and dental out of pocket expenses whichthat are not covered by the underlying Company medical plan.  Typical payments are for deductibles, co-pays and similar expenses.


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Retirement Plans 
Retirement Plans

The Company doesOther than a frozen defined benefit plan in which Messrs. Cruse and Lucas are participants, we do not provide a qualified retirement program for our Named Executive Officers nor is there a supplemental executive retirement plan or any other retirement plan available other than our 401(k) Plan and our Nonqualified Deferred Compensation Plan.  SeePlease see the 2009 Pension Benefits Table on page 42 and “Retirement Benefits” beginning on page 3443 of this Proxy Statement.

Termination and Change In Control Arrangements

In General.  Pursuantto theiremployment agreements, our Named Executive Officers are entitled to compensation and other benefits if their employment terminates or if there is a Change in control,Control, as described beginning on page 3544 of this Proxy Statement under “Potential& #8220;Potential Payments upon Termination or Change In Control”. TerminationTermination and Change in Control compensation and other benefits are established at the time a Named Executive Officer signs an employment agreement with the Company.agreement.

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Termination. Our Named Executive Officers are entitled to compensation and other benefits in an amount the Committee believes is appropriate, taking into account the time it is expected to take a terminated employee to find another job.  Compensation and other benefits upon termination are intended to ease the consequences to an employee of an unexpected termination of employment.  The Company benefitsWe benefit in that the employment agreements contain a covenant not to compete, solicit or disparage provisionrestrictive covenants that continuescontinue for a period of up to three yearstime following termination.

Change in Control.Control-In General. The Committee and theour Board recognize the importance to the Companyus and our shareholders of avoiding the distraction and loss of key management personnel that may occur in connection with any rumored or actual Change in Control of the Company. To that end, properly designed Change in Control provisions in our Named Executive OfficerOfficer’s employment agreements protect shareholder interests by enhancing executive focus during rumored or actual Change in Control activity through:

·  ·Incentivesincentives to remain with the Companyus despite uncertainties while a transaction is under consideration or pending;pending,

·  ·Assurancesassurances of severance and other benefits in the event of termination;termination, and

·  ·Immediateimmediate vesting of equity elements of total compensation after a Change in Control.

To diminish the potential distraction due to personal uncertainties and risks that inevitably arise when a Change in Control is threatened or pending, the Committee and theour Board have provided our Named Executive Officers with what the Committee and theour Board determined to be competitive Change in Control compensation and benefit provisions in their employment agreements.  The employment agreements of our Named Executive Officers provide for specific enhanced payments and benefits in the event of a Change in Control.

Change in Control-Double Trigger.The enhanced termination benefits payable in connection with a Change in Control require a “double trigger” which means that (a) if a Change in Control occurs, and (b) during the period beginning three (3) months before the Change in Control and ending twenty-four (24) months after the Change in Control (at any time in the case of Mr. AbramczykMaloney and Ms. Murray)Mr. Lucas), (i) an executive officer’s employment agreement is terminated by the Companyus or itsour successor without good cause, or (ii) the executive officer’s employment agreement is terminated by the executive officer with good reason, the executive officer will be eligible for the Change in Control compensation and benefits.  A double trigger was selected in order to enhance the likelihood that an executive officer will remain with the Companyus after a Change in Control, since the executive officer will not receive the change in control compensation payments and benefits if he or she voluntarily resigns after the Change in Control event.  Thus, the executive officer is protected from actual or constructive dismissal after a Change in Control, while any new controlling party or group is better able to retain the services of a key corporate asset.

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Gross-Up Payments

In General. A gross-up payment is a payment to an executive officer to compensate the executive officer for the amount of the taxes payable by him or her related to his or her receipt of compensation or other cash benefit from the Company.benefit.  We would generally apply a gross-up payment to Named Executive Officers in only the following three situations:

·Relocation expenses, which are taxable under the Code and qualify for reimbursement under our relocation policy, are grossed up for Federal, FICA, state and local tax rates, where applicable, on the executive’sexecutive officer’s reimbursement payments;

25

·Payments for estate planning allowances are grossed up for Federal, FICA, state and local tax rates, where applicable; and

·As further discussed below,in the next paragraph, any payment made due to a Change in Control, which isif subject to an excise tax, will be grossed-up to compensate the executive officer for the amount of the tax.

Termination or Change in Control.   As described on page 43 under “Payments Upon Termination or Change In Control-Gross-Up Payments”, ifIf any payments made to a Named Executive Officer due to termination or changea Change in controlControl subjects the Named Executive Officer to any taxes due under Section 4999 of the Code (excise(i.e., excise tax), the Companywe will pay to the Named Executive Officer a gross-up payment to compensate the executive officer for the amount of the taxes.  The effects of Section 4999 generally are unpredictable and can have widely divergent and unexpected effects based on an executive officer’s personal compensation history.  Therefore, to provide an equal level of benefit across individuals without regard to the effect of the excise tax, the Committee and theour Board have determined that Section 4999 gross-up payments are appropriate for our Named Executive Officers.

Other Compensation Practices
Stock Ownership by Executive Officers
Our Board believes that an officer who has reached the level of Executive Vice President or above should be a shareholder and should have a financial stake in the Company. While the Board does not believe it appropriate to specify the level of stock ownership for those executive officers, the Board encourages those executive officers to either purchase stock in the open market or use their equity grants to acquire and retain, during their employment, shares of our common stock in an amount that the executive officer deems appropriate.
Stock Ownership by Directors
Our Board believes that Directors should be shareholders and have a financial stake in the Company in an amount that a Director deems appropriate. Each Director must develop and maintain a stock position in the Company with an original investment of at least four times the Annual Retainer, which is currently $40,000 for Independent Directors (the “Original Investment”), within three years of the date of the Director’s initial election to the Board. In determining whether the Director has achieved the Original Investment, the Director can include (i) a Director’s tax basis in any stock acquired by the Director in open market purchases, and (ii) the amount of any Director fees which the Director has designated to be used for the acquisition of restricted stock or Deferred Stock Units under our 2003 Amended and Restated Non-Employee Director Equity Compensation Plan.  As of the date of this Proxy Statement, all of our Directors have met or exceeded the Original Investment requirement, with the exception of (i) Mr. Schwartz, who was appointed to the Board on July 5, 2007 and has until July 5, 2010 to meet the Original Investment requirement and (ii) Ms. Turpin, who was appointed to the Board on March 25, 2010 and has until March 25, 2013 to meet the Original Investment requirement.
Committee Actions in 2007Fiscal 2009 Concerning Named Executive Officer Compensation

In General

At its March 20072009 meeting, the Committee reviewed the market data and analyses provided by Hay Group and determined that the Company’sour overall compensation program is reasonably competitive and consistent with the Committee’s compensation objectives.  In determining compensation for our Named Executive Officers for our 2007 fiscal year,Fiscal 2009, the Committee considered many factors, including:

·  ·Theour Board’s judgment and satisfaction with the Company’s performance;

·  ·Assessmentassessment of the individual executive officer’s performance;

·  ·Thethe nature and scope of the executive officer’s responsibilities and his or her effectiveness in leading the Company’sour initiatives to successfully increase customer satisfaction, enhance Companyour growth, and propose, implement and ensure compliance with Companyour policies;

·  ·Desireddesired competitive positioning of compensation;

·  ·Futurefuture potential for the executive officer; and

·  ·Retentionretention needs.

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The Committee also considered the compensation practices and performances of our Peer Group and our Performance Group.

On May 14, 2007, the Company entered into an Employment Agreement with Edward Record to serve as Executive Vice President and Chief Administrative Officer.  On September 13, 2007, and as part of the Company’s planned executive officer succession process, the Company entered into a new Employment Agreement with Mr. Record to serve as Executive Vice President and Chief Financial Officer.

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Base Salaries

The Committee, with input from Hay Group with respect to market salary data of our Peer Group, and Mr. Scarborough,Hall, in his capacity as our Chief Executive Officer, with respectrecommended to the individual performanceour Board, and our Board agreed, that in view of the otherdepressed economic conditions there should be no salary adjustments for our Named Executive Officers during the 2006 fiscal year, approved the following increases inOfficers.  Therefore, the base salarysalaries of each of theour Named Executive Officers for fiscal 2007:Fiscal 2009 were as follows:

Name 2006 Base Salary  2007 Base Salary  Base Salary Increase 
James Scarborough $1,000,000  $1,000,000   0%
Andrew Hall (1) $550,000  $650,000   18%
Michael McCreery $460,000  $460,000   0%
Edward Record (2)  N/A  $460,000   0%
Dennis Abramczyk $430,000  $430,000   0%
Cynthia Murray $425,000  $450,000   6%


 
 
Executive
 
2008 Base
Salary
 
2009 Base
Salary
Base
Salary
Increase
Mr. Hall$650,000$750,000      0% (1)
Mr. Record$460,000$460,0000%
Mr. Maloney$475,000$475,0000%
Mr. Cruse$375,000$375,0000%
Mr. Lucas$345,000$345,0000%
(1)  The Committee approved      ______________________________
(1)On November 3, 2008 and as part of our succession plan, Mr. Hall was promoted to Chief Executive Officer and his title became President and Chief Executive Officer.  In connection with his promotion, Mr. Hall’s base salary was increased from $650,000 to $750,000, an increase of 15%.
Based on Hay Group’s analysis, it was determined that our base salaries are generally at or below the base salary adjustment for Mr. Hall primarily based on its viewmedian of his role in our Chief Executive Officer succession plan, its review of comparative data for our Peer Group and discussions with Hay Group.

(2)  Mr. Record did not join the Company until May 14, 2007.

The variation in the base salary paid to Mr. Scarborough, our Chairman and Chief Executive Officer, and Mr. Hall, our President and Chief Operating Officer, versus the base salaries paid to the other Named Executive Officers reflects their high level of accountability and responsibility, the market data for their roles relative to other named executive officers at the companies comprising our Peer Group and each individual’s business experience.

Annual Incentive (Bonus) Compensation Paid in 20072009 Under the 20062008 Bonus Plan

At itstheir March 20062008 meetings, the Committee recommended, and the Board approved, the 20062008 Senior Executive Bonus Plan (the “2006“2008 Bonus Plan”) as described in the Company’s 2007our 2009 Proxy Statement. As with the 20072009 Bonus Plan described below, the 20062008 Bonus Plan set threshold, target and maximum bonus opportunities as a percentage of each Named Executive Officer’s base salary based upon the achievement of specified Company Pre-Tax Earnings and the Company’sour ranking within the Performance Group with respect to comparable storesstore sales.  Generally, bonuses paid to
At its March 2009 meeting, the Committee (i) reviewed our Named Executive Officersannual Pre-Tax Earnings results, (ii) reviewed Fiscal 2008 Comparable Store Sales results versus our Performance Group, (iii) discussed the Dow Jones Apparel Group reporting methodologies, and (iv) reviewed the 2008 Bonus Plan achievement level. As we did not achieve the Threshold Pre-Tax Earnings and Comparable Store Sales parameters (collectively, the “Threshold Parameters”) under the 2006 Plan were paid at 81.53% of target as calculated in the schedule that follows the 20062008 Bonus Plan, Awards table.  With the exception of Mr. Record, who did not receive a bonus for fiscal 2006 as he did not join the Company until May 14, 2007, each of the Named Executive Officers received a bonus in 2007 for performancewere not entitled to, and were not awarded, any performance-based bonuses under the 20062008 Bonus Plan as follows:

2006 Bonus Plan Awards

Name 
2006 Bonus Plan
Award
  % of Base Salary  % of Target Award 
          
Mr.  Scarborough $733,500   73%  81.5%
             
Mr. Hall $291,363   53%  81.5%
             
Mr. McCreery $243,685   53%  81.5%
             
Mr. Abramczyk $105,135   24%  40.7%
             
Ms. Murray $207,825   49%  81.5%


The following schedule reflects the calculation of the 81.53% target achievement percentage for the 2006 Bonus Plan based on the Committee recommended and Board approved parameters for Company pre-tax earnings and comparable store sales relative to our Performance Group.

 
Pre-Tax Earnings
 
 
 
Comparable Store Sales
 
  
Comprises 75% of Bonus Total Comprises 25% of Bonus Total  
Pre-Tax Earnings (Plan)                $93,060,000  Comparable Store Sales Change  +3.48 %  
     
 Pre-Tax Earnings (Actual)           $87,782,000  Percentile Ranking                          55.6%  
    Total Combined Target Achievement
 Percent Achievement of Plan              94.33 %   
Percent of Bonus Target Achievement
 
53.75%
+
Percent of Bonus Target Achievement
 
27.78%
=81.53%

In general, the following formula was used to calculate the 2006 Bonus Plan awards:
 
Total Combined Target Achievement x Target Dollar Amount = 2006 Bonus Plan Award

Establishment of 20072009 Senior Executive Incentive Bonus Plan

At theirits March 2007 meetings,2009 meeting, the Committee recommended, and the Board approved, the parameters for the 20072009 Senior Executive Incentive Bonus Plan (the “2007“2009 Bonus Plan”) and approved the annual cash incentive opportunities for the Named Executive Officers as set forth in the table below.  Mr. Scarborough’s bonus target was increased from 90% to 100% of base salary to improve his competitive market position.  However, he received no salary increase. Mr. Hall’s bonus target was increased from 65% to 70% of base salary.  Mr. McCreery’s bonus target was increased from 65% to 75% of base salary. Those bonus target increases were made in order to maintainThe methodology and measurement parameters for the Company’s desired competitive market position and to continue to reinforce its pay for performance philosophy.  The bonus targets for Mr. Abramczyk and Ms. Murray remained at 60% of base salary.  In May 2007, Mr. Record’s bonus target was set at 65% of base salary.  The 20072009 Bonus Plan design was as follows:are unchanged from the format of the 2008 Bonus Plan.

20072009 Bonus Plan Parameters

 
FY2007 Incentive – Percent of Base Salary
 
(Dollar Amount of Bonus)
Weightings of Parameters
Name/Title
Threshold
(1/4 of Target %)
Target %
Maximum
(2 times Target %)
Pre-Tax Earnings(1)
Comparable Store Sales(2)
Mr. Scarborough, CEO25%100%200%75%25%
 ($250,000)($1,000,000)($2,000,000)  
Mr. Hall, President &17.5%70%140%75%25%
President and COO($105,635)($455,000)($910,000)  
Mr. McCreery, EVP18.75%75%150%75%25%
 ($86,250)($345,000)($690,000)  
Mr. Record16.25%65%130%75%25%
EVP and CFO($74,750)($299,000)($598,000)  
Mr. Abramczyk, EVP15%60%120%75%25%
 ($64,500)($258,000)($516,000)  
Ms. Murray, EVP15%60%120%75%25%
 ($65,500)($270,000)($540,000)  

 
(1) Company Pre-Tax Earnings
(2) Comparable Store Sales of Performance Group

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As reflected in the 2007 Bonus Plan matrix, the Committee also recommended, and the Board approved, Pre-Tax Earnings and Comparable Store Sales as the parameters for determining payouts under the 2007 Bonus Plan.  Although the Pre-Tax Earnings amount was increased,While the methodology and measurement parameters for the 20072009 Bonus Plan remainedare unchanged from thosethe 2008 Bonus Plan, the Pre-Tax Earnings Target Level for the Financial Plan was $46,700,000 (approximately 2008 earnings) under the 2009 Plan to provide incentive to our management team in view of the 2006overall downturn in the economy.  The 2009 Bonus Plan and aredesign was as follows:


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Pre-Tax Earnings Parameter
This parameter of the bonus formula is weighted to determine three-quarters (75%) of the year-end bonus amount earned. Actual bonus payment will be prorated for Pre-Tax Earnings results between the Maximum and Threshold levels.
Performance Level
Pre-Tax
2009  Earnings
(75% of bonus opportunity)(1)(2)
Comparable Store Sales
(25% of bonus opportunity)(1)(2)
ThresholdTarget bonus amount will be paid by achieving Pre-Tax Earnings in 2009 equal to actual 2008 earnings.
$90.57 million
(85% 46,700,000
Target Level
Maximum bonus amount will be paid at 2 times Target by achieving Pre-Tax Earnings at 120% of Financial Plan)Target Level.$ 56,040,00020% Above  Target
Minimum (Threshold) bonus amount begins at Pre-Tax Earnings at 80% of Target Level.  Graduated payout begins at zero bonus and is prorated up to Target Level.
If Company’s$ 37,360,00020% Below Target
Comparable Store Sales Parameter
This parameter of the bonus formula is weighted to determine one-quarter (25%) of the year-end bonus amount earned.  Measurement is based on fiscal year-end comparable store sales percent change, compared to our Performance Group.  Actual bonus payment will be prorated for results between the Maximum and Threshold levels.
Target amount will be paid if our ranking for total year-end comparable store sales change is at the fiftieth percentile (or middle mark) among our Performance Group.
Maximum amount (2 times Target) will be paid if our ranking of total year-end comparable store sales change is at the 25thone-hundredth percentile of the(or highest rank) among our Performance GroupGroup.
Target
$106.56 million
(Financial Plan)
If Company’sThreshold bonus amount (1/4 of Target) will be paid if our ranking of total year-end comparable store sales change is at the 50thtwenty-fifth percentile of theamong our Performance Group
Maximum
$122.54 million
(115% of Financial Plan)
If Company’s ranking of total year-end comparable store sales change is at the 100th percentile (i.e., highest) of the Performance GroupGroup.

Potential 2009 Bonus Plan Bonuses
Depending on our Pre-Tax Earnings and our ranking among our Performance Group with respect to total year-end comparable store sales, our Named Executive Officers had the opportunity to earn bonuses under the 2009 Bonus Plan as follows, with actual bonus payment to be prorated for results between the Maximum and Threshold levels:
 
(1) ExecutiveThe actualBase Salary($)
Bonus Range % (1)
(Threshold/Target/Maximum)
Bonus Range $ (2)
(Threshold/Target/Maximum)
Mr. Hall750,0000-80-1600-600,000-1,200,000
Mr. Record460,0000-65-1300-299,000-598,000
Mr. Maloney475,0000-60-1200-285,000-570,000
Mr. Cruse375,0000-50-1000-188,000-375,000
Mr. Lucas345,0000-50-1000-172,000-345,000
_________________________
  (1)Percentage of Base Salary.
  (2)Amounts have been rounded.  Amount paid will depend upon the extent to which the Company achieves Pre-Tax Earnings and Comparable Store Sales parameters established by the Board. Actual bonus paymentpayments will be pro-ratedprorated for Pre-Tax Earnings and Comparable Store Sales results between the threshold and maximum levels.
 
(2)
If the comparable store sales ranking is below the 25th percentile, no bonus will be paid under the Comparable Store Sales parameter.  If the Pre-Tax Earnings achievement is less than 85% of the Financial Plan, no bonus will be paid for either of the bonus parameters.

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See “Committee Actions in 2010 Concerning Named Executive Officer Compensation – 2009 Bonus Plan Awards” on page 33 for bonuses approved by the Committee in 2010 for performance under the 2009 Bonus Plan.
Long-Term Incentive Compensation Awards

OnAt its March 28, 2007,2009 meeting, the Board granted LTI awardsCommittee (i) reviewed the final Total Shareholder Return (“TSR”) results for fiscalthe three year 2007 to the Named Executive Officers other than Mr. Record, since he was hired on May 14, 2007.  The annual equity grants were a combination of Performance Shares, Restricted Stock and SARs.  The following long-term incentive (“LTI”) awards were granted on March 28, 2007:

2007 LTI Awards

Name Performance Shares (1) Restricted Stock (2) SARS (3)
Mr. Scarborough None 21,777 None
Mr. Hall 18,000 None 50,000
Mr. McCreery None 10,889 None
Mr. Record None (4) (4) (4)
Mr. Abramczyk 6,000 None 20,000
Ms. Murray 9,000 None 25,000


(1)  The Performance Shares cliff vest after a three-year measurement performance cycle (the “Performance Cycle”) which beganthat ended on January 31, 2009 for the first business day ofMarch 2006 Performance Based Restricted Share Grants for Senior Executives, (ii) discussed the attainment level based on our TSR results versus our Performance Group, (iii) reviewed the current standing and attainment levels for LTI grants made in March 2007 fiscal year (February 5, 2007) and will end on the last business day of our 2009 fiscal year (January 29, 2010). The number of Performance Shares earned will beMarch 2008 based on the Company’s total shareholder return relative to theTSR matrix of our Performance Group, at that time. The number of(iv) discussed individual LTI grants for senior management executives recommended by management, (v) reviewed and discussed proposed SAR equity grants for mid management executives, (vi) reviewed estimated shares reflected in the table above is the “Target Shares”, which means the number ofneeded for 2009 award s, and (vii) reviewed shares of the Company’s common stock the Named Executive Officer will earn (and receive) at the end of the Performance Cycle if the Company’s results are in the middle (fiftieth percentile) of the Performance Group. On a sliding scale, the shares earned can vary as follows:
Percentile Ranking of Performance GroupPerformance Shares Earned *
  100%200%
   75%150%
   50%100%
   25%  25%
< 25%   0%


*    As a percentage of Target Performance Shares shown in the 2007 LTI Awards table above.

(2)  Restricted Stock vests ratably over a two year period (i.e. 50% per year).  Mr. Scarborough and Mr. McCreery both received restricted stock grants in 2007 consistent with the Board’s assessment of their retirement and succession planning expectations.

(3)  SARs have a grant price of $22.96 and vest ratably over a four year period (i.e. 25% per year).

(4)  As Mr. Record was not employed by the Company until May 14, 2007, he was not granted any LTI awards in March 2007.  However, on May 14, 2007, he was granted (i) 30,000 shares of Restricted Stock, which will vest ratably over a three year period (i.e. 33.3% per year), and (ii) 100,000 SARs at an exercise price of $19.96, which will vest ratably over a four year period (i.e. 25% per year).  To determine the size of the equity award, the Committee reviewed market data, Company LTI practices, and the value of compensation and benefits that Mr. Record was surrendering at his former employer, Kohl’s Corporation.

Mr. Scarborough and Mr. McCreery were not granted Performance Shares or SARs since both of these executives had previously notified the Board of Directors that they planned to retire prior to the end of the typical three year performance cycle.  Therefore, the Board granted each of them the Restricted Stock indicated above which vests in two years.  The remaining three executives, Mr. Hall, Ms. Murray and Mr. Abramczyk, were granted Performance Shares and SARs.available for future grants.  To determine the size of each equity award, the Committee reviewed market data, previous year LTI decisions, the performance of the Named Executive Officers and recommendations from Hay Group.
Based upon the recommendation of the Committee, our Board granted LTI awards for fiscal year 2009 to our Named Executive Officers. The annual equity grants were a combination of Performance Shares and SARs and were granted as follows:
2009 LTI Awards
Executive 
Performance Shares
at Target (1)
 SARs (2) 
Mr. Hall 30,000 100,000 
Mr. Record 15,000 45,000 
Mr. Maloney 15,000 45,000 
Mr. Cruse 10,000 30,000 
Mr. Lucas 6,000 18,000 

(1)  The Performance Shares cliff vest after a three-year measurement performance cycle (the “Performance Cycle”) which began on the first business day of our 2009 fiscal year (February 1, 2009) and ends on the last business day of our 2011 fiscal year (January 28, 2012). The number of Performance Shares earned will be based on our total shareholder return relative to our Performance Group at that time. The number of shares reflected in the table above are the “Target Shares”, which means the number of shares of our common stock the Named Executive Officer will earn (and receive) at the end of the Performance Cycle if our results are in the middle (fiftieth percentile) of the Performance Group. On a sliding scale, the shares earned can vary as follows:
 Percentile Ranking of Performance Group  Performance Shares Earned *
 100%  200%
 75%  150%
 50%  100%
 25%  25%
 <25%  0%
*    As a percentage of Target Performance Shares shown in the 2009 LTI Awards table above.
(2) SARs have a grant price of $9.77 (the closing price of our common stock on March 27, 2009) and vest ratably over a four year period (i.e., 25% per year).

2529


Performance Shares Earned in 20072009 Upon Completion of 2004the 2006 Performance Cycle

As a result of the completion of aperformance criteria for the three-year Performance Cycle that began on the first business day of our 20042006 fiscal year (February 2, 2004)(January 29, 2006) and ended on the last business day business of our 20062008 fiscal year (February 3, 2007)(the “20041, 2009) (the “2006 Performance Cycle”), our were met, the Named Executive Officers who were granted Performance Shares at the beginning of the 20042006 Performance Cycle received one sharewere issued shares of our common stock for each Performance Share earned.  The numberat 111.2% attainment of Performancethe stock split adjusted Target Shares earned is based on the Company’s total shareholder return relativeas follows:
Executive (1)
Target Shares
(Split Adjusted)
Performance
Attainment %
Payout
Shares Earned
Mr. Cruse7,500111.28,340
Mr. Lucas4,500111.25,004

(1)Messrs. Hall, Record and Maloney were not employed by the Company at the beginning of the 2006 Performance Cycle and therefore, they were not entitled to receive shares.
Significant 2010 Events Related to the Performance Group over the 2004 Performance Cycle.  The Company ranked 18th (43.40 percentile with a 42.05% gain in share price) outEmployment of 30 companies in the Performance Group as of February 3, 2007, resulting in a 78.57% achievement of target.  By multiplying the Performance Shares awarded in 2004 (as adjusted for the 3:2 stock split to all shareholders on January 18, 2007) by 78.57%, the number of Performance Shares earned by our Named Executive Officers in 2007 for the 2004 Performance Cycle and delivered in April, 2007, was follows:

Name Target Shares Awarded 2004 Split Adjusted Target Shares (1) Performance Achievement Performance Shares Earned
Mr. Scarborough 9,000 20,250 78.57% 15,910
Mr. Hall (2) (2) (2) (2)
Mr. McCreery 1,100 2,475 78.57% 1,945
Mr. Record (2) (2) (2) (2)
Mr. Abramczyk 710 1,598 78.57% 1,256
Ms. Murray (2) (2) (2) (2)
________________________
 
(1)  The numberPromotion of target shares hasEdward Record. On February 15, 2010, Mr. Record was promoted to Chief Operating Officer. Mr. Record had been adjusted byserving as our Executive Vice President and Chief Financial Officer.  We have begun a factor of 2.25search for a Chief Financial Officer, who will report to account forMr. Record.  Mr. Record will retain the Company’s 3 for 2 stock splits in August 2005 and January 2007.

(2)  The Named ExecutiveChief Financial Officer was not an employeeresponsibilities until the successful conclusion of the Company in 2004 and was therefore not awarded any Performance Sharessearch.  In connection with respect to the 2004 Performance Cycle.

Committee Actions in 2008 Concerning Named Executive Officer Compensation

The Company did not achieve the Threshold Pre-Tax Earnings and Comparable Store Sales parameters described under “Establishment of 2007 Senior Executive Incentive Bonus Plan”Mr. Record’s promotion:on page23 of this Proxy Statement.   Therefore, our Named Executive Officers were not entitled to performance based bonuses under the 2007 Bonus Plan.  However, it is the opinion of the Compensation Committee and the Board that the Company’s performance was consistent with the performance of others in the Peer Group and the Performance Group and that the Company’s failure to achieve the Threshold parameters was due, in large part, to unanticipated overall economic conditions during the 2007 fiscal year which affected the retail industry in general.  As a result, on March 28, 2008, the Board awarded the discretionary bonuses to the following Named Executive Officers at 17.5% of the Target % for their performance during the 2007 fiscal year:

Name·  Bonus
James R. Scarborough$175,000
Andrew T. Hall$79,625
Michael E. McCreery$60,375
Edward J. Record$52,325
Cynthia S. Murray$65,565his base salary was increased from $460,000 to $550,000;
·  he was awarded 100,000 SARs that have a grant price of $12.94, the closing price of the Company’s stock on February 12, 2010, and that will vest ratably over a four year period (i.e., 25% per year);
·  he was awarded 25,000 shares of restricted stock that will cliff vest three years from the date of his promotion (i.e., February 15, 2013); and
·  his target bonus potential under our 2010 Senior Executive Incentive Bonus Plan will be 70% of his base salary, which is an increase from 65% of his base salary under our 2009 Bonus Plan.
Promotion of Richard Maloney.  On February 15, 2010, Mr. Maloney was promoted to Chief Merchandising Officer.  Mr. Maloney had been serving as President and Chief Operating Officer of our South Hill Division. We have begun a search for a Chief Operating Officer of the South Hill Division, who will report to Mr. Maloney.  In connection with Mr. Maloney’s promotion:
·  his base salary was increased from $475,000 to $550,000;
·  he was awarded 100,000 SARs that have a grant price of $12.94, the closing price of the Company’s stock on February 12, 2010, and that will vest ratably over a four year period (i.e., 25% per year);
·  he was awarded 25,000 shares of restricted stock that will cliff vest three years from the date of his promotion (i.e., February 15, 2013); and
·  his target bonus potential under our 2010 Senior Executive Incentive Bonus Plan will be 70% of his base salary, which is an increase from 60% of his base salary under our 2009 Bonus Plan.
Retirement of Ernest Cruse.  On February 26, 2010, we entered into a Retirement Agreement with Mr. Cruse, Executive Vice President, Store Operations, which terminated his Employment Agreement dated January 30, 2002.  The approximate dollar value of the amount involved in the transaction is $566,900.  Mr. Cruse retired effective March 1, 2010.

Committee Actions in 2010 Concerning Named Executive Officer Compensation
CEO Fiscal 2009 Performance and Compensation
The Compensation Committee focuses much of its time on CEO and senior executive compensation to assure that it reflects operating and financial performance and demonstrates our awareness of shareholder sentiment. In Fiscal 2008, the Company faced one of the most challenging environments in its history.  As a result, no increases in base salaries and no bonuses were paid to our CEO or any of our other Named Executive Officers in Fiscal 2009.
The Board and Mr. Hall responded to the economic conditions in Fiscal 2009 by agreeing to a conservative business framework focusing on the following: fewer new store openings in Fiscal 2009, tight inventory levels, strong expense controls, protecting margin rates and aggressive promotional programs focused on our customer’s needs. This framework established a conservative business model for Fiscal 2009, which protected the Company’s long-term value and reputation. Under Mr. Hall’s leadership, management took actions and delivered the following results within this framework in Fiscal 2009:
·  successfully opened 27 new stores,
·  reduced total SG&A expenses by $12.7 million versus Fiscal 2008,
·  improved margin rate by 34 basis points over Fiscal 2008, and
·  achieved both Dollars and Rate EBITDA growth versus Fiscal 2008.
Additionally, during Fiscal 2009 management acquired the “Goody’s” trade name and also took important actions to hire and retain key leaders for the long term.
The Compensation Committee believes that Mr. Hall performed well in Fiscal 2009 by executing the Company’s business framework and by delivering a strong financial performance despite the depth and severity of the recession. Fiscal 2009 revenues were $1,431.9 million compared to $1,515.8 million in Fiscal 2008.  Fiscal 2009 earnings were $28.7 million compared $29.8 million (which excludes the impact of a non-cash goodwill impairment charge of $95.4 million) in Fiscal 2008.
As a result of Mr. Hall’s performance in Fiscal 2009,
·  his base salary, which was last increased in November 2008 when he was promoted to Chief Executive Officer, was increased from $750,000 to $800,000 effective April 1, 2010;
·  his threshold, target and maximum bonus percentages under the 2010 Senior Executive Bonus Incentive Plan were increased from the 2009 Bonus Plan (20%-80%-160% to 22.5%-90%-180%);
·  he was granted 25,000 Performance Shares and 100,000 Stock Appreciation Rights on March 26, 2010 at a grant price of $15.50; and
·  he earned and was paid a bonus of $408,000 under our 2009 Bonus Plan.
Other Named Executive Officers Fiscal 2009 Performance and Compensation
Edward Record.  As Chief Financial Officer during Fiscal 2009, Mr. Record’s responsibilities were to oversee the Company’s finance, information technology, internal audit, logistics, risk management and legal functions. He was instrumental in reducing Fiscal 2009 expenses by $12.7 million while operating 19 additional stores. He oversaw the Company’s purchase of the Goody’s trade name and increased free cash flow by $15 million, while reducing the Company’s net debt by $73 million versus Fiscal 2008.  Mr. Record oversaw the development and installation of the Company’s new POS platform a nd reduction of over $12 million in freight and distribution costs, both of which are components of Gross Margin. The Compensation Committee believes that Mr. Record performed well in Fiscal 2009. Upon being promoted to Chief Operating Officer on February 15, 2010, he was given added responsibilities for real estate and store construction. He possesses outstanding management capacity and leadership abilities, and has been instrumental in successfully navigating our Company through the current challenging economic environment. His financial acumen will add tremendous value to our real estate and store construction functions.

As a result of Mr. Record’s promotion and added responsibilities and his performance in Fiscal 2009,
·  his base salary was increased from $460,000 to $550,000 effective February 15, 2010;
·  his threshold, target and maximum bonus percentages under the 2010 Senior Executive Bonus Incentive Plan were increased from the 2009 Bonus Plan (16%-65%-130% to 17.5%-70%-140%);
·  he was granted 100,000 Stock Appreciation Rights and 25,000 Restricted Shares on February 15, 2010 at a grant price of $12.94;
·  he was granted 20,000 Performance Shares on March 26, 2010; and
·  he earned and was paid a bonus of $203,300 under our 2009 Bonus Plan.
Richard Maloney.  As Chief Operating Officer of the South Hill Division during Fiscal 2009, Mr. Maloney’s responsibilities were to oversee all of the merchandising, planning and allocation functions in addition to store operations of the South Hill Division. The Compensation Committee believes that Mr. Maloney is responsible for the improvement in both sales and margins in the South Hill Division during Fiscal 2009 and that overall he performed well.  Upon being promoted to Chief Merchandising Officer on February 15, 2010, he assumed responsibility for the merchandising, planning and allocation functions across the entire Company. He is a tremendously talented merchant and leader who has developed an in-depth understanding of our small town department store business model.
As a result of Mr. Maloney’s promotion and added responsibilities and his performance in Fiscal 2009,
·  his base salary was increased from $475,000 to $550,000 effective February 15, 2010;
·  his threshold, target and maximum bonus percentages under the 2010 Senior Executive Bonus Incentive Plan were increased from the 2009 Bonus Plan (15%-60%-120% to 17.5%-70%-140%);
·  he was granted 100,000 Stock Appreciation Rights and 25,000 Restricted Shares on February 15, 2010 at a grant price of $12.94;
·  he was granted 20,000 Performance Shares on March 26, 2010; and
·  he earned and was paid a bonus of $193,800 under our 2009 Bonus Plan.
Ernest Cruse.  After 44 years of dedicated service and invaluable contributions to our Company, Mr. Cruse retired effective March 1, 2010. During his long tenure at Stage, his many contributions have shaped the development, growth and success of our Company. He played a key role in our evolution and was instrumental in positioning us for future growth. The Compensation Committee believes that Mr. Cruse performed well in Fiscal 2009. Mr. Cruse earned and was paid a bonus of $127,500 under our 2009 Bonus Plan.
Ron Lucas. As Executive Vice President, Human Resources during Fiscal 2009, Mr. Lucas’ responsibilities were to oversee all recruitment, placement, training and development, benefits and compensation and associate relations for the entire Company.  He was instrumental in the hiring and retention of key business leaders and maintaining positive morale in Fiscal 2009 during a difficult business environment.  The Compensation Committee believes that Mr. Lucas performed well in Fiscal 2009.
As a result of Mr. Lucas’ performance in Fiscal 2009,
·  his base salary was increased from $345,000 to $357,100 effective April 1, 2010;
·  he was granted 6,000 Performance Shares and 18,000 Stock Appreciation Rights on March 26, 2010 at a grant price of $15.50; and
·  he earned and was paid a bonus of $117,300 under our 2009 Bonus Plan.
At their March 2010 meetings, the Compensation Committee and the Board took the following actions with respect to the compensation of the Company’s Named Executive Officers:

Base Salaries
Based on Mr. Hall’s performance during the 2009 fiscal year, in the case of Mr. Hall, and the input of Mr. Hall, in his capacity as our Chief Executive Officer, with respect to the individual performance of the other Named Executive Officers during the 2009 fiscal year, and with input from Hay Group with respect to market salary data of our Peer Group, the Committee and the Board approved the following base salaries for the Named Executive Officers for fiscal 2010.  Unless otherwise indicated, base salaries were adjusted effective April 1, 2010.
 
 
Executive/Title
 
2009 Base
Salary
 
2010 Base
Salary
Base
Salary
Increase
Mr. Hall$750,000$800,0006.7%
Mr. Record (1)$460,000$550,00019.6%
Mr. Maloney (2)$475,000$550,00015.8%
Mr. Cruse (3)$375,000N/AN/A
Mr. Lucas$345,000$357,1003.5%

(1)Mr. Record was promoted to Chief Operating Officer of the Company on February 15, 2010, at which time his Base Salary was increased from $460,000 to $550,000 due to his increased duties and responsibilities.
(2)Mr. Maloney was promoted to Chief Merchandising Officer of the Company on February 15, 2010, at which time his Base Salary was increased from $475,000 to $550,000 due to his increased duties and responsibilities.
(3)  Mr. Cruse retired from the Company effective March 1, 2010.
Based on Hay Group’s analysis, it was determined that our based salaries are generally at or below the median of our Peer Group.
2009 Bonus Plan Awards
As our 2009 Pre-Tax Earnings ($45,827,000) were 98% of our 2009 Financial Plan ($46,700,000), the following bonuses were awarded on March 26, 2010 for performance under the 2009 Bonus Plan at 68% of Bonus Target Levels:
2009 Bonus Plan Awards
 
 
 
Executive
 
 
Bonus
Award
% of
2009
Base
Salary
Mr. Hall$408,000        54.4%
Mr. Record$203,300        44.2%
Mr. Maloney$193,800        40.8%
Mr. Cruse$127,500        34.0%
Mr. Lucas$117,300        34.0%
Long-Term Incentive Compensation Awards
            The following long-term equity incentive (“LTI”) awards were granted to the Named Executive Officers in consideration of their 2009 performance and as incentive for their future performance:
2010 LTI Awards
ExecutivePerformance Shares (1)Stock Appreciation Rights (2)
Mr. Hall25,000100,000
Mr. Record20,000(3)
Mr. Maloney20,000(3)
Mr. Lucas6,00018,000

(1)
The Performance Shares cliff vest after a three-year measurement performance cycle (the “Performance Cycle”) which began on the first business day of the Company’s current fiscal year (January 31, 2010) and ends on the last business day of the Company’s 2012 fiscal year (February 2, 2013).  The number of Performance Shares earned will be based on the Company’s total shareholder return relative to the performance group of companies established by the Compensation Committee (the “Performance Group”). The number of shares reflected in the table above are the “Target Shares”, which means the number of shares of the Company’s common stock the Named Executive Officer will earn (and receive) at the end of the Performance Cycle if the Company’s results are in the middl e (fiftieth percentile) of the Performance Group.
(2)
The Stock Appreciation Rights (“SARs”) have a grant price of $15.50 (the closing price of the Company’s common stock on March 26, 2010) and vest ratably over a four year period (i.e. 25% per year).
(3)Upon their promotions on February 15, 2010, Messrs. Record and Maloney were each awarded (i) 100,000 SARs that have a grant price of $12.94, the closing price of the Company’s stock on February 12, 2010, and that will vest ratably over a four year period (i.e., 25% per year), and (ii) 25,000 shares of Restricted Stock that will cliff vest three years from the date of their promotion (i.e., February 15, 2013).
Reassessment of Perquisites
We provide our Named Executive Officers with several perquisites, including automobile allowances, estate planning allowances and cell phone allowances, as reflected in the All Other Compensation column in the 2009 Summary Compensation Table on page 36 and in the 2009 All Other Compensation Table on page 37 of this Proxy Statement.  These perquisites have historically been offered as a means of providing additional compensation to the Named Executive Officers through the availability of benefits that provide convenience in light of the extraordinary demands on our executive officers’ time.  At their March 2010 meetings, the Committee and the Board reviewed our policies with respect to perquisites to consider whether the perquisites should be maintained and whether, and to what extent, it may be appropriate for us to discontinue particular perquisites or to require repayment of the cost of perquisites.  The Committee and the Board believe that the perquisites we currently provide our Named Executive Officers are reasonable, competitive and consistent with our overall executive compensation program.
Executive Officer Employment Agreements
We expect to enter into updated Employment Agreements with Messrs. Hall, Record, Maloney and Lucas in 2010. The new Employment Agreements will replace existing Employment Agreements with those executive officers.  They are being implemented for the following primary reasons: (i) for compliance with Section 409A of the Internal Revenue Code, including the replacement of the former Change in Control definition with the Section 409A Change in Control definition and defining disability as set forth in the statute, and (ii) for title, base salary and other updating as needed.  The current Employment Agreements have been filed with the SEC and are listed as Exhibits to our Annual Report on Form 10-K for Fiscal 2009.   They can be reviewed on the SEC’s EDGAR
database.  Conformed copies of any new Employment Agreements will be filed as Exhibits to our Quarterly Report on Form 10-Q for the quarter in which they are signed and thereby become effective.
Tax, Accounting and Other Implications

Deductibility of Executive Compensation

Section 162(m) of the Internal Revenue Code of 1986, as amended, imposes a $1 million limit on the amount that a public company may deduct for compensation paid to a company’s chief executive officer or any of the company’s fourthree other most highly compensated executive officers (other than the CEO) who are employed as of the end of the year. This limitation does not apply to compensation that meets the requirements under Section 162(m) for “qualifying performance-based” compensation (i.e., compensation paid only if the individual’s performance meets pre-established objective goals based on performance criteria approved by the shareholders.)  The Committee’s policy is to design compensation programsprogra ms that further theour best interests and those of the Company and itsour shareholders and that preserve the tax deductibility of compensation expenses.
Incentive bonuses paid to executive officers under theour Senior Executive Incentive Bonus Incentive Plan and awards granted under the Amendedour 2001 Plan and Restated 2001 Equity Incentiveour 2008 Plan are designed to qualify as performance-based compensation.  The Committee also believes, however, that it must maintain the flexibility to take actions whichthat it deems to be in theour best interests of the Company but which may not qualify for tax deductibility under Section 162(m).  In this regard, if the amount of base salary for any of our executive officers exceeds $1 million, which is not anticipated to be the case, any amounts over $1 million will not be deductible for federal income tax purposes.

As required under the tax rules, the Company must obtain shareholder approval of the material terms of the performance goals for qualifying performance-based compensation every five years.  We last requested and received shareholder approval in 2004.2008. Therefore, we are not seeking shareholder approval again at the 20082010 Annual Meeting.

Committee Considerations

The Committee considered (i) the impact of the $1 million limit on the deductibility of non-performance based compensation imposed by Code Section 162(m), (ii) the accounting treatment of various types of equity-based compensation under Financial Accounting Standard FAS 123(R),Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 718, and (iii) the non-deductibility of excess parachute tax payments under Code Section 280G (and the related excise tax imposed on covered employees under Code Section 4999 as described on page 43 in “Potential Payments on Termination and Change in Control - Gross-Up Payments”)4999) in its design of executive compensation programs.  In addition, the Committee considered other tax and accounting provisions in developing the compensation programs for our Named Executive Officers.   These included the special rules applicable to non-qualified deferred compensation arrangements under Code Section 409A as well as the overall income tax rules applicable to various forms of compensation.  While the Committee strovestrives to compensate our Named Executive Officers in a manner that producedproduces favorable tax and accounting treatment, its main objective wasis to develop fair and equitable compensation arrangements that appropriately motivate, reward and retain those executives.

Compensation for Independent Directors in 2007

The compensation of our Independent Directors is set by the Board at the recommendation of the Corporate Governance and Nominating Committee (the “CGNC”). In developing its recommendations, the CGNC, is guided by the following objectives: compensation should fairly pay Independent Directors for work required in a company our size and compensation should align the Independent Directors’ interests with the long-term interest of shareholders. Hay Group prepares competitive compensation analyses regarding both the Peer Group and the broader market for similarly situated companies and advises the CGNC on the level and design of compensation programs for the Independent Directors.  The Chairman of the CGNC works directly with Hay Group to determine the scope of the work needed to assist the CGNC in its decision making processes.  The compensation of our Independent Directors is described in the Director Compensation Table on page 44 of this Proxy Statement.

27


Compensation Committee Report

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis contained in this Proxy Statement with the Company’sour management.  Based on that review and discussion, the Compensation Committee recommended to theour Board of Directors that the Compensation Discussion and Analysis be included in the Company’s Annual Report on Form 10-K for 2009 and in this Proxy Statement.
 
This Compensation Committee Report is provided by the following Independent Directors, who constitute all of the members of the Compensation Committee:

Michael L. Glazer (Chairman)
John T. Mentzer
Margaret T. MonacoWilliam J. Montgoris
Sharon B. Mosse
Cheryl Nido Turpin

 
The following table summarizes the compensation of our ChiefNamed Executive Officer, the two individuals who served as our Chief Financial Officer, andOfficers for our three other most highly compensated executive officers (collectively, the “Named Executive Officers”) for our fiscal yearyears ended February 2, 2008 (“Fiscal 2007”), January 31, 2009 (“Fiscal 2008”) and January 30, 2010 (“Fiscal 2009”), with the exception of Messrs. Cruse and Lucas, who were not Named Executive Officers in Fiscal 2007 and Mr. Maloney, who was not a Named Executive Officer in Fiscal 2007 and Fiscal 2008.

Named and Principal Position Fiscal Year Salary ($)  Bonus ($) (1)  Stock Awards ($) (2)  Option Awards ($) (3)  Non-Equity Incentive Plan Compensation ($) (4)  Change in Pension Value and Nonqualified Deferred Compensation Earnings (#)  All Other Compensation ($) (5)  Total ($) 
                           
James R. Scarborough 2007  1,000,000   175,000   825,618   269,364   -   348,707   213,349   2,832,038 
Chairman,                                  
Chief Executive Officer                                  
                                   
Andrew T. Hall 2007  634,615   79,625   386,109   319,708   -   13,279   118,358   1,551,694 
President and                                  
Chief Operating Officer                                  
                                   
Michael E. McCreery 2007  460,000   60,375   327,808   76,043   -   32,812   104,000   1,061,038 
Vice Chairman,                                  
Executive Vice President (6)(7)                                  
                                   
Edward J. Record 2007  386,154   52,325   144,368   108,729   -   (2,154)  119,599   809,021 
Executive Vice President and                                  
Chief Financial Officer (6)                                  
                                   
Dennis E. Abramczyk 2007  430,000   -   121,230   86,203   -   165,842   79,230   882,505 
Executive Vice President,                                  
Chief Operating Officer of                                  
Peebles Division                                  
                                   
Cynthia S. Murray 2007  446,154   65,565   200,985   268,610   -   25,514   90,642   1,097,470 
Executive Vice President,                                  
Chief Merchandising Officer of                                  
Stage Division                                  
Named and Principal Position Fiscal Year    
Bonus
($) (1)
 
 Stock
Awards
($) (2)
 
Option
Awards
($) (3)
 
Non-Equity Incentive Plan Compensation
($) (4)
 Change in Pension Value and Nonqualified Deferred Compensation Earnings ($) 
 All Other Compensation
($) (5)
 
Total
($) (6)
Salary ($)     
                    
Andrew T. Hall 2009  750,000   -  381,900  402,000  408,000  34,176  119,744  2,095,820
     President and 2008  675,000  (7) -  849,880  656,740  -  (70,936)  101,642  2,212,326
     Chief Executive Officer 2007  634,615   79,625  529,740  352,000  -  13,279  118,358  1,727,617
                    
Edward J. Record 2009  460,000   -  190,950  180,900  203,300  85,191  182,570  1,302,911
     Chief Operating Officer and 2008  460,000   -  367,950  229,050  -  (66,905)  163,078  1,153,173
     Chief Financial Officer 2007  386,154   52,325  598,800  614,000  -  (2,154)  119,599  1,768,724
                    
Richard A. Maloney 2009  475,000   -  190,950  180,900  193,800  53  156,276  1,196,979
     Chief Merchandising Officer                  
                    
Ernest R. Cruse 2009  375,000   -  127,300  120,600  127,500  221,872  63,496  1,035,768
     Executive Vice President, 2008  375,000   -  245,300  152,700  -  (219,830)  67,081  620,251
     Store Operations                   
                    
Ron D. Lucas 2009  345,000   -  76,380  72,360  117,300  489,208  66,239  1,166,487
     Executive Vice President, 2008  345,000   -  147,180  91,620  -  (535,046)  64,503  113,257
     Human Resources                   


(1)Amounts reflectedThe amounts shown in this column are discretionary cash bonuses awarded for performance in 2007 (andthe fiscal year indicated, but paid during the subsequent fiscal year).year.

(2)The amounts shown in this column reflect the dollar amount recognized for financial statement reporting purposesgrant date fair value for performance stock and restricted stock for the Named Executive Officers with respect to the fiscal year in accordance with SFAS 123 (R) and include amounts from awards granted in and prior to fiscal 2007.FASB ASC Topic 718. Assumptions used in the calculation of these amounts are included in Note 98 to the Company’sour audited consolidated financial statements for fiscal 2007Fiscal 2009 included in the Company’sour Annual Report on Form 10-K.  Our CEO received10-K for that fiscal year.  The 2007 and 2008 award values were recalculated from amounts shown in prior Proxy Statements to reflect their grant date fair values as required by SEC rules effective February 28, 2010. As a result, the amounts in the “Total ($)” column for 2007 and 2008 have also been recalculated from the amounts shown in prior Proxy Statements. Further information regarding the 2009 awards is included in the “2009 Plan-Based Awards” and “2009 Outstanding Awards at Fiscal Year-End” tables later in this Proxy Statement. The grant of 21,777 restricted shares on March 28, 2007 at $22.96 for grantdate fair value of $500,000, which vests over a two-year period.the performance-based awards reflected in this column (the Performance Shares) is the Target payout based on the probable outcome of the performance criteria, determined as of the grant date.  The maximum potential values would be 200% of Target and would be as follows:  Mr. Hall ($763,800), Mr. Record ($381,900), Mr. Maloney ($381,900) and Mr. Lucas ($152,760).  As Mr. Cruse retired effective March 1, 2010, he will not be eligible to receive any payout of Performance Shares issued to him in 2008 or 2009.


(3)The amounts shown in this column reflect the dollar amount recognized for financial statement reporting purposesgrant date fair value for stock options and SARs for the NameNamed Executive Officers with respect to the fiscal year in accordance with SFAS 123 (R) and include amounts from awards granted in and prior to fiscal 2007.FASB ASC Topic 718.  Assumptions used in the calculation of these amounts are included in Note 98 to the Company’sour audited consolidated financial statements for fiscal 2007Fiscal 2009 included in the Company’sour Annual Report on Form 10-K.  Mr. Scarborough, our CEO, did not receive any SARs or stock option grants10-K for that year. The 2007 and 2008 award values were recalculated from amounts shown in prior Proxy Statements to reflect their grant date fair values as required by SEC rules effective February 28, 2010. As a result the amounts in the “Total ($)” column for 2007 (as reflectedand 2008 have also been recalculated from the amounts shown in Grantsprior Proxy Statements. Further information regarding the 2009 awards is included in the “2009 Plan-Based Awards” and Plan-Based“2009 Outstanding Awards table).at Fiscal Year-End” tables l ater in this Proxy Statement.

(4)
Non-Equity Incentive Plan Compensation (performance based cash bonus) amounts include any amounts deferred under the Executive Deferred Compensation Plan. Amounts reflect performance based bonuses earned during the fiscal year covered (and paid during the subsequent fiscal year). under the applicable Senior Executive Incentive Bonus Plan.

(5)All other compensation includes deferred compensation matching contributions, auto allowances, estate planning allowances, insurance premiums and other compensation, as set forth in the 2009 All Other Compensation Table below.

(6)On September 13,Since as described in footnotes (2) and (3) the 2007 Mr. McCreery retiredand 2008 award values for performance stock, restricted stock, stock options and SARs were recalculated from the amounts shown in prior Proxy Statements to reflect their grant date fair values as Chief Financial Officerrequired by SEC rules effective February 28, 2010, the amounts shown in this column for 2007 and assumed the position of Vice Chairman of the Board.  On that date, Mr. Record became Chief Financial Officer.2008 were likewise recalculated from amounts shown in prior Proxy Statements.

(7)On November 3, 2008 and as part of our succession plan, Mr. McCreery retiredHall was promoted to Chief Executive Officer and his title became President and Chief Executive Officer.  In connection with his promotion, Mr. Hall’s base salary was increased from the Company and the Board on March 28, 2008.$650,000 to $750,000.

2009 ALL OTHER COMPENSATION TABLE

The following table provides information concerning the compensation of our Named Executive Officers found in the “All Other Compensation” column of the 2009 Summary Compensation Table on page 28.

Name Deferred Compensation Matching Contributions ($)  Auto Allowances ($)  Estate Planning Allowances ($)  Life Insurance Premiums ($)  Health Insurance Premiums($)  Tax Reimburse-ments ($)  Other ($)  Total($) 
                         
James R. Scarborough  175,165   12,000   14,949   5,100   6,135   -   -   213,349 
                                 
Andrew T. Hall  94,755   12,000   -   2,028   8,015   -   1,560(1)  118,358 
                                 
Michael E. McCreery  72,342   12,000   7,474   4,489   6,135   -   1,560(1)  104,000 
                                 
Edward J. Record  40,049   8,769   -   506   4,430   20,052   45,793(2)  119,599 
                                 
Dennis E. Abramczyk  55,327   12,000   -   5,768   6,135   -   -   79,230 
                                 
Cynthia S. Murray  67,212   12,000   3,158   2,137   6,135   -   -   90,642 
36.
 
(1)The amounts shown for Messrs. Hall and McCreery are cell phone allowances. The other Named Executive Officers have company cell phones, but Messrs. Hall and McCreery chose to use their own cell phone and receive the allowance.
Name Fiscal Year 
Deferred Compensation Matching Contributions
($)
  Auto Allowances ($) 
Estate Planning Allowances
($)
 
Life Insurance Premiums
($)
 
Health Insurance Premiums
($)
 
Relocation
Expense
Reimburse-ments
($)
 
Tax Reimburse-ments
($)
 
Cell
Phone
Allowances
($)
 
Total
($)
                     
Andrew T. Hall 2009  93,236  12,000  2,003  2,070  8,875  -  -  1,560  119,744
  2008  77,654  12,000  -  2,070  8,358  -  -  1,560  101,642
  2007  94,755  12,000  -  2,028  8,015  -  -  1,560  118,358
                     
Edward J. Record 2009  48,244  12,000  1,338  1,041  8,875  69,595  39,917  1,560  182,570
  2008  53,424  12,000  2,006  1,036  8,358  53,823  30,871  1,560  163,078
  2007  40,049  8,769  -  506  4,430  44,653  20,052  1,140  119,599
                     
Richard A. Maloney 2009  52,032  12,000  3,742  7,107  6,755  43,743  29,337  1,560  156,276
                     
Ernest R. Cruse 2009  39,879  12,000  780  3,602  6,755  -  -  480  63,496
  2008  42,774  12,000  771  3,612  6,364  -  -  1,560  67,081
                     
                     
Ron D. Lucas 2009  38,758  12,000  2,112  5,054  6,755  -  -  1,560  66,239
  2008  39,511  12,000  -  5,068  6,364  -  -  1,560  64,503

(2)The amount shown in the Other column includes moving expenses ($44,653) and cell phone allowance ($1,140).


GRANTS2009 GRANTS OF PLAN-BASED AWARDS TABLE

The following table provides information concerning each grant of an award made to a Named Executive Officer in our last completed fiscal yearFiscal 2009 under any plan.  Definitions of Performance Shares, Restricted Stock and SARs as used in the footnotes to this table are found in the CD&A beginning on page 1917 of this Proxy Statement.

    
Estimated
Future
Payouts
Under Non-Equity
Incentive
Plan Awards
  
Estimated
Future
Payouts
Under Equity
Incentive Plan
Awards (1)
   All Other Stock Awards: Number of   All Other Options Awards: Number of   Exercise or Base  Grant Date Fair Value of Stock 
Name  Grant Date 
Threshold
($)
  
Target
($)
  
Maximum
($)
  
Threshold
(#)
  
Target
(#)
  
Maximum
(#)
  Shares of Stock or Units (#)(2)  Securities Underlying Options (#)(3)  Price of Option Awards ($/Sh)   and Option Awards ($/Sh) 
                                 
James R. Scarborough 3/28/2007  -   -   -   -   -   -   21,777   -   -   22.96 
                                           
Andrew T. Hall 3/28/2007  -   -   -   4,500   18,000   36,000   -   -   -   - 
  3/28/2007  -   -   -   -   -   -   -   50,000   22.96   7.04 
                                           
Edward J. Record 5/14/2007  -   -   -   -   -   -   30,000   -   -   19.96 
  5/14/2007  -   -   -   -   -   -   -   100,000   19.96   6.14 
                                           
Michael E. McCreery 3/28/2007  -   -   -   -   -   -   10,889   -   -   22.96 
                                           
Dennis E. Abramczyk 3/28/2007  -   -   -   1,500   6,000   12,000   -   -   -   - 
  3/28/2007  -   -   -   -   -   -   -   20,000   22.96   7.04 
                                           
Cynthia S. Murray 3/28/2007  -   -   -   2,250   9,000   18,000   -   -   -   - 
  3/28/2007  -   -   -   -   -   -   -   25,000   22.96   7.04 

 ______________________________________________

   Estimated Future Payouts Under Non-Equity Incentive Plan Awards Estimated Future Payouts Under Equity Incentive Plan Awards (1) All Other Stock Awards: Number of Shares of Stock or Units  (#) All Other Options Awards: Number of Securities Underlying Options  (#) (2) Exercise or Base Price of Option Awards ($/Sh) Grant Date Fair Value of Stock and Option Awards ($)
Name  Grant Date
Threshold  
($)
Target  
($)
Maximum
($)
 
Threshold 
(#)
Target  
(#)
Maximum
(#)
    
                  
Andrew T. Hall 3/27/2009 - - -  7,500 30,000 60,000  -  -  -  -
  3/27/2009 - - -  - - -  -  100,000  9.77  402,000
                  
Edward J. Record 3/27/2009 - - -  3,750 15,000 30,000  -  -  -  -
  3/27/2009 - - -  - - -  -  45,000  9.77  180,900
                  
Richard A. Maloney 3/27/2009 - - -  3,750 15,000 30,000  -  -  -  -
  3/27/2009 - - -  - - -  -  45,000  9.77  180,900
                  
Ernest R. Cruse 3/27/2009 - - -  2,500 10,000 20,000  -  -  -  -
  3/27/2009 - - -  - - -  -  30,000  9.77  120,600
                  
Ron D. Lucas 3/27/2009 - - -  1,500 6,000 12,000  -  -  -  -
  3/27/2009 - - -  - - -  -  18,000  9.77  72,360

(1)These columns reflect Performance Shares that vest over time in an amount depending on performance criteria.  The Performance Shares will vest after a three-year Performance Cycle based on the Company’s total shareholder return relative to the Performance Group, as described in the CD&A.

·
The “Threshold” number of shares refers to the lowest number of shares of our common stock the Named Executive Officer can earn (and receive) at the end of the Performance Cycle if the results are at the twenty-fifth percentile of the Performance Group.  Performance results below the 25thtwenty-fifth percentile at the end of the performance cycle will result in the executives earning no shares under this equity grant.

 ·The “Target” number of shares refers to the number of shares of our common stock the Named Executive Officer can earn (and receive) at the end of the Performance Cycle if the results are at the fiftieth percentile of the Performance Group.

         ·The “Maximum” number of shares refers to the number of shares of our common stock the Named Executive Officer can earn (and receive) at the end of the Performance Cycle if the results are at the one hundredth percentile of the Performance Group, which is twice the Target number of shares.

(2)Reflects grants of Restricted Stock with 2-year step vesting (i.e., 50% per year) in the case of Messrs.       Scarborough and McCreery and with 3-year step vesting (i.e., 33% per year) in the case of Mr. Record.

(3)  This column reflects stock appreciation rights (“SARs”).SARs.  The SARs vest ratably over a four-year period (i.e., 25% per year).

Employment Agreements

The Company has written Employment Agreements (the “Agreements”) with James Scarborough, Andrew Hall, Edward Record, Dennis AbramczykRichard Maloney and Cynthia MurrayRonald Lucas and had a written Employment Agreement with Michael McCreeryErnest Cruse prior to his retirement on March 1, 2010 (individually an “Executive” and collectively, the “Named Executive Officers”). Under the terms of the respective Agreements, Mr. Scarborough is employed as Chairman of the Board and Chief Executive Officer; Mr. Hall is employed as President and Chief OperatingExecutive Officer; Mr. McCreery wasRecord is employed as Vice ChairmanChief Operating Officer and Executive Vice President (and formerlyChief Financial Officer; Mr. Maloney is employed as Chief Financial Officer);Merchandising Officer; and Mr. RecordLucas is employed as Executive Vice President, and Chief Financial Officer; Mr. Abramczyk is employed as Executive Vice President and Chief Operating Officer of the Peebles Division; and Ms. Murray is employed as Executive Vice President and Chief Merchandising Officer of the Stage Division.Human Resources. The Agreements provide for a Base Salary and annual incentive (bonus) compensation. & #160;The Agreements also provide for perquisites such as an automobile allowance and a financial planning allowance and the Executive’s participation in all other bonus and benefit plans available to executive officers of the Company.  Provisions of the Agreements related to termination and Change in Control are discussed in “Potential Payments on Termination or Change In Control” beginning on page 3544 of this Proxy Statement.


Other than Mr. Hall, Mr. Record and Ms. Murray, the Employment Agreements of these Executives are included as exhibits to the Company’s 2001 Annual Report on Form 10-K.  Mr. Hall’s Employment Agreement is attached as an exhibit to the Company’s Current Report on Form 8-K as filed on February 15, 2006.  Mr. Record’s Employment Agreement is attached as an exhibit to the Company’s Quarterly Report on Form 10-Q as filed December 12, 2007.  Ms. Murray’s Employment Agreement is attached as an exhibit to the Company’s Quarterly Report on Form 10-Q as filed August 30, 2004.

OUTSTANDING2009 OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END TABLE

The following table provides information, on an award by award basis, concerning unexercised options, stock that has not vested, and equity incentive plan awards for each Named Executive Officer outstanding as of the end of our last completed fiscal year (February 2, 2008).Fiscal 2009.   Market value is computed using the closing market price of our common stock on February 1, 2008,January 29, 2010, the last trading day prior to the end of our last completed fiscal year ($12.75)12.92).


   
  Options/SARs Awards Stock Awards 
Name 
Number of
Securities
Underlying
Unexercised Options/SARs
Exercisable
(#)
  
Number of
Securities
Underlying Unexercised Options/SARs Unexercisable
(#) (1)
  
Equity Incentive
Plan Awards:
Number of
Securities
Underlying Unexercised Unearned Options /SARs(#)
  Option/ SARs Exercise Price ($) Option/ SARs Expiration Date Number of Shares or Units of Stock That Have Not Vested (#) (2)  Market Value of Shares or Units of Stock That Have Not Vested ($)  Equity Incentive Plans Awards: Number of Unearned Shares, Units, or Other Rights That Have Not Vested (#) (3)  Equity Incentive Plans Awards: Market or Payout Value of Unearned Shares, Units, or Other Rights That Have Not Vested ($) 
                          
James R. Scarborough  152,048   -   -   6.67 8/24/2011  21,777   277,657   29,250   372,938 
   881,250   -   -   7.22 8/24/2011  -   -   -   - 
   -   70,912   -   17.01 3/30/2012  -   -   -   - 
   20,812   62,438   -   19.18 3/17/2013  -   -   -   - 
                                  
Andrew T. Hall  37,500   112,500   -   18.74 2/20/2013  15,000   191,250   18,000   229,500 
   -   50,000   -   22.96 3/28/2014  -   -   -   - 
                                  
Michael E. McCreery  37,440   -   -   6.67 8/24/2011  10,889   138,835   9,000   114,750 
   54,967   -   -   7.22 8/24/2011  -   -   -   - 
   -   18,175   -   17.01 3/30/2012  -   -   -   - 
   6,375   19,125   -   19.18 3/17/2013  -   -   -   - 
                                  
Edward J. Record  -   100,000   -   19.96 5/14/2017  30,000   382,500   -   - 
                                  
Dennis E. Abramczyk  28,125   -   -   6.67 8/24/2011  -   -   13,500   172,125 
   28,125   -   -   7.22 8/24/2011  -   -   -   - 
   -   10,428   -   17.01 3/30/2012  -   -   -   - 
   5,625   16,875   -   19.18 3/17/2013  -   -   -   - 
   -   20,000   -   22.96 3/28/2014  -   -   -   - 
                                  
Cynthia S. Murray  84,375   33,750   -   15.79 8/2/2014  -   -   16,500   210,375 
   -   12,415   -   17.01 3/30/2012  -   -   -   - 
   5,625   16,875   -   19.18 3/17/2013  -   -   -   - 
   -   25,000   -   22.96 3/28/2014  -   -   -   - 
  Options/SARs Awards Stock Awards
Name Number of Securities Underlying Unexercised Options/SARs  Exercisable (#) 
Number of Securities Underlying Unexercised Options/SARs Unexercisable (#) (1)
 Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options /SARs(#) Option/ SARs Exercise Price ($/sh) Option/ SARs Expiration Date Number of Shares or Units of Stock That Have Not Vested (#) (2) Market Value of Shares or Units of Stock That Have Not Vested ($) Equity Incentive Plans Awards: Number of Unearned Shares, Units, or Other Rights That Have Not Vested (#) (3) Equity Incentive Plans Awards: Market or Payout Value of Unearned Shares, Units, or Other Rights That Have Not Vested ($)
                   
Andrew T. Hall  112,500  37,500  -  18.74 2/20/2013  -  -  -  -
   25,000  25,000  -  22.96 3/28/2014  -  -  -  -
   21,500  64,500  -  15.87 3/28/2015  -  -  -  -
   25,000  75,000  -  7.07 11/3/2015  -  -  -  -
   -  100,000  -  9.77 3/27/2016  -  -  -  -
   -  -  -  -  -  30,000  387,600  56,000  723,520
                   
Edward J. Record  50,000  50,000  -  19.96 5/14/2017  -  -  -  -
   11,250  33,750  -  15.87 3/28/2015  -  -  -  -
   -  45,000  -  9.77 3/27/2016  -  -  -  -
   -  -  -  -  -  10,000  129,200  30,000  387,600
                   
Richard A. Maloney  25,000  75,000  -  11.03 10/6/2015  -  -  -  -
   -  45,000  -  9.77 3/27/2016  -  -  -  -
   -  -  -  -  -  30,000  387,600  15,000  193,800
                   
Ernest R. Cruse (4)  10,926  -  -  17.01 3/30/2012  -  -  -  -
   16,875  5,625  -  19.18 3/17/2013  -  -  -  -
   11,250  11,250  -  22.96 3/28/2014  -  -  -  -
   7,500  22,500  -  15.87 3/28/2015  -  -  -  -
   -  30,000  -  9.77 3/27/2016  -  -  -  -
   -  -  -  -  -  -  -  20,000  258,400
                   
Ron D. Lucas  28,125  -  -  6.11 8/24/2011  -  -  -  -
   9,375  -  -  6.67 8/24/2011  -  -  -  -
   112,500  -  -  7.22 8/24/2011  -  -  -  -
   10,264  -  -  17.01 3/30/2012  -  -  -  -
   9,000  3,000  -  19.18 3/17/2013  -  -  -  -
   6,000  6,000  -  22.96 3/28/2014  -  -  -  -
   4,500  13,500  -  15.87 3/28/2015  -  -  -  -
   -  18,000  -  9.77 3/27/2016  -  -  -  -
   -  -  -  -  -  -  -  12,000  155,040

 __________________________________________


(1)Most of theAll stock options the Company has awarded its Named Executive Officers vest at the rate of 25% per year over the first four years following the date of grant and some stock options vest at the end of three years following the date of grant.  SARs have a seven-year term and vest one-fourth (25%) on each of the first, second, third and fourth anniversaries of the date of the grant.vested.  The future vesting dates of the stock options and SARs are as follows:

Name Type of Award 
Number of
Options/
SARs (#)
 
Vesting
Date
James R. ScarboroughStock options70,9123/30/2008
SARs20,8133/17/2008
SARs20,8123/17/2009
SARs20,8133/17/2010
       
Andrew T. Hall SARs  37,5002/20/2008
SARs12,5003/28/2008
SARs37,5002/20/2009
SARs12,5003/28/2009
SARs37,500 2/20/2010
  SARs  25,00012,5003/27/2010
SARs 34,000 3/28/2010
  SARs  25,00012,50011/3/2010
SARs 25,0003/27/2011
SARs 34,000 3/28/2011
  SARs  25,000 
Michael E. McCreeryStock options18,17511/3/30/20082011
  SARs  6,37525,000 3/17/200827/2012
  SARs  6,37521,500 3/17/200928/2012
  SARs  25,0006,37511/3/2012
SARs 25,000 3/17/201027/2013
       
Edward J. Record SARs  25,00011,250 5/14/20083/27/2010
  SARs  25,00011,250 5/14/20093/28/2010
  SARs  25,000 5/14/2010
  SARs  11,2503/27/2011
SARs 11,2503/28/2011
SARs25,000 5/14/2011
SARs 11,2503/27/2012
SARs 11,2503/28/2012
SARs 11,2503/27/2013
       
Dennis E. AbramczykRichard A. Maloney Stock optionsSARs  10,42811,250 3/30/200827/2010
  SARs  5,62525,000 3/17/200810/6/2010
  SARs  5,00011,250 3/28/200827/2011
  SARs  5,62525,000 3/17/200910/6/2011
  SARs  5,00011,250 3/28/200927/2012
  SARs  25,00010/6/2012
SARs 11,2503/27/2013
Ernest R. CruseSARs5,625 3/17/2010
  SARs  7,5005,0003/27/2010
SARs 13,125 3/28/2010
  SARs  7,5005,0003/27/2011
SARs 13,125 3/28/2011
SARs 7,5003/27/2012
SARs 7,5003/28/2012
SARs 7,5003/27/2013
       
Cynthia S. MurrayStock options33,7508/2/2008
Ron D. Lucas SARs  5,6253/17/2008
SARs6,2503/28/2008
SARs12,4153/30/2008
SARs5,6253/17/2009
SARs6,2503/28/2009
SARs5,6253,000 3/17/2010
  SARs  4,5006,2503/27/2010
SARs 7,500 3/28/2010
  SARs  4,5006,2503/27/2011
SARs 7,500 3/28/2011
SARs 4,5003/27/2012
SARs 4,5003/28/2012
SARs 4,5003/27/2013

(2)Reflects Restricted Stock that vests 15,00030,000 shares on December 31, 2008,November 3, 2011, in the case of Mr. Hall, and 10,000 shares that vest on each of May 14, 2008, May 14, 2009 and May 14, 2010, in the case of Mr. Record.Record and 30,000 shares that vest on October 6, 2011 in the case of Mr. Maloney.


(3)Reflects Target amount of Performance Shares, which cliff vest after a three-year Performance Cycle based on the Company’sour total shareholder return relative to the Performance Group, as described in the CD&A.  The vesting dates of these Performance Shares are as follows:

Name 
Number of
Performance
Shares (#)
 
Vesting
Date
James R. Scarborough29,2501/31/2009
     
Andrew T. Hall  18,00026,000 1/30/201029/2011
 30,0001/28/2012
     
Edward J. Record  15,0001/29/2011
Michael E. McCreery  9,000 15,000 1/31/200928/2012
     
Dennis E. AbramczykRichard A. Maloney  7,50015,000 1/31/2009
6,0001/30/201028/2012
     
Ernest R. Cruse  10,0001/29/2011
Cynthia S. Murray  7,500 10,000 1/31/200928/2012
   9,000
Ron D. Lucas 6,000 1/30/201029/2011
 6,0001/28/2012

(4)Vesting and expiration dates shown in this and the following tables for Mr. Cruse’s outstanding equity awards as of fiscal year-end reflect the dates effective at fiscal year-end.  By virtue of his Retirement Agreement dated March 1, 2010, all of his outstanding equity awards have been canceled in exchange for cash payments.
OPTION2009 OPTION EXERCISES AND STOCK VESTED TABLE

The following table provides information concerning each exercise of stock options, stock appreciation rights and similar instruments, and each vesting of stock, including restricted stock, restricted stock units and similar instruments, during our last completed fiscal yearFiscal 2009 for each of our Named Executive Officers on an aggregated basis.

  Options Awards  Stock Awards 
Name Number of Shares Acquired on Exercise (#)  Value Realized on Exercise ($)  Number of Shares Acquired on Vesting (#)  Value Realized on Vesting ($) (2) 
             
James R. Scarborough  466,700   7,366,558   -   - 
                 
Andrew T. Hall  -   -   15,000(1)  222,000 
                 
Michael E. McCreery  50,000   843,272   -   - 
                 
Edward J. Record  -   -   -   - 
                 
Dennis E. Abramczyk  -   -   -   - 
                 
Cynthia S. Murray  -   -   22,500(1)  403,200 
  Options Awards Stock Awards
Name 
Number of
Shares Acquired
on Exercise (#)
 
Value
Realized on
Exercise ($)
 
Number of
Shares
Acquired on
Vesting (#)
 
Value Realized
on Vesting
($) (1)
         
Andrew T. Hall  -  -  -  -
         
Edward J. Record  -  -  10,000 (2) 109,300
         
Richard A. Maloney  -  -  -  -
         
Ernest R. Cruse  -  -  8,340 (3) 82,483
         
Ron D. Lucas  -  -  5,004 (3) 49,490


(1)Reflects restricted stock vested during fiscal 2007.

(2) Based on the average of the high and low market price of the Company’sour common stock on the date of issuance.

Pension Benefits
(2)Reflects restricted stock vested during Fiscal 2009.

The Company does not have any pension plans that provide for payments or other benefits at, following, or in connection with the retirement of a Named Executive Officer.
(3)Reflects shares earned on the 2006 Performance Shares.


NONQ2009 PENSION BENEFITS TABLEUALIFIED DEFERRED COMPENSATION TABLE

The following table provides information on the pension benefits for our Named Executive Officers who are participants under a defined benefit plan sponsored by the Company (the “Stage Plan”), which was closed to new participants and was frozen effective June 30, 1998.  
Name
 
 
Plan Name
 
Number of Years
Credited Service (1)
Present Value of
Accumulated
Benefit (2)
Payments During
Last Fiscal Year
Mr. CruseStage Plan33$288,351-
Mr. LucasStage Plan14$83,018-
_________________________
(1) 
Reflects the number of years of service credited to the Named Executive Officer under the Stage Plan, computed as of January 30, 2010, which is the same pension plan measurement date used for financial statement reporting purposes with respect to the Company’s audited financial statements for Fiscal 2009. The Company does not have a policy for granting extra pension service.
(2)
The accumulated benefit is based upon a percentage of the participant's earnings (salary and bonus) during each year of credited service through the date the plan was frozen (June 30, 1998).  Any service after June 30, 1998 will continue to count toward vesting and eligibility for normal and early retirement for existing participants.  Both Messrs. Cruse and Lucas are eligible for early retirement benefits as they both meet the guidelines for early retirement which are at least age 55 and 10 years of vesting service.  If a pension plan participant elects an early retirement benefit, that benefit is calculated by taking the normal retirement benefit (single life annuity payable at age 65) and reducing it by 6% for each year prior to age 65 for the participant’s current age.  The measurement date used to determine pension benefit obligations was January 30, 2010.  The present value has been calculated assuming the named executive will remain in service until age 65, the age at which retirement may occur without any reduction in benefits, and that the benefit is payable monthly or in a lump sum consistent with the assumptions as described in Note 9 of the Company’s financial statements in the Annual Report on Form 10-K for the year ended January 30, 2010, as filed with the SEC.  As described in Note 9, the discount rate assumption for Fiscal 2009 is 5.84%.

The following table provides Fiscal 2009 information with respect to each defined contribution or other plan that provides for the deferral of compensation on a basis that is not tax-qualified to a Named Executive Officer.  

Name Executive Contributions in Last Fiscal Year ($)  Registrant Contributions in Last Fiscal Year ($)  Aggregate Earnings in Last Fiscal Year ($)  Aggregate Withdrawls/ Distributions ($)  Aggregate Balance at Last FYE ($) 
                
James R. Scarborough  175,165   175,165   348,707   -   3,773,505 
                     
Andrew T. Hall  94,755   94,755   13,279   -   323,044 
                     
Michael E. McCreery  72,342   72,342   32,812   -   1,372,389 
                     
Edward J. Record  42,829   40,049   (2,154)  -   80,724 
                     
Dennis E. Abramczyk  215,492   55,327   165,842   -   1,913,897 
                     
Cynthia S. Murray  87,994   67,212   25,514   -   500,330 
Name 
Executive
Contributions
in Last Fiscal
Year  ($) (1)
 
Registrant
Contributions
in Last Fiscal
Year ($)
 
Aggregate
Earnings in
Last Fiscal
Year ($)
 
Aggregate
Withdrawls/
Distributions 
($)
 
Aggregate
Balance at
Last FYE ($)
           
Andrew T. Hall  93,236  93,236  34,176  -  623,604
           
Edward J. Record  83,685  48,244  85,191  -  364,591
           
Richard A. Maloney  52,032  52,032  53  -  147,557
           
Ernest R. Cruse  39,879  39,879  172,513  -  1,348,975
           
Ron D. Lucas  151,565  38,758  477,395  -  1,944,719

__________________________
(1) Included in the amount reported as 2009 salary in the 2009 Summary Compensation Table.
Retirement Benefits

Deferred Compensation Plan.  The Company provides
We provide a deferred compensation plan (the “Deferred Compensation Plan”) whichthat provides executives and certain officers and key employees of the Company with the opportunity to participate in an unfunded, deferred compensation program that is not qualified under the Internal Revenue Code of 1986, as amended (the “Code”).  Generally the Code and the EmploymentEmployee Retirement Income Security Act of 1974, as amended, restrict contributions to a 401(k) plan by highly compensated employees.  The Deferred Compensation Plan is intended to allow participants to defer income on a pre-tax basis.  Under the Deferred Compensation Plan, participants may defer up to 50% of their base salary and up to 100% of their bonus and earn a rate of return based on actual investments chosen by each participant.  The Company hasWe have established a grantor trust for the purposes of holding assets to provide benefits to the participants.  For the plan involving the Named Executive Officers and certain other officers, the CompanyWe will match 100% of each participant’s contributions, up to 10% of the sum of their base salary and bonus.

The Named Executive Officers have the opportunity to allocate the investment of the funds in their Participant Employee Account among fourteen investment options, including a Company Stock Investment Option.  In the case of the Company Stock Investment Option, the Deferred Compensation Plan provides the opportunity for increased pre-tax shareholding.

401(k) Savings Plan
401(k) Savings Plans.  The Company hasWe have a contributory 401(k) savings plan (the “401(k) Plan”) covering substantially all qualifying employees. Under the 401(k) Plan, participants may contribute up to 25% of their qualifying earnings, subject to certain restrictions.  The CompanyWe currently matchesmatch 50% of each participant’s contributions, limited up to 6% of each participant’s compensation under the 401(k) Plan. The CompanyWe may make discretionary bi-weekly matching contributions during the year.

Frozen Defined Benefit Plan
We sponsor a defined benefit plan, which covers substantially all employees who had met eligibility requirements and were enrolled prior to June 30, 1998 (the “Stage Plan”).  The Stage Plan was frozen effective June 30, 1998.  Of our Named Executive Officers, only Messrs. Cruse and Lucas are participants in the Stage Plan.  Please see the 2009 Pension Benefits Table on page 42 of this Proxy Statement for additional information concerning the Stage Plan.
Continuation of Medical Coverage. ACoverage
Upon the recommendation of the Compensation Committee and with the approval of the Board, a member of the Company’sour management who is 56 years old or older and has served at the level of Executive Vice President or higher will be allowed to continue medical coverage for himself or herself and his or her eligible dependants in the Company’sour regular medical plan until he or she reaches the age of eligibility for Medicare Coverage (currently 65) provided that (i) he or she must have six or more years continuous service at the Company, (ii) he or she must continue to be available to the Company, (iii)us, (ii) he or she must pay the regular employee rate in effect for such coverage at the time, and (iv)(iii) this medical coverage must comply with applicable IRS rules and ERISA guidelines.

34


PotentialPotential Payments Upon Termination or Change In Control

In General

The tables below reflect the amount of compensation to be paid to each of our Named Executive Officers, other than Mr. Cruse, in the event of termination of that executive’s employment under different circumstances. Since he retired on March 28, 2008,1, 2010, information with respect to Mr. McCreeryCruse is not provided.  provided in the tables. However, information concerning the retirement of Mr. Cruse is found under “Transactions with Related Persons” on page 15 and “Significant 2010 Events Related to the Employment of our Named Executive Officers” on page 30 of this Proxy Statement.
Generally, under the post-termination arrangements described below, other than pursuant to a termination without Good Cause or for Good Reason, as defined on page 43, 52, or pursuant to a Change in Control, as defined on page 4352, a Named Executive Officer who terminates his or her employment, with the Company, or whose employment with the Company is terminated, is entitled to receive solely those amounts earned by the Named Executive Officer through the date of termination.

The amount of compensation payable to each Named Executive Officer upon (i) termination without Good Cause or for Good Reason, (ii) termination without Good Cause or for Good Reason after a Change in Control, (iii) termination by the Company for Good Cause or by the executive without Good Reason, (iv) retirement, (v) death or (vi) disability, is shown below. The amounts shown assume that the termination was effective as of February 2, 2008,January 30, 2010, and thus include amounts earned through that date and are estimates of the amounts whichthat would be paid out to the executives upon their termination. The dollar value of stock-based compensation is calculated using the closing share price of our common stock on Friday, February 1, 2008,January 29, 2010, the last trading day prior to the end of our 2007 fiscal year,Fiscal 2009, which was $12.75.$12.92. The actual amounts to be paid out can only be determined at the time of the Named Executive Officer’s separation from the Company.
 
Payments Made Upon Termination

Depending upon the manner in which a Named Executive Officer’s employment terminates, he or she may be entitled to receive the following payments and benefits:

·any base salary and fringe benefits earned and unpaid through the date of termination;

·severance pay equal to a multiple of the executive’s base salary plus the executive’s annual bonus target amount;

·any incentive (performance) bonus for the fiscal year in which the termination occurs pro-rated through the date of termination provided the Board determines, in good faith, that the executive would have been entitled to receivedreceive a performance bonus for the fiscal year in which the termination occurred;

·continuation of medical, dental, life insurance or disability insurance (“Fringe Benefits”) under which the executive is participating for a specified period;

·payment for outplacement services up to a specified maximum amount;

·  ·gross upgross-up payments for excise taxes, if any;

·payment for financial/estate planning (“Financial Planning”) up to a specified maximum amount;

·amounts accrued and vested through the 401(k) Plan and the Deferred Compensation Plan; and

·vesting of outstanding stock options, SARs, restricted stock and performance shares.

44

The Named Executive Officers will not receive any compensation for any unused vacation days and upon termination of employment for any reason, any unused vacation days will be forfeited.

35


Payments Made Upon Termination Without Good Cause or For Good Reason

The following table shows the amounts payable to each of our currently employed Named Executive Officers assuming that he or she waswe terminated by the Companyhim without Good Cause or that he or she terminated his or her employment agreement for Good Reason on February 2, 2008.January 30, 2010.

NameSeveranceIncentive Bonus ($)Fringe Benefits ($) (1)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)Pension and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
         
Mr. Hall$2.0 millionAmount earned and prorated through date of termination$27,639Provided for up to 1 year with $15,000 maximumNoneNone(2)All unvested Stock Options, SARs and Performance Shares are forfeited
         
Mr. Record$1.1 millionAmount earned and prorated through date of termination$18,426Provided for up to 1 year with $15,000 maximumNoneNone(2)All unvested Stock Options, SARs and Performance Shares are forfeited
         
Mr. Maloney$0.7 millionAmount earned and prorated through date of termination$16,205NoneNoneNone(2)All unvested Stock Options, SARs and Performance Shares are forfeited
         
Mr. Lucas$0.5 millionAmount earned and prorated through date of termination$16,205Provided for up to 1 year with $15,000 maximumNoneNone(2)All unvested Stock Options, SARs and Performance Shares are forfeited
________________________
Name(1)SeveranceThe amount shown reflects the estimated premiums to be paid by the Company on behalf of the Named Executive Officer for medical and dental insurance coverage.
(2)Incentive Bonus ($)FringePlease see the 2009 Pension Benefits ($)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)401(k)Table and the 2009 Nonqualified Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
Mr. Scarborough$4.0 millionAmount earned and prorated through date of terminationNoneProvidedTable for up to 2 years with $15,000 maximumNoneNoneNoneAll unvested Stock Options, SARs and Performance Shares are forfeited
Mr. Hall$1.6 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumNoneNoneNoneAll unvested Stock Options, SARs and Performance Shares are forfeited
Mr. Record$1.1 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumNoneNoneNoneAll unvested Stock Options, SARs and Performance Shares are forfeited
Mr. Abramczyk$0.7 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumNoneNoneNoneAll unvested Stock Options, SARs and Performance Shares are forfeited
Ms. Murray$0.7 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumNoneNoneNoneAll unvested Stock Options, SARs and Performance Shares are forfeited
these amounts.

3645

 
Payments Made Upon Termination Without Good Cause or For Good Reason After a Change In Control

The following table shows the amounts payable to each of our currently employed Named Executive Officers assuming that he or she waswe terminated by the Companyhim without Good Cause or that he or she terminated his or her employment agreement for Good Reason on February 2, 2008January 30, 2010 as a result of a Change In Control.

Payments whichthat a Named Executive Officer would be entitled to receive under thea Change in Control are not considered by the Compensation Committee when making annual compensation decisions for the Named Executive Officers and do not factor into decisions made by the Company regarding other compensation elements.  Rather, these provisions in the employment agreements are intended to help provide the Companyus with continuity of management and continued focus on the business by senior management in the event of a Change In ControlControl.
NameSeveranceIncentive Bonus ($)Fringe Benefits ($) (1)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)Pension and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
         
Mr. Hall$4.0 millionAmount earned and prorated through date of termination$55,277Provided for up to 2 years with $15,000 annual maximumGross up payments made to reimburse Executive's excise related taxesProvided for up to 3 years with $10,000 annual maximum(2)Unvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
         
Mr. Record$2.3 millionAmount earned and prorated through date of termination$55,277Provided for up to 1 year with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for 3 years with $7,500 annual maximum(2)Unvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
     ��   
Mr. Maloney$1.5 millionAmount earned and prorated through date of termination$16,205NoneGross up payments made to reimburse Executive's excise related taxesNone(2)Unvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
         
Mr. Lucas$1.0 millionAmount earned and prorated through date of termination$16,205Provided for up to 1 year with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for 1 year with $5,000 annual maximum(2)Unvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
_________________________
(1)The amount shown reflects the estimated premiums to be paid by the Company on behalf of the Named Executive Officer for medical and dental insurance coverage.
(2)Please see the 2009 Pension Benefits Table and the 2009 Nonqualified Deferred Compensation Table for these amounts.
46

Payments Made Upon Termination by the Company.Company for Good Cause or by the Executive without Good Reason

The following table shows the amounts payable to each of our currently employed Named Executive Officers assuming that we terminated him for Good Cause or that he terminated his employment without Good Reason on January 30, 2010.
NameSeveranceIncentive Bonus ($)Fringe Benefits ($)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)401(k)Pension and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
Mr. Scarborough$6.0 millionAmount earned and prorated through date of terminationNoneProvided for up to 2 years with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for up to 3 years with $10,000 annual maximumNoneUnvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
Mr. Hall$3.3 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for up to 3 years with $10,000 annual maximumNoneUnvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
Mr. Record$2.3 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for 3 years with $7,500 annual maximumNoneUnvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
Mr. Abramczyk$1.4 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for 1 year with $5,000 annual maximumNoneUnvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control
Ms. Murray$1.4 millionAmount earned and prorated through date of terminationNoneProvided for up to 1 year with $15,000 maximumGross up payments made to reimburse Executive's excise related taxesProvided for 1 year with $5,000 annual maximumNoneUnvested Stock Options and SARs automatically vest; all Performance Shares are vested at target level and are payable to the Executive within 30 days of the effective date of the Change in Control

Payments Made Upon Termination by the Company for Good Cause or by the Executive without Good Reason

The following table shows the amounts payable to each of our Named Executive Officers assuming that he or she was terminated by the Company for Good Cause or that he or she terminated his or her employment without Good Reason on February 2, 2008.

NameSeveranceIncentive Bonus ($)Fringe Benefits ($)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)401(k) and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
Mr. ScarboroughNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNoneAll unvested Stock Options, SARs and Performance Shares are forfeited
         
Mr. HallNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)All unvested Stock Options, SARs and Performance Shares are forfeited
         
Mr. RecordNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)All unvested Stock Options, SARs and Performance Shares are forfeited
         
Mr. AbramczykMaloneyNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)All unvested Stock Options, SARs and Performance Shares are forfeited
         
Ms. MurrayMr. LucasNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)All unvested Stock Options, SARs and Performance Shares are forfeited
__________________________
(1)Please see the 2009 Pension Benefits Table and the 2009 Nonqualified Deferred Compensation Table for these amounts.

3847


Payments Made Upon Retirement

The following table shows the amounts payable to each of our currently employed Named Executive Officers assuming that he or she retired as of February 2, 2008.January 30, 2010.

NameSeveranceIncentive Bonus ($)Fringe Benefits ($)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)401(k)Pension and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
Mr. ScarboroughNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNoneUnvested Stock Options become fully vested; SARs fully vest and are exercisable within 12 months from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. HallNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. RecordNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. AbramczykMaloneyNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Ms. MurrayMr. LucasNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive

_________________________
(1)Please see the 2009 Pension Benefits Table and the 2009 Nonqualified Deferred Compensation Table for these amounts.
3948


Payments Made Upon Death

The following table shows the amounts payable to each of our currently employed Named Executive Officers assuming that his or her employment with the Company was terminated as a result of death as of February 2, 2008.January 30, 2010.

NameSeveranceIncentive Bonus ($)Fringe Benefits ($)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)401(k)Pension and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
Mr. ScarboroughNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNoneUnvested Stock Options become fully vested; SARs fully vest and are exercisable within 12 months from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. HallNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. RecordNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. AbramczykMaloneyNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Ms. MurrayMr. LucasNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
_________________________
(1)Please see the 2009 Pension Benefits Table and the 2009 Nonqualified Deferred Compensation Table for these amounts.

4049


Payments Made Upon Disability

The following table shows the amounts payable to each of our currently employed Named Executive Officers assuming that his or her employment with the Company was terminated as a result of disability as of February 2, 2008.January 30, 2010.

NameSeveranceIncentive Bonus ($)Fringe Benefits ($)Max Outplacement ($)Gross-Up ($)Max Financial Planning ($)401(k)Pension and Deferred Compensation ($)Stock Options, SARs, Restricted Stock and Performance Shares ($)
Mr. ScarboroughNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNoneUnvested Stock Options become fully vested; SARs fully vest and are exercisable within 12 months from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. HallNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. RecordNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Mr. AbramczykMaloneyNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive
         
Ms. MurrayMr. LucasNoneAmount earned and prorated through date of terminationNoneNoneNoneNoneNone(1)Unvested Stock Options become fully vested;and SARs fully vest and are exercisable within 12 monthsone year from termination date; all Performance Shares are vested at target level and are payable to the Executive

_________________________
41

(1)Please see the 2009 Pension Benefits Table and the 2009 Nonqualified Deferred Compensation Table for these amounts.
Payments
 
Timing of Payments.  The payments reflected in the foregoing tables will be paid as follows:

·Severance payment will be made to the executive in a lump sum within thirty days of the date of termination;

·Incentive bonus payments will be made to the executive in a lump sum on or before April 1 following the end of the fiscal year in which the termination occurred;

50

·Fringe Benefits will be provided in accordance with the Company’sour standard policies and practices;

·Outplacement payments will be made directly to the entity providing outplacement services within thirty days of receipt of an invoice or statement from the entity providing the outplacement services;

·  Any Gross-Up payments will be paid to the Executive within fifteen business days of the receipt of an accounting firm’s determination as to the amount;

·Financial Planning reimbursements will be made in accordance with the Company’sour or itsour successor’s policies and procedures; and

·  ·401(k)Pension and Deferred Compensation payments will be made in accordance with the provisions of the respective plan.

Termination
Termination.In General.  The Employment Agreements of our Named Executive Officers provide that if the Executive is terminated by the Companyus for Good Cause (as defined below), the Executive will be entitled to receive any Base Salary earned and unpaid, and certain fringe benefits accrued and unpaid, through the date of termination, and the Executive will automatically forfeit any unvested stock options, warrants or similar rights in the Company as of the date of termination.

If the Executive is terminated by the Companyus without Good Cause or terminates his employment with the Company for Good Reason (as defined below), the Executive will be entitled to receive:  (i) any Base Salary earned and unpaid, and certain fringe benefits accrued and unpaid, through the date of termination, (ii) an amount equal to two times in the case of Mr. Scarborough,Hall, one and one-half times in the case of Mr. Hall and Mr. Record, and one timestime in the case of Mr. AbramczykMessrs. Maloney and Ms. MurrayLucas the aggregate of the Base Salary plus the Incentive Compensation at the Target Rate (as defined below) in effect as of the date of termination, (iii) the Incentive Compensation for the fiscal year in which the termination occurs pro-rated through the date of termination, (iv) continuation of certain fringe benefits to which the Executive is participating as of the dated ate of termination for a period of 24 months in the case of Mr. Scarborough, 18 months in the case of Mr. Hall  and 12 months in the case of Mr.Messrs. Record, Mr. AbramczykMaloney and Ms. MurrayLucas from the date of termination, and (v) payment of outplacement services for a period of 24 months in the case of Mr. ScarboroughHall and 12 months in the case of Mr. Hall, Mr.Messrs. Record, Mr. AbramczykMaloney and Ms. MurrayLucas from the date of termination with payments not to exceed $15,000 for any 12 month period, and the Executive will automatically forfeit any unvested stock options, warrants or similar rights in the Company as of the date of termination.

If the Executive terminates his employment with the Company without Good Reason, the Executive will be entitled to receive any Base Salary earned and unpaid, and certain fringe benefits accrued and unpaid, through the date of termination, and the Executive will automatically forfeit any unvested stock options, warrants or similar rights in the Company as of the date of termination.

Change in Control-Messrs. Scarborough, Hall and Record.  If a Change in Control (as defined below) occurs, and during the period beginning 3 months before and ending 24 months after the Change in Control, the Companywe or itsour successor terminates thisthe Employment Agreement without Good Cause or the Executive terminates his employment with the Companyus or itsour successor with Good Reason, the Executive will be entitled to receive:  (i) any Base Salary earned and unpaid, and certain fringe benefits accrued and unpaid, through the date of the Change in Control or termination, (ii) an amount equal to three times the aggregate of the Base Salary plus the Incentive Compensation at the Target Rate in effect as of the date of the Change in Control or termination, (iii) the Incentive Compensation for the fiscal year in which the Change in Control or termination occurs pro-rated through the date of the Change in Control or termination, (iv) continuation of certain fringe benefits to which the Executive is participating as of the date of Change in Control or termination for a period of 36 months from the date of the Change in Control or termination, (v) payment of outplacement services for a period of 24 months in the case of Mr. Scarborough and 12 months in the case of Mr. Hall and Mr. Record from the date of the Change in Control or termination with payments not to exceed $15,000, for any 12 month period, and (vi) continuation of the financial planning allowance for a period of 36 months from the date of the Change in Control or termination, with payments not to exceed $10,000 for any 12 month period in the case of Mr. Hall and $7,500 in the case of Mr. Record, and all the Executive’s stock options, warrants or similar rights in the Company will immediately become fully and completely vested and exercisable as of the date of the Change in Control or termination and the Companywe or itsour successor shall be obligated to compensate the Executive
51

for any options or rights the Executive does not exercise within 60 days of the date of the Change in Control or termination at the price and in the manner described in the Employment Agreement.

42


Change in Control-Mr. AbramczykControl-Messrs. Maloney and Ms. Murray.Lucas.  If a Change in Control occurs and the Executive is not employed with the Companyus or itsour successor thereafter, the Executive will be entitled to receive: (i) any Base Salary earned and unpaid, and certain fringe benefits accrued and unpaid, through the date of the Change in Control or termination; (ii) an amount equal to two times the aggregate of the Base Salary plus the Incentive Compensation at the Target Rate in effect as of the date of the Change in Control or termination; (iii) the Incentive Compensation for the fiscal year in which the Change in Control or termination occurs pro-rated through the date of the Change in Control or termination; (iv)  continuation of certain fringe benefits to which the Executive is participating as of the date of Change in Control or termination for a period of 12 months from the date of the Change in Control or termination; (v) payment of outplacement services, not to exceed $15,000, for a period of 12 months from the date of the Change in Control or termination; and (vi) continuation of the financial planning allowance for a period of 12 months from the date of the Change in Control or termination, and all stock options, warrants or similar rights of the Executive in the Company will immediately become fully and completely vested and exercisable as of the date of the Change in Control or termination and the Companywe or itsour successor shall be obligated to compensate the Executive for any options or rights the Executive does not exercise within 60 days of the date of the Change in Control or termination at the price and in the manner described in the Employment Agreement.

Gross-Up Payments.  If any payment to the Named Executive Officer due to termination or changea Change in controlControl subjects the Executive to any excise tax, the Companywe will pay to the executiveExecutive a gross-up payment to compensate the Executive for the amount of the excise tax.

Defined Terms.  Definitions for some of the terms used in this discussion in the order they are first used are as follows:

“Good Cause” means the Executive’s (i) conviction of, or plea of nolo contendere (no contest) or guilty to, any criminal violation involving dishonesty, fraud or moral turpitude; (ii) gross negligence; (iii) willful and serious misconduct; (iv) breach of trust or fiduciary duty in the performance of his or her duties or responsibilities; (v) willful failure to comply with reasonable directives and policies of the Board; or (vi) breach of any term or provision of his or her Employment Agreement.

“Good Reason”  shall exist if, without the Executive’s express written consent, the Company:we: (i) materially reducesreduce or decreasesdecrease the Executive’s Base Salary from the level in effect on the date of the Employment Agreement; (ii) failsfail to include the Executive in any incentive compensation plans, bonus plans, or other plans and benefits provided by the Companyus to other executive level executive;executives; (iii) materially reduces, decreasesreduce, decrease or diminishesdiminish the nature, status or duties and responsibilities of the Executive’s position from those in effect on the date of the Employment Agreement, and the reduction, decrease or diminution is not reasonably related to or the result of an adverse change in the Executive’s performance of assigned duties and responsibilities or the hiring by Companyus of an executive senior to the Executive; or (iv) requiresrequire the Executive to regularly perform the duties and responsibilities of his or her position at a location whichthat is more than fifty (50) miles from the location of the Executive’s principal place of employment.  Notwithstanding the above, Good Reason does not include the death, disability or voluntary retirement of the Executive or any other voluntary action taken by or agreed to by the Executive related to the Executive’s position or his or her employment with the Companyus or itsour subsidiaries.

“Change in Control” shall be deemed to have occurred as ofoccurred:
(a)  on such date within the 12-month period following the date (i)that any “person”one person, or “group” (as such terms are used in Section 13(b) of the Securities Exchange Act of 1934,more than one person acting as amended (the “Exchange Act”)) is or becomes the “beneficial owner”a group (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities§1.409A 3(i)(5)(v)(B) of the Company representingTreasury Regulations), acquires ownership of stock that represents twenty-five percent (25%) or more of the combined voting power of the Company’s then outstanding securities and within(the “Trigger Date”), that a majority of the individuals who, as of the Trigger Date, constitute the Board (the “Incumbent Board”) are replaced by new members whose appointment or election is not endorsed by a majority of the members of the Incumbent Board before the date of such appointment or election;
(b)  as of the date that any one (1) year after that “person” or “group” becomes the beneficial owner of twenty-five percent (25%)person, or more than one person acting as a group (as defined in §1.409A-3(i)(5)(v)(B) of the Treasury Regulations), acquires ownership of stock that, together with stock held by such person or group, constitutes more than 50% of either (1) the then outstanding shares of common stock of the Company or (2) the combined voting power of the Company (the “Trigger Date”), the membersthen
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outstanding voting securities of the Company entitled to vote generally in which the Companyelection of directors; provided, however, if any one person or more than one person acting as a group, is not the surviving or continuing corporation, or pursuantconsidered to which sharesown more than fifty percent (50%) of the Company’s commontotal fair market value or total voting power of the stock would be converted into cash, securities or other property, other than a merger of the Company, the acquisition of additional stock by the same person or persons shall not be considered to cause a Change in whichControl; or
(c)  the holdersdate any one person, or more than one person acting as a group (as defined in §1.409A-3(i)(5)(v)(B) of the Company’s common stock immediately prior toTreasury Regulations), acquires (or has acquired during the merger have (directly or indirectly) at least a fifty one percent (51%) ownership interest in12-month period ending on the outstanding common stockdate of the surviving corporation immediately after the merger,most recent acquisition by such person or (iii) any sale, lease, exchange or other transfer (in one transaction or a series of related transactions) ofpersons) all, or substantially all, of the assets of the Company, except for any sale, lease exchange or transfer resulting from any action taken by any creditor of the Company in enforcing its rights or remedies against any assets of the Company in which such creditor holds a security interest.  Provided further, a transfer of assets by the Company shall not be treated as a Change in Control if the assets are transferred to:

(i)               A shareholder of the Company (immediately before the asset transfer) in exchange for or with respect to its stock;
(ii)             An entity, 50% or more of the total value or voting power of which is owned, directly or indirectly, by the Company;
(iii)            A person, or more than one person acting as a group, that owns, directly or indirectly, 50% or more of the total value or voting power of all the outstanding stock of the Company; or
(iv)            An entity, at least 50% of the total value or voting power of which is owned, directly or indirectly, by a person described in paragraph (iii) herein.
For purposes of subsection (c) and except as otherwise provided in paragraph (i), a person’s status is determined immediately after the transfer of the assets.
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“Incentive Compensation” means compensation based upon the Company’sour operating results for a fiscal year.

“Target Rate” means the amount of Incentive Compensation calculated as a percentage of the Base Salary in effect during a fiscal year, which percentage is determined and may be adjusted by theour Board based the Company’son our operating results for a fiscal year.


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2009 DIRECTOR COMPENSATION TABLE

The following table provides information concerning the compensation of our non employeeIndependent Directors for their service as Directors to the Company during our 2007 fiscal year.Fiscal 2009.  Cheryl Nido Turpin was not a Director in Fiscal 2009

Name Fees Earned or Paid in Cash ($) (2)  Stock Awards ($) (3)  Option Awards ($) (4)  Non-Equity Incentive Plan Compensation ($)  Change in Pension Value and Nonqualified Deferred Compensation Earnings ($) (5)  All Other Compensation ($)  Total ($)  Fees Earned or Paid in Cash ($) (1) 
Stock Awards
($) (2)
 
Option Awards
($) (3)
 
Non-Equity
Incentive Plan
Compensation
($)
 
Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings ($) (4)
 
All Other
Compensation 
($)
 Total  ($)
                                   
Alan J. Barocas  48,000   38,316   -   -   -   -   86,316   55,500  108,575  -  -  -  -  164,075
                            
Scott J. Davido (1)  17,750   38,135   16,786   -   (2,837)  -   69,834 
                                          
Michael L. Glazer  46,000   61,937   16,786   -   -   -   124,723   63,500  108,575  -  -  -  -  172,075
                                           
John T. Mentzer  57,000   61,937   16,786   -   (23,440)  -   112,283   63,500  108,575  -  -  17,936  -  190,011
                                          
Margaret T. Monaco  42,000   61,937   61,847   -   -   -   165,784 
                            
William J. Montgoris  113,500   61,937   61,847   -   -   -   237,284   119,500  108,575  -  -  -  -  228,075
                                          
Sharon B. Mosse  12,000   61,937   67,134   -   (12,847)  -   128,224   39,167  108,575  -  -  52,795  -  200,537
                                          
David Y. Schwartz (1)  8,500   -   9,799   -   25,197   -   43,496 
James R. Scarborough  -  -  -  -  -     350,000 (5)  350,000
              
David Y. Schwartz  15,500  108,575  -  -  73,356  -  197,431


(1)Mr. Davido did not stand for reelection on June 7, 2007.  Mr. Schwartz joined the Board on July 5, 2007.

(2)ThisThe amounts shown in this column reportsreflect the amount of cash compensation earned for 20072009 for Board and committee service.  Directors may elect to receive the Annual Retainer, the Lead Independent Director Retainer, the Committee Chairman Fee and such other compensation as the Board may deem appropriate, as the case may be, either (a) in restricted stock, deferred stock units (“DSU”), cash, or a combination of restricted stock, deferred stock units and cash at the time that such compensation is earned, or (b) in cash or restricted stock at a later date.  See “Compensation of Directors” below.

(2)The amounts shown in this column reflect the dollar amounts of the aggregate grant date fair value of stock awards granted in 2009 for the named Directors in accordance with SEC rules.
(3)The amounts shown reflect the dollar amount recognized for financial statement reporting purposes for the named DirectorNo stock options were awarded to Directors in accordance with SFAS 123 (R) and include amounts from awards granted in and prior to fiscal 2007. As of February 2, 2008, each Director had the following number of stock awards outstanding: Mr. Barocas (7,327), Mr. Glazer (10,624), Mr. Mentzer (10,624), Ms. Monaco (10,624), Mr. Montgoris (10,624) and Ms. Mosse (10,624).2009.

(4)The amounts shown reflect the dollar amount recognized for financial statement reporting purposes for the named Director in accordance with SFAS 123 (R) and include amounts from awards granted in and prior to fiscal 2007.  As of February 2, 2008, each Director had the following number of options outstanding:  Mr. Glazer (16,875), Mr. Mentzer (61,873), Ms. Monaco (50,625), Mr. Montgoris (50,625), Ms. Mosse (50,625) and Mr. Schwartz (10,258).

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(5)The amounts shown reflect deferred compensation as well as the increase (decrease) in value related to the DSU’sDSUs from dividends and changes in market price of the Company’sour common stock.
 
(5)Reflects the amount of consulting fees we paid Mr. Scarborough for services rendered to us under the terms of   his Consulting Agreement.  So long as the Consulting Agreement is in effect, he will not be entitled to receive any compensation he would otherwise receive or be entitled as a non-employee Director.
Compensation of Directors

The compensation of our Independent Directors is set by the Board at the recommendation of the Corporate Governance and Nominating Committee (the “CGNC”). In developing its recommendations, the CGNC is guided by the following objectives: compensation should fairly pay Independent Directors for work required in a company our size and compensation should align the Independent Directors’ interests with the long-term interest of our shareholders. Hay Group prepares competitive compensation analyses regarding both the Peer Group and the broader market for similarly situated companies and advises the CGNC on the level and design of compensation programs for the Independent Directors.  The Chairman of the CGNC works directly with Hay Group to determine the scope of the work needed to assist the CGNC in its decisio n making processes.
Directors who are our full-time employees of the Company receive no additional compensation for serving on the Board.  Directors who are not our full-time employees of the Company receive the following compensation:

Annual Retainer.  Directors receive a $40,000 Annual Retainer, which is earned and paid pro rata over their term at the beginning of each month. The Annual Retainer is intended to compensate the Director for
54

attendance at regularly scheduled quarterly Board meetings, as well as consultation and participation in teleconference meetings held for periodic Board updates.

Lead Independent Director Retainer.  In addition to the Annual Retainer, the Lead Independent Director receives a $70,000 Lead Independent Director Retainer, which is earned and paid pro rata over his or her term at the beginning of each month.  The Lead Independent Director Retainer is intended to compensate the Lead Independent Director for the additional duties set forth in the Governance Guidelines.

Special Board Meeting Fee.  Directors receive a Special Board Meeting Fee of $1,500 per meeting for their preparation and attendance at special meetings of the Board (may be by teleconference) called for the purpose of specific actions by the Board (consents, resolutions, etc.) and held at times other than in conjunction with regular quarterly meetings of the Board.  No additional meeting feef ee is to be paid for attendance at regular quarterly board meetings.

Committee Meeting Fees.  Directors receive (a) a Regular Committee Meeting Fee of $1,000 per meeting for their preparation and attendance at regular quarterly meetings of the Committees on which they serve, and (b) a Special Committee Meeting Fee of $1,000 per meeting for (i) their preparation and attendance at Committee meetings (may be by teleconference) called for the purpose of specific actions by their Committees (consents, resolutions, etc.) and held at times other than in conjunction with regular quarterly meetings of their Committees, and (ii) their preparation and attendance at “ad hoc” Board Committee assignments held at times other than in conjunction with regular quarterly meetings of their Committees or the Board.

Committee Chairman Fees.  The Chairman of the Audit Committee receives a Committee Chairman Fee of $15,000 per year and the Chairmen of the Compensation and Corporate Governance and Nominating Committees receive a Committee Chairman Fee of $10,000 per year.  The Committee Chairman Fee is earned and paid pro rata over the Chairman’s term at the beginning of each month.

Stock Options and Restricted Stock Grants                                                                           Grants:                                                                           

·  
Initial Grant.  Upon a Director’s initial election to the Board, the Director will be granted, at the Director’s election, either (a) stock options to purchase our common stock, or (b) restricted shares of the our common stock, in either case valued at $50,000 based on a Net Present Value (the “Initial Grant”).  The exercise price and the share price used in granting stock options and the share price used in granting restricted shares shall be equal to the closing price of our common stock on the date the Director is elected to the Board.  The Initial Grant will vest 25% per year over four years from the d ate of grant and if stock options are granted, they will expire if not exercised within seven years from the date of grant.
·  
Reelection Grant.  Upon a Director’s reelection to the Board, the Director will be granted restricted shares of our common stock valued at $100,000 based on a Net Present Value (the “Reelection Grant”).  The share price used in granting the restricted shares shall be equal to the closing price of our common stock on the date the Director is reelected to the Board.  The Reelection Grant will vest, on a cliff basis, one year from the date of grant.
·  
Forfeiture of Grants. A Director will forfeit any unvested Initial Grant and Reelection Grants if the Director ceases to be a Director at any time prior to their vesting date other than due to (i) the fact that the Director’s age prohibits the Director from serving as a Director, (ii) death, or (iii) disability (as determined by the Board), at which time the unvested Initial Grant and Reelection Grants will fully vest.
Initial Grant.  Upon a Director’s initial election to the Board, the Director will be granted, at the Director’s election, either (a) stock options to purchase the Company’s common stock, or (b) restricted shares of the Company’s common stock, in either case valued at $50,000 based on a Net Present Value (the “Initial Grant”).  The exercise price and the share price used in granting stock options and the share price used in granting restricted shares shall be equal to the closing price of the Company’s common stock on the date the Director is elected to the Board.  The Initial Grant will vest 25% per year over four years from the date of grant and if stock options are granted, they will expire if not exercised within seven years from the date of grant.

Reelection Grant.  Upon a Director’s reelection to the Board, the Director will be granted restricted shares of the Company’s common stock valued at $100,000 based on a Net Present Value (the “Reelection Grant”).  The share price used in granting the restricted shares shall be equal to the closing price of the Company’s common stock on the date the Director is reelected to the Board.  The Reelection Grant will vest, on a cliff basis, three years from the date of grant.

Forfeiture of Grants. A Director will forfeit any unvested Initial Grant and Reelection Grants if the Director ceases to be a Director at any time prior to their vesting date other than due to (i) the fact that the Director’s age prohibits the Director from serving as a Director, (ii) death, or (iii) disability (as determined by the Board), at which time the unvested Initial Grant and Reelection Grants will fully vest.

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Reimbursement of Expenses.  Directors shall be reimbursed for actual expenses they incur while attending, or otherwise participating in, Board meetings, Board Committee meetings and “ad hoc” committee assignments.

Election Concerning Receipt of Certain Compensation.  Under the Company’sour Amended and Restated 2003 Non-Employee Director Equity Compensation Plan (the “Plan”), a Director may elect to receive the Annual Retainer, the Lead Independent Director Retainer, theSpecial Board Meeting Fees, Committee Meeting Fees, Committee Chairman Fee and such other compensation as the Board may deem appropriate, as the case may be, either (a) in restricted stock, deferred stock units, cash, or a combination of restricted stock, deferred stock units and cash at the time that such compensationcompensatio n is earned, or (b) in cash or restricted stock at a later date.  Any issuance of restricted stock in lieu of cash will be made by the Companyus on such terms and conditions as the Board may establish.  In any event, in order to receive restricted stock, a Director must, at a minimum, (a) notify the Companyus of his or her current election to receive
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restricted stock by executing an applicable Election Form, and (b) execute a Shareholder Agreement by which the Director agrees not to sell any of the restricted stock until the Director leaves the Board.

Health Benefits.  The Company hasWe have made arrangements with itsour medical provider to offer medical and dental coverage to the Directors and their eligible family members. The cost to the Directors will be the same premiums the Company’sour active employees pay through their payroll deductions.
 


ITEM 2 – RATIFICATION OF THE SELECTION OF DELOITTE & TOUCHE LLP AS INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR 2008FISCAL 2010

 


In General

The Board has approved the Audit Committee’s selection of Deloitte & Touche LLP as the Company’sour independent registered public accounting firm for 2008.our 2010 fiscal year (“Fiscal 2010”).  This selection is being presented to the shareholders for their ratification.  Proxies solicited by the Board will, unless otherwise directed, be voted to ratify the selection by the Board of Deloitte & Touche LLP as the Company’sour independent registered public accounting firm for 2008.Fiscal 2010.  Deloitte & Touche LLP has been the Company’sour independent auditorsauditor since the Company’sour 2000 fiscal year.  The Board has been advised by Deloitte & Touche LLP that it is an independent registered public accounting firm with respect to the Company within the meaning of the Securities Exchange Act of 1934, as amended, and the rules andan d regulations promulgated under the Exchange Act.

A representative of Deloitte & Touche LLP is expected to be present at the Annual Meeting.  He or she will have the opportunity to make a statement, if he or she so desires, and will be available to respond to appropriate questions during the meeting.  For additional information regarding the Company’sour relationship with Deloitte & Touche LLP, please refer to the Audit Committee Report below.

PrincipalPrincipal Accountant Fees and Services

The CompanyAudit Committee selected, and we retained, Deloitte & Touche LLP, the member firms of Deloitte Touche Tohmatsu and their respective affiliates (collectively, the “Deloitte Entities”), as itsour independent registered public accounting firm to audit theour consolidated financial statements for 20072009 and 20062008 and to provide various advisory, auditing and consulting services in 20072009 and 2006.  The Company understands2008.  We understand the need for the Deloitte Entities to maintain objectivity and independence in their audit of the Company’sour financial statements and internal controls.  The Company doesWe do not use the Deloitte Entities for internal audit work and will only use the Deloitte Entities for non-audit work when the Audit CommitteeCommitte e concludes that the Deloitte Entities are the most appropriate provider of that service.  The Audit Committee annually evaluates whether the Company’sour use of the Deloitte Entities for non-audit services is compatible with the Deloitte Entities’ independence.  The aggregate fees billed by the Deloitte Entities in 20072009 and 20062008 for these various services were as follows:

Description of Professional ServiceAmount Billed
 20092008
Audit Fees are fees for (i) the audit of our annual financial statements, (ii) review of financial statements in our quarterly reports on Form 10-Qs, (iii) the audit of the effectiveness of our internal control over financial reporting, and (iv) for services that are provided by the independent registered public accounting firm in connection with statutory and regulatory filings.
 $898,380 $971,049
Audit-Related Fees are for professional services rendered in connection with the application of financial accounting and reporting standards, as well as acquisition related matters.
 - -
Tax Fees are fees for compliance, tax advice, and tax planning.
 - -
All Other Fees are fees for any service not included in the first three categories.  Indicates fees for services related to the audit of the financial statements of our Nonqualified Deferred Compensation Plan (Senior Executives) (the “Plan”), which are included in the Plan’s Annual Report on Form 11-K. All services were approved by the Audit Committee.
 $16,450 $17,000
4656

 
       
Description of Professional Service Amount Billed 
  2007  2006 
Audit Fees are fees for (i) the audit of the Company’s annual financial statements, (ii) review of financial statements in the Company’s quarterly reports on Form 10-Qs, (iii) the audit of the effectiveness of the Company's internal control over financial reporting, (iv) the attestation of Management's Report of Internal Control Over Financial Reporting (2006 only) and (v) for services that are provided by the independent registered public accounting firm in connection with statutory and regulatory filings.
 $1,060,239  $1,686,419 
Audit-Related Fees are for professional services rendered in connection with the application of financial accounting and reporting standards, as well as acquisition related matters.
  -   - 
Tax Fees are fees for compliance, tax advice, and tax planning.
  -   - 
All Other Fees are fees for any service not included in the first three categories.
  -   - 

Pre-Approval PoliciesPolicies

The Audit Committee has the direct responsibility to select, retain, terminate, determine compensation and oversee the work of the Company’sour independent registered public accounting firm.  Pre-approval by the Audit Committee is required for any engagement of the Company’sour independent registered public accounting firm and the Audit Committee has established the following pre-approval policies and procedures.  Annually, the Audit Committee pre-approves services to be provided by the Company’sour independent registered public accounting firm.  The Audit Committee also considers the engagement of the Company’sour independent registered public accounting firm to provide other services during the year.  Requests for approval are submitted to the Audit Committee by the Company’sour management.  Requests are required to include an adequate explanation of the services in sufficient detail for the Audit Committee to determine whether the request is consistent with the SEC’s rules on auditor independence.  In determining whether to approve the engagement of the Company’sour independent registered public accounting firm, the Audit Committee considers whether such service is consistent with the independence of the registered public accounting firm.  The Audit Committee also considers the amount of audit related fees in comparison to all other fees paid to the registered public accounting firm and reviews such comparison each year.

AuditAudit Committee Report

The Audit Committee reviewed and discussed the Company’s audited financial statements with management, which has primary responsibility for the financial statements, and with the Company’s independent registered public accounting firm, Deloitte & Touche LLP, which is responsible for expressing an opinion on whether the conformity ofconsolidated financial statements present fairly, in all material respects, the Company’s audited financial statementsposition, results of operations and the related cash flows in conformity with accounting principles generally accepted in the United States of America.America and whether the Company maintained, in all material respects, effective internal control over financial reporting based on criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

The Audit Committee met regularly with Deloitte & Touche LLP and the Company’s internal audit staff, with and without management present, to discuss the results of their audits, management’s assessment of the Company’s internal control over financial reporting, Deloitte & Touche LLP’s opinions regarding the Company’s internal control over financial reporting, and the overall quality of the Company’s financial reporting.  The Audit Committee also reviewed Management’s Report on Internal Control Over Financial Reporting contained the Company’s Annual Report on Form 10-K for the year ended February 2, 2008January 30, 2010 as filed with the SEC, as well as Deloitte & Touche LLP’sLLP ’s Report of Independent Registered Public Accounting Firm included in the same Annual Report on Form 10-K related to its audits of (i) the Company’s consolidated financial statements, and (ii) the effectiveness of internal control over financial reporting.

The Audit Committee discussed with Deloitte & Touche LLP the matters that are required to be discussed by Statement on Auditing Standards No. 114 (The Auditor's Communication With Those Charged With Governance), as adopted by the Public Company Accounting Oversight Board. The Audit Committee also discussed with internal audit and management any significant matters as a result of the internal audit work.

47


The Audit Committee has received from Deloitte & Touche LLP the written disclosures and the letter from Deloitte & Touche LLP required by Independence Standards Board Standard No. 1 (Independence Discussions with Audit Committees), as adopted byapplicable requirements of the Public Company Accounting Oversight Board regarding Deloitte & Touche LLP’s communications with the Audit Committee concerning independence, and has discussed with Deloitte & Touche LLP that firm’sits independence. The Audit Committee has concluded that Deloitte & Touche LLP did not provide any prohibited non-audit services to the Company and its affiliates, which is compatible with maintaining Deloitte & Touche LLP's independence.affiliates.

Based on the review and discussions referred to above, the Audit Committee recommended to the Board that the Company’s audited financial statements be included in the Company’s Annual Report on Form 10-K for 20072009 for filing with the SEC.  The Audit Committee also selected Deloitte & Touche LLP as the Company’s independent registered public accounting firm for 2008.2010.

This Audit Committee Report is provided by the following Directors, who constitute all of the members of the Audit Committee:

David Y. Schwartz (Chairman)
Alan J. Barocas
William J. Montgoris

57

Ratification of the Selection of Deloitte & Touche LLP as Independent Registered Public Accounting Firm For 2008Fiscal 2010

Deloitte & Touche LLP has been selected by the Audit Committee as the independent registered public accounting firm for the Company and its subsidiariessubsidiary for the fiscal year 2008.Fiscal 2010.  Consequently, the Board has approved the selection of Deloitte & Touche LLP as the Company’s independent registered public accounting firm for the fiscal year 2008.Fiscal 2010.

Your Board of Directors recommends a vote FOR the following proposal:

RESOLVED that the selection by the Audit Committee of the firm of Deloitte & Touche LLP, as independent registered public accounting firm for the Company for the fiscal year 2008,Fiscal 2010, is hereby ratified.



ITEM 3 - APPROVAL OF MATERIAL TERMS OF EXECUTIVE OFFICER PERFORMANCE GOALS
 


In General

United States tax laws generally do not allow publicly-held companies to obtain tax deductions for compensation of greater than $1 million paid in any year to the Chief Executive Officer and the four most highly paid executive officers other than the Chief Executive Officer unless (i) such payments are “performance-based” as defined in the tax laws, and (ii) the material terms of the performance goals have been approved by the shareholders every five years.  In accordance with Internal Revenue Service rules, the material terms which the shareholders approve constitute the framework within which the Compensation Committee (the “Committee”) may establish performance goals for performance-based awards.

In this proposal, to enable the Company to continue to receive tax deductions for performance-based executive compensation awarded until the 2013 Annual Meeting, the Board is requesting shareholder approval of the material terms of performance goals – the framework for the Committee’s specific actions and awards – for two specified forms of compensation to be awarded to executive officers of the Company during the next five years.  The two forms of executive compensation are:  (i) annual bonuses under the Company’s Senior Executive Incentive Bonus Plan (the “Bonus Plan”), and (ii) stock options, stock appreciation rights, restricted stock, restricted stock units, performance shares or units, or other stock based awards granted under the Company’s Amended and Restated 2001 Equity Incentive Plan (the “2001 Plan”) and, if approved by the shareholders, the Company’s  2008 Equity Incentive Plan (the “2008 Plan”).


Material Terms of the Executive Officer Performance Goals

In General.  The material terms of the performance goals which shareholders must approve in order to permit the Company to obtain tax deductions for performance-based compensation for the top five executive officers whose total annual compensation exceeds $1 million are as follows:  (i) the group of employees whose compensation would be subject to the performance goals, (ii) the business criteria on which each of the performance goals is based; and (iii) the maximum amounts payable to any executive officer under each performance goal.

Employees Eligible to Receive Compensation.  The group of employees whose compensation would be subject to the performance goals will be all of the Company’s executive officers, as defined in SEC rules.  Currently the Company has 12 executive officers.  These executive officers are listed annually in the Company’s Form 10-K filed with the SEC.  Although the tax laws only limit deductibility for compensation paid to the Chief Executive Officer and the four most highly paid executive officers other than the Chief Executive Officer, the performance goals will be applied to all executive officers in the event that one or more of them should become one of the four most highly paid executive officers other than the Chief Executive Officer during the five-year period covered by this proposal.

Business Criteria on Which Each of the Performance Goals is Based

Annual Incentive (Bonus) Compensation.  The business criteria upon which the performance goals for annual incentive (bonus) compensation under the Bonus Plan are currently based are Company Pre-Tax Earnings Relative to Target (75%) and Comparable Store Sales Relative to Performance Group (25%).  However, with respect to future Bonus Plans, the Committee has the right to base performance goals on (a) those business criteria, (b) the following business criteria: (i) Earnings Per Share, (ii) earnings before interest, taxes, depreciation and amortization (EBITDA), (iii) earnings before interest and taxes (EBIT), or (iv) Pre-Tax Income, or (c) a combination thereof.

Long-Term Incentive Compensation.  The business criteria upon which the performance goals for long-term performance (“LTI”) awards (stock options, stock appreciation rights, restricted stock, performance shares, or other stock based awards under the 2001 Plan and, if approved by the shareholders, the 2008 Plan) are currently based on the total shareholder return of the Company as compared with the total shareholder return of a designated group of apparel industry peers. The Committee will target an amount that brings the executive officers to approximately the 50th percentile of the market for total compensation (base salary and bonus and long-term incentives).  Company performance better than the target will result in higher compensation levels.  The Committee believes that long-term incentives should make up a significant portion of an executive officer’s total compensation.

While the business criteria upon which the performance goals for LTI are currently based is the total shareholder return of the Company as compared with the total shareholder return of a designated group of apparel industry peers, the Committee has the right to base LTI performance goals on (a) those business criteria, (b) the following business criteria: (i) Earnings Per Share,  (ii) earnings before interest, taxes, depreciation and amortization (EBITDA), (iii) earnings before interest and taxes (EBIT), (iv) Pre-Tax Earnings, or (v) Pre-Tax Income, or (c) a combination thereof.

All of the business criteria described above, whether related to annual incentive (bonus) compensation or to LTI compensation, would be subject to adjustments by the Committee to remove or add the effect of unusual events.

Maximum Amounts Payable to Any Executive Officer Under Performance Goals.  The aggregate maximum amount payable to any executive officer under the Bonus Plan during any one calendar year is $5,000,000.  No executive officer may be granted awards under the 2001 Plan or the 2008 Plan that comprise more than 500,000 shares, restricted stock units and performance units in any calendar year.

The Committee has established business criteria and maximum amounts that it considers to be appropriate in light of foreseeable contingencies and future business conditions.  If approved by the shareholders, this proposal would not limit the Company’s right to award or pay other forms of compensation (including, but not limited to, salary or other stock-based awards under the 2001 Plan and, if approved by the shareholders, the 2008 Plan) to the Company’s executive officers, regardless of whether or not the performance goals for annual bonuses and LTI performance awards are achieved in any future year, and whether or not payment of such other forms of compensation would be tax deductible.


Background:  Terms of Awards and Plans

The following sections describe both the general terms of the awards that will be subject to the performance goals and the material features of the plans under which the awards will be granted.

Annual Bonuses and Material Features of the Bonus Plan

Annual bonuses for executive officers and other key employees of the Company are determined and paid under a Bonus Plan established each year.  The Bonus Plan is administered by the Committee.  The Committee selects employees eligible to participate in the Bonus Plan.

In March of each year, the Committee evaluates the Company’s annual strategic plan to determine the business criteria that are appropriate to measure achievement of the Company’s objectives and to motivate our executives.  Based on discussions with our Chief Executive Officer, our President and Chief Operating Officer and our Chief Financial Officer, the Committee approves the business criteria to be included in the Bonus Plan for that year. An incentive matrix establishes threshold (minimum), target and maximum performance levels for each business criteria based on the level of perceived difficulty in achieving our financial plan.  The incentive matrix clearly outlines a minimum level of performance below which no bonus will be paid and the relationship between the business criteria that will generate payouts at or between the minimum and maximum performance levels.

Annual incentive compensation targets for each executive officer under the Bonus Plan are expressed as a percentage of each executive officer’s base salary with the target percentage increasing with job scope and complexity. Normal performance bonus amounts paid could range from 0% up to 200% of Base Salary based upon actual results, subject to certain adjustments specified by the Committee in writing, and will also be subject to the maximum annual limit indicated above.  Bonuses are paid as soon as practicable following these determinations, except that the Committee may require deferral of, or may permit a participant to elect to defer, all or part of his or her bonus.

The Committee can exercise discretion to reduce or increase the amount of any awards under the Bonus Plan. For additional information on the 2007 Senior Executive Incentive Bonus Plan and the formula used to calculate annual bonus amounts, please see “Committee Action in 2007 Concerning Named Executive Officer Compensation-Annual Incentive (Bonus) Compensation” beginning on page 21 of this Proxy Statement.

At its March meeting, the Committee also reviews the Company’s stated financial results for the recently completed fiscal year, certifies the calculation of proposed bonus amounts, and reports them to the full Board.

The Board of Directors may amend, suspend, or terminate the Bonus Plan for a given year, including amending the Bonus Plan in a way that might increase the Company’s costs.

The amounts paid to the Named Executive Officers for the 2006 Bonus Plan are disclosed under “Annual Incentive (Bonus) Compensation Paid in 2007 Under the 2006 Bonus Plan” on page 22 of this Proxy Statement.  Under the 2006 Bonus Plan, nine executive officers were paid an aggregate total of $2,115,333 in bonuses in 2007.  The Company did not achieve the Threshold Pre-Tax Earnings and Comparable Store Sales parameters described under “Establishment of 2007 Senior Executive Incentive Bonus Plan”on page23 of this Proxy Statement.   Therefore, our executive officers were not entitled to performance based bonuses under the 2007 Bonus Plan.  However, for the reasons given in “Committee Actions in 2008 Concerning Named Executive Officer Compensation” on page 26 of this Proxy Statement, twelve executive officers were paid an aggregate total of $594,940 in discretionary bonuses in 2008 (17.5% of Target %) for their performance during the 2007 fiscal year.  Of that amount, $432,890 was paid to the Named Executive Officers.  The amount of bonuses to be paid to Bonus Incentive Plan participants for the 2008 fiscal year, if this proposal is approved, cannot presently be determined.

For additional information concerning annual bonuses and material features of the Bonus Plan, please see “Annual Incentive (Bonus) Compensation” on page 17 of this Proxy Statement and “Establishment of 2007 Senior Executive Incentive Bonus Plan” on page 23 of this Proxy Statement.


Long-Term Performance Awards Under, and Material Features of, the Amended and Restated 2001 Equity Incentive Plan and the Proposed 2008 Equity Incentive Plan

The Committee considers long-term incentive compensation (“LTI”) critical to the alignment of executive compensation with the creation of shareholder value and LTI awards are designed to focus executives on the long-term success of the Company, as reflected in increases to the Company’s stock price, growth in its earnings per share and other elements.

At its March meeting, the Committee reviews the portfolio of long-term incentive vehicles, the targeted award size and the performance measures associated with any awards. The Committee also reviews recommendations provided by management and the Committee’s compensation consultant regarding LTI design. The Board of Director’s practice is to make annual grants of equity awards, including stock options, SARs, restricted stock and performance shares, upon recommendation of the Committee at that time.  The Committee believes that the use of multiple equity vehicles balances a focus on equity-driven growth with the retention and performance aspects of restricted stock.  The grant date is the same date that the Board approves the awards.  The equity award is priced at the closing price on the NYSE (the “Fair Market Value”) of our common stock on that date.  From time to time, the Board will consider making grants under other special circumstances, such as, recruiting new executive talent, upon the promotion of an executive and to retain key individuals.  Any and all other grants (other than the March grants) are effective as of the date of the triggering event (e.g., new hire or promotion date) and are priced at the Fair Market Value of our common stock on that date.

A copy of the 2001 Plan is attached as Appendix B to the Company’s 2004 Proxy Statement filed with the SEC on April 16, 2004 and is incorporated herein by reference.  A copy of the 2008 Plan is attached as Appendix A to this Proxy Statement. The 2001 Plan is and, if approved by the shareholders the 2008 Plan will be, administered by the Committee, which has the power to determine the appropriate business criteria for any awards, to select the key employees and non-employee Directors to be granted awards under the 2001 Plan and the 2008 Plan, to determine the size, type and terms of awards to be made to each individual selected, to modify the terms of any award that has been granted, to determine the time when awards will be granted, to establish performance objectives and to prescribe the form of the instruments embodying awards under the 2001 Plan and the 2008 Plan.  Key employees and non-employee Directors are eligible to receive awards under the 2001 Plan and will be eligible to receive awards under the 2008 Plan.  Awards under the 2001 Plan and the 2008 Plan include, but need not be limited to, stock options, stock appreciation rights, restricted stock, restricted stock units, performance shares or units, or other stock based awards.  Nothing contained in the 2001 Plan and the 2008 Plan prevents the Company from adopting or continuing in effect other or additional compensation arrangements.  The Committee’s determination and interpretations under the 2001 Plan and the 2008 Plan will be binding on all interested persons.  Awards generally are granted for no cash consideration, and are generally not-transferable except upon the death of a participant.

The exercise price per share of stock purchasable under any stock option and the grant price of a SAR will not be less than the Fair Market Value of our stock on the date of grant.  The Board may amend, alter, or discontinue the 2001 Plan or the 2008 Plan at any time, including amending it in ways that might increase the cost to the Company, provided that shareholder approval must be obtained for any amendment that would increase the number of shares available for awards or that would permit the granting of options, or other stock-based awards encompassing rights to purchase shares at prices below fair market value at the time of the award.

Subject to adjustment as described below, a limited number of shares of the Company’s common stock including treasury shares as of the first day of each calendar year (including any partial year) during which the 2001 Plan and, if approved by the shareholders the 2008 Plan, are in effect are available for granting awards in such year.

As of April 14, 2008, approximately 254,443 shares remain available for issuance under the 2001 Plan, of which approximately 208,383 will remain available for issuance after taking into consideration the reelection grants to be made to non employee Directors upon their reelection to the Board at the 2008 Annual Meeting, and performance shares to be earned assuming the Target Number.  Due to the limited number of shares available for awards under the 2001 Plan, shareholder approval of the 2008 Plan is being sought at the 2008 Annual Meeting as more fully described in Item 4 beginning on page 52 of this Proxy Statement.

Under either the 2001 Plan or the 2008 Plan, all shares available for granting as awards in any year that are not used will be available for use in subsequent years.  In the event of a stock split, stock dividend, or other change in corporate structure, the Committee will adjust the number and type of shares which may be made the subject of new awards or are then subject to outstanding awards and other award terms.  The Committee is also authorized, for similar purposes, to make adjustments in performance award criteria or in the terms and conditions of other awards in recognition of unusual or nonrecurring events affecting the Company or its financial statements or of changes in applicable laws, regulations, or accounting principles.


The awards that will be granted under the 2001 Plan and the 2008 Plan, if approved by the shareholders, following the 2008 Annual Meeting cannot presently be determined

For additional information concerning long-term incentive awards and material features of our long-term incentive compensation, please see “Long-Term Incentive Compensation” on page 18 of this Proxy Statement, “Long-Term Incentive Compensation Awards” on page 24 of this Proxy Statement, “Performance Shares Earned in 2007 Upon Completion of 2004 Performance Cycle” on page 25 of this Proxy Statement, the Grants of Plan-Based Awards Table on page 29 of this Proxy Statement, and the Outstanding Awards at Fiscal Year-End Table on page 31 of this Proxy Statement .

Conclusion

If the shareholders approve this proposal, the material terms of the executive officer performance goals described above will constitute the framework within which the Committee will establish specific performance goals for the forms of performance-based compensation to be paid and awarded to executive officers of the Company between the dates of the 2008 and 2013 Annual Meetings, and therefore preserve the Company’s ability to obtain tax deductions for such performance-based compensation.

Your Board of Directors recommends a vote FOR the following proposal:

RESOLVED, that the material terms of the executive officer performance goals are hereby approved.



ITEM 4 - APPROVAL OF 2008 EQUITY INCENTIVE PLAN



Our Board is asking the shareholders to vote to approve the 2008 Equity Incentive Plan (the “2008 Plan”), which will allow the Company to continue to provide stock-based compensation to its employees and non-employee Directors. The Board approved the 2008 Plan, subject to shareholder approval, on March 28, 2008.

A summary of the principal features of the 2008 Plan is provided below, but is qualified in its entirety by reference to the full text of the 2008 Plan, which is included as Appendix A to this Proxy Statement.

Reasons for Approving the 2008 Plan

The Board believes that stock-based compensation is an essential component of the Company’s compensation system. Consistent with our compensation philosophy, we believe stock-based compensation fosters and promotes the sustained progress, growth and profitability of the Company by:

·enabling us to recruit, motivate and retain the executive talent required to successfully manage and grow our business and to achieve our short and long-term business objectives;

·maximizing the long-term commitment of our executive officers to our success by providing compensation elements that align their interests and our shareholders in that the compensation elements are directly related to our stock performance and other financial metrics that the Compensation Committee (the “Committee”) believes influence the creation of long-term shareholder value; and

·rewarding our executive officers upon the achievement of short-term and long-term business objectives and enhanced shareholder value.

The Board believes that the approval of the 2008 Plan by our shareholders will allow the Company to achieve these objectives.

Our 2001 Equity Incentive Plan (the “2001 Plan”) was approved by the Company’s shareholders in August 2001 to reward, retain and attract key personnel and non-employee directors.  It was amended and restated in 2004 and approved by our shareholders at the 2004 Annual Meeting. The Board believes that the 2001 Plan has served its purpose. However, as of April 14, 2008, only approximately 254,443 shares remain available for issuance under the 2001 Plan, of which approximately 208,383 will remain available for issuance after taking into consideration the reelection grants to be made to our non-employee Directors upon their reelection to the Board at the 2008 Annual Meeting, and performance shares to be earned assuming the Target Number.  For additional information concerning the 2001 Plan, please see “Securities Authorized for Issuance Under Equity Compensation Plans” on page 54 of this Proxy Statement.
The Committee and the Board believe that that it is preferable to adopt the 2008 Plan rather than to amend and restate the 2001 Plan once again to both increase the number of shares available for issuance and to otherwise amend the 2001 Plan as may be needed.  If the 2008 Plan is approved by our shareholders, the 2001 Plan will remain in full force and effect until such time as the shares available for awards have been depleted.

Summary Description of the 2008 Plan

Administration.  The 2008 Plan will be administered by the Committee.  The Committee has all the powers vested in it by the terms of the 2008 Plan including the exclusive authority (except as may be delegated as permitted in the 2008 Plan) to select the key employees and non-employee directors to be granted awards under the 2008 Plan, to determine the type, size and terms of the award to be made to each individual selected, to modify the terms of any award that has been granted, to determine the time when awards will be granted, to establish performance objectives and performance measures under which awards may be granted, to make any adjustments necessary or desirable as a result of the granting of awards to eligible individuals located outside the United States and to prescribe the form of the instruments embodying awards made under the 2008 Plan.  The Committee is authorized to interpret the 2008 Plan and the awards granted under the 2008 Plan, to establish, amend and rescind any rules and regulations relating to the 2008 Plan, and to make any other determinations which it deems necessary or desirable for the administration of the 2008 Plan.

Eligible Participants.  As of April 14, 2008, the Company had 14,351 employees (twelve of whom are executive officers) and seven non-employee directors who were eligible to participate in the 2001 Plan and who will be eligible to participate in the 2008 Plan.  Consistent with the purposes of the 2008 Plan, the Committee will have exclusive power (except as may be delegated as permitted in the 2008 Plan) to select the key employees and non-employee directors of the Company, its subsidiaries and its affiliates who may participate in the 2008 Plan and be granted awards under the 2008 Plan.  Eligible individuals may be selected individually or by groups or categories, as determined by the Committee in its discretion.

Maximum Number of Shares that May be Issued.  There may be issued under the 2008 Plan (as Restricted Stock, pursuant to the exercise of Stock Options or Stock Appreciation Rights, or in payment of or pursuant to the exercise of such other awards as the Committee, in its discretion, may determine) an aggregate of not more than 1,000,000 shares of common stock (“Common Shares”), subject to adjustment in the event of any stock split, stock dividend or other event as described in Section 15 of the 2008 Plan.

The 1,000,000 Common Shares of common stock reserved for issuance under the 2008 Plan represent approximately 2.6% of our fully diluted common shares as of April 14, 2008 (which assumes the issuance of all shares pursuant to outstanding awards under the 2001 Plan and 254,443 shares remain available for issuance under the 2001 Plan, of which approximately 208,383 shares that will remain available for issuance under the 2001 Plan after the 2008 Annual Meeting).

Common Shares granted as Stock Options or Stock Appreciation Rights will be counted against the maximum number of Common Shares authorized for issuance under the 2008 Plan as one Common Share for each Common Share granted.  Common Shares granted as awards in any form other than Stock Options or Stock Appreciation Rights will be counted against the maximum number of Common Shares authorized for issuance under the 2008 Plan as 1.8 Common Shares for each Common Share granted.  Irrespective of the aggregate number of Common Shares authorized in the 2008 Plan, each participant in the 2008 Plan will be entitled to receive grants of awards with respect to no more than 500,000 Common Shares, Restricted Stock Units and Performance Units in any calendar year.  Common Shares issued pursuant to the 2008 Plan may be either authorized but unissued shares, treasury shares, reacquired shares, or any combination thereof.  If any Common Shares issued as Restricted Stock or otherwise subject to  forfeiture  are reacquired by the Company pursuant to such rights, or if any award is cancelled, terminates, lapses or expires unexercised, any Common Shares that would otherwise have been issuable pursuant thereto will again become available for issuance under new awards.  If there is any change in the outstanding Common Shares by reason of the events set forth in Section 15, the number of Common Shares which may be issued under the 2008 Plan shall be appropriately adjusted.  This is not an “evergreen” plan whereby additional Common Shares would be added to the 2008 Plan on an annual basis without shareholder approval.


Types of Awards.  Awards under the 2008 Plan may include, but need not be limited to, one or more of the following types, either alone or in any combination thereof:  (i) Stock Options, (ii) Stock Appreciation Rights, (iii) Restricted Stock, (iv) Restricted Stock Units, (v) Performance Shares or Units, or (vi) Other Stock-Based Awards Stock Options, all which are rights to acquire common shares of the Company having a par value of $.01 per share and stock of any other class into which those shares may thereafter be changed.

Amendment of Awards.  The terms of any outstanding award under the 2008 Plan may be amended from time to time by the Committee in its discretion in any manner that it deems appropriate (including, but not limited to, acceleration of the date of exercise of any award and/or payments thereunder); provided that no such amendment shall adversely affect in a material manner any right of a participant under the award without his written consent, unless the Committee determines in its discretion that there have occurred or are about to occur significant changes in the participant’s position, duties, or responsibilities, or significant changes in economic, legislative, regulator, tax, accounting or cost/benefit conditions which are determined by the Committee in its discretion to have or to be expected to have a substantial effect on the performance of the Company, or any subsidiary, affiliate, division or department thereof, on the 2008 Plan or on any award under the 2008 Plan.    Provided, further, except in connection with a corporate transaction involving the Company (including, without limitation, any stock dividend, stock split, extraordinary cash dividend, recapitalization, reorganization, merger, consolidation, split-up, spin-off, combination, or exchange of shares), the terms of outstanding awards may not be amended to reduce the exercise price of outstanding Stock Options or Stock Appreciation Rights or cancel outstanding Stock Options or Stock Appreciation Rights in exchange for cash, other awards or Stock Options or Stock Appreciation Rights with an exercise price that is less than the exercise price of the original Stock Options or Stock Appreciation Rights without shareholder approval.

Amendment or Suspension of 2008 Plan.  The 2008 Plan may be amended or suspended in whole or in part at any time from time to time by the Board, but no amendment will be effective unless and until the same is approved by shareholders of the Company where the failure to obtain such approval would adversely affect the compliance of the 2008 Plan with Rule 16b-3 under the Exchange Act and with other applicable law.

New Plan Benefits

No awards have been granted under the 2008 Plan, and none will granted unless and until the 2008 Plan is approved by the Company’s shareholders.  The awards that may be granted under the 2008 Plan, if approved by the shareholders, following the 2008 Annual Meeting are not determinable.

Effective Date of 2008 Plan

If the shareholders approve this proposal, the 2008 Plan will become effective as of June 5, 2008.

Registration of 2008 Plan Shares

The Company anticipates that if the 2008 Plan is approved by the shareholders, the shares that may be awarded under the 2008 Plan will be registered with the SEC as soon as practical following the Annual Meeting.

Your Board of Directors recommends a vote FOR the following proposal:

RESOLVED, that the 2008 Equity Incentive Plan is hereby approved.


SECURITIESSECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS


The following tables provide information as of February 2,January 30, 2010 concerning (i) our 2001 Plan and our 2008 and asPlan, under both of April 14, 2008 concerning (a) the Company's Amended and Restated 2001 Equity Incentive Plan (the "2001 Plan"), under which the Company'sour common stock is authorized for issuance to officers, Directors and other key employees in the form of restricted stock, upon the exercise of stock options and stock appreciation rights (SARS)(SARs) granted to them, and as the result of performance shares granted to them, and (b) the Company's(ii) our  Amended and Restated 2003 Non-Employee Director Compensation Plan (the "2003 Director Plan"), under which the Company'sour common stock is authorized for issuance to non-employee Directors in lieu of all or a portion of their cash compensation if they so elect.


AS OF FEBRUARY 2, 2008

Plan category Number of securities to be issued upon exercises of outstanding options, warrants and rights (a)  Weighted-average exercise price of outstanding options, warrants and rights (b)  Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a)) (c) 
          
Equity compensation plans approved by security holders:         
2001 Plan  4,347,135(1) $14.16   1,062,374(2)
2003 Director Plan  11,141(3)  (4)  213,859(5)
             
Equity compensation plans not approved by security holders None  None  None 
Total  4,358,276  $14.16   1,276,233 


(1)The weighted average remaining contractual life of these outstanding options and SARs is 4.8 years.AS OF JANUARY 30, 2010

Plan category Number of securities to be issued upon exercises of outstanding options, warrants and rights (a) Weighted-average exercise price of outstanding options, warrants and rights (b) Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a)) (c) 
         
Equity compensation plans approved by security holders:       
 2001 Plan (1)  3,599,440(2)$15.26  649,514 
 2008 Plan  1,025,000(2)$9.68  1,725,000 
 2003 Director Plan  23,104(3)(4)  201,896(5)
         
Equity compensation plans not approved by security holders None None None 
Total  4,647,544 $14.96  2,576,410 
(2)___________________________________
 (1)The number of securities remaining available for future issuance under the 2001 Plan has been reduced to reflect an aggregate of 166,588288,000 shares at the Target Number that may be issued as a result of the grant of performance shares and 153,113208,221 shares of restricted stock issued under the 2001 Plan.

(2)The weighted average remaining contractual life of these outstanding options and SARs is 3.4 years for the 2001 Plan and 6.1 years for the 2008 Plan.  The weighted average remaining contractual life for the 2001 Plan and the 2008 Plan together is 4.0 years.
(3)Reflects Deferred Stock Units ("DSUs") issued under the Directors'2003 Director Plan.  The number of DSUs credited to a Director's account is computed by dividing (i) the amount of compensation the Director has elected to defer by (ii) the average of the high and low prices of the Company's stock for the five trading days prior to the first day of the term of the Director during which the election has been made.  An election, once made, is irrevocable for the applicable period to which it relates.  The number of shares of common stock to be distributed to a Director will be equal to the number of DSUs credited to a Director's account.

(4)Not applicable.

(5)Shares granted under the 2003 Director Plan are solely for non-employee directorsDirectors that elect to receive their fees or retainers in lieu of cash.  There is no Company match or premium applied to compensation received in the form of equity.


AS OF APRIL 14, 2008

Plan category Number of securities to be issued upon exercises of outstanding options, warrants and rights (a)  Weighted-average exercise price of outstanding options, warrants and rights (b)  Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a)) (c) 
          
Equity compensation plans approved by security holders:         
2001 Plan  4,955,949(1) $14.48   254,443(2)
2003 Director Plan  11,141(3)  (4)  213,859(5)
             
Equity compensation plans not approved by security holders None  None  None 
Total  4,967,090  $14.48   468,302 


(1)The weighted average remaining contractual life of these outstanding options and SARs is 4.9 years.

(2)The number of securities remaining available for future issuance under the 2001 Plan has been reduced to reflect an aggregate of 263,588 shares at the Target Number that may be issued as a result of the grant of performance shares and 136,336 shares of restricted stock issued under the 2001 Plan.

(3)Reflects Deferred Stock Units ("DSUs") issued under the Directors' Plan.  The number of DSUs credited to a Director's account is computed by dividing (i) the amount of compensation the Director has elected to defer by (ii) the average of the high and low prices of the Company's stock for the five trading days prior to the first day of the term of the Director during which the election has been made.  An election, once made, is irrevocable for the applicable period to which it relates.  The number of shares of common stock to be distributed to a Director will be equal to the number of DSUs credited to a Director's account.

(4)Not applicable.

(5)Shares granted under the 2003 Director Plan are solely for non-employee directors that elect to receive their fees or retainers in lieu of cash.  There is no Company match or premium applied to compensation received in the form of equity.


 
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE


Section 16(a) of the Securities Exchange Act of 1934, as amended, requires the Company’sour Directors and executive officers (“reporting persons”) to file reports with the SEC disclosing their ownership, and changes in their ownership of the Company’sour common stock.  Copies of these reports must also be furnished to the Company.us.

Based solely upon itsour review of the copies of reports furnished to the Companyus and written representations that no other reports are required, during 2007, the Company believes2009, we believe that all of the Company’sour Directors and executive officers made all required filings on a timely basis.basis except for the following:

·  On March 31, 2009, Senior Vice President Russell Lundy II filed a Form 4 with the SEC on a timely basis reporting, among other things, the grant of Stock Appreciation Rights (“SARs”) to him by the Company.  Due to an inadvertent administrative error by the Company, the number of SARs (10,000) included on the Form 4 was not correct. On being informed of the error on January 21, 2010, Mr. Lundy filed an amendment to the Form 4 on January 22, 2010 reporting the correct number of SARs (12,000).
56




ADDITIONAL INFORMATION


Voting Securities

Shareholders of record at the close of business on April 14, 2008,12, 2010, will be eligible to vote at the Annual Meeting.  The voting securities of the Company consist of its $0.01 par value common stock, of which 38,317,76138,449,491 shares were outstanding on April 14, 2008.12, 2010.  Each share outstanding on the recordthat date will be entitled to one vote.  Treasury shares are not voted.  Individual votes of shareholders are kept private, except as appropriate to meet legal requirements.  Access to proxies and other individual shareholder voting records is limited to the Independent Inspector of Election and certain employees of the Company and its agents who must acknowledge in writing their responsibility to comply with this policy of confidentiality.

Vote Required for Approval

The nominees receiving the ninesix highest vote totals (a plurality) of the votes cast at the Annual Meeting in person or by proxy will be elected as Directors.  All other matters require for approval the favorable vote of a majority of shares voted at the Annual Meeting in person or by proxy.  Abstentions, if any, will not be counted as
59

votes cast.  Therefore, they will have no effect on the outcome of the other matters to be voted on at the Annual Meeting.  A broker non-vote occurs when a nominee holding shares for
Broker Non-Vote
If you are a beneficial holderowner whose shares are held of record by a broker, you must instruct the broker how to vote your shares. If you do not provide voting instructions, your shares will not be voted on any proposal on which the broker does not have discretionary authority to vote. This is called a “broker non-vote.” In these cases, the broker can register your shares as being present at the Annual Meeting for purposes of determining the presence of a quorum but will not be able to vote on those matters for which specific authorization is required under the rules of the New York Stock Exchange (“NYSE”). There is an important change this year regarding broker non-votes and Director elections. See “Important Change” below for information about the change.
If you are a beneficial owner whose shares are held of record by a broker, your broker has discretionary voting power andauthority under NYSE rules to vote your shares on the ratification of Deloitte & Touche LLP, even if the broker does not receive voting instructions from you. However, your broker does not have discretionary authority to vote on the election of Directors without instructions from you, in which case a broker non-vote will occur and your shares will not be voted on the election of Directors.
Important Change: A change to NYSE Rule 452 became effective January 1, 2010 no longer permits brokers to vote in the election of Directors if the broker has not received instructions from the beneficial owner. Broker non-votes will not be treated as shares present and entitledThis represents a change from prior years, when brokers had discretionary voting authority in the election of Directors. Accordingly, it is particularly important that beneficial owners instruct their brokers how they wish to vote on a voting matter and will have no effect on the outcome of the vote.their shares.

Manner for Voting Proxies

The shares represented by all valid proxies received by mail, or submitted by telephone or the Internet will be voted in the manner specified.  Where specific choices are not indicated, the shares represented by all valid proxies received will be voted:  (1)(i) for the nominees for Director named in this Proxy Statement (2)and (ii) for ratification of the selection of Deloitte & Touche LLP as our independent registered public accounting firm for 2008, (3) for approval of the proposal relating to the material terms of executive officer performance goals, and (4) for approval of the proposal relating to the 2008 Equity Incentive Plan.Fiscal 2010. Should any matter not described above be properly presented at the Annual Meeting, the persons named in the Proxy Card will vote in accordance with their judgment.
Voting in Person at the Annual Meeting
We encourage shareholders to submit proxies in advance by telephone, by the Internet or by mail. Shareholders may also vote in person at the annual meeting, or may execute a proxy designating a representative to vote for them at the meeting. If your shares are held in street name and you wish to have your shares voted for the election of Directors, you must either (i) instruct the record holder how to vote your shares, (ii) vote your shares by phone or the Internet, or (iii) bring a brokerage statement or other proof of ownership of State Store stock as of the Record Date with you to the Annual Meeting.
 
Other Matters to be Presented

The Board knows of no other matters which may be presented at the Annual Meeting.  If any other matters properly come before the Annual Meeting, including any adjournment or adjournments thereof, proxies received in response to this solicitation will be voted upon such matters in the discretion of the person or persons named in the Proxy Card.

Solicitation of Proxies

Proxies will be solicited on behalf of the Board by mail or in person, and all solicitation costs will be paid by the Company.  CopiesUpon written request, copies of proxy materialthis Proxy Statement, the Proxy Card and of theour Annual Report for 20072009 will be suppliedfurnished to holders of record, as well as to brokers, dealers, banks and voting trustees, or their nominees, for the purpose of soliciting proxies from beneficial owners, and the Companywe will reimburse such holders for their reasonable expenses. BNY Mellon Shareowner Services has been retained to assist in soliciting proxies at a fee of $8,500$7,500 plus reasonable out-of-pocket costs.


60

Shareholders of Record Requesting Copies of the Company’s 20072009 Annual Report

A copy of the Company’s 2007our 2009 Annual Report on Form 10-K will be furnished without charge to shareholders beneficially or of record at the close of business on April 14, 2008,12, 2010, on written request to Bob Aronson, Vice President, Investor Relations, at (800) 579-2302.

10201 Main Street, Houston, TX 77025.
57


Electronic Access to Proxy Statement and Annual Report

This Proxy Statement, the Company’sour Annual Report to Shareholders for the fiscal year ended February 2, 2008Fiscal 2009 and the Company’sour Annual Report on Form 10-K for the fiscal year ended February 2, 2008Fiscal 2009 are available at http://bnymellon.mobular.net/bnymellon/ssi.Thisssi. This Proxy Statement (DEF 14A) and the Company’sour Annual Report on Form 10-K for the fiscal year ended February 2, 2008Fiscal 2009 are also available on the SEC’s EDGAR database at www.sec.gov.

Documents Available in Print

In addition to being posted with printer friendly versions on the Investor Relations/Corporate Governance site on our website (www.stagestoresinc.com), our Audit Committee, Corporate Governance and Nominating CompensationCommittee and Compensation Committee Charters, our Corporate Governance Guidelines, our Code of Ethics for Senior Officers and our Code of Ethics and Business Conduct are available in print to any shareholder who requests them.  Written requests should be made to Bob Aronson, Vice President, Investor Relations, at 10201 Main Street, Houston, TX 77025.

5861

Both are available 24 hours a day, 7 days a week.
Internet and telephone voting are available through 11:59 PM Eastern Time the day prior to the shareholder meeting date.
STAGE STORES, INC.
VOTE BY INTERNET
http://www.proxyvoting.com/ssi
Use the Internet to vote your proxy. Have your proxy card in hand when you access the website.
OR
VOTE BY TELEPHONE
1-866-540-5760
Use any touch-tone telephone to vote your proxy. Have your proxy card in hand when you call. There is no charge to you for this call.
Your Internet or telephone vote authorizes the named proxies to vote your shares in the same manner as if you marked, signed and returned your proxy card.
If you vote your proxy by Internet or by telephone, you do NOT need to mail back your proxy card.
OR
VOTE BY MAIL
To vote by mail, mark, sign and date your proxy card and return it promptly in the enclosed postage-paid envelope.
72541Fulfillment

APPENDIX                 72541
FOLD AND DETACH HERE
The Board of Directors recommends a vote “FOR” items 1 and 2.
Please mark your votes as indicated in this examplex
ITEM 1 – ELECTION OF DIRECTORS
FORAGAINSTABSTAINFORAGAINSTABSTAINFORAGAINSTABSTAIN
1.1 Alan Barocas
ooo
1.4 William Montgoris
ooo
ITEM 2 –  Ratification of the Selection of Deloitte & Touche LLP as Independent Registered Public Accounting Firm for Fiscal 2010.
ooo
1.2 Michael Glazer
ooo
1.5 David Schwartz
ooo
ITEM 3 –  Such other matters as may properly come before the Annual Meeting or any adjournment thereof.
1.3 Andrew Hall
ooo
1.6 Cheryl Turpin
ooo
This proxy, when properly executed, will be voted in the manner directed herein. If no directions are given, this proxy will be voted “FOR” Items 1 and 2.
I plan to attend the Annual Meetingo
Mark Here for Address Change or Comments
SEE REVERSE
o

SignatureSignatureDate
NOTE: Please sign as name appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, trustee or guardian, please give full title as such.


Admission Ticket
STAGE STORES, INC.
Annual Meeting of Shareholders
Date June 10, 2010
Time 1:00 p.m. local time
Location Stage Stores Corporate Headquarters
10201 Main Street, Houston, TX 77025
ADMITTANCE MAY BE DENIED WITHOUT A TICKET
In accordance with the Company’s security procedures, all persons attending the Annual Meeting must present an Admission Ticket and picture identification. If you are a shareholder of record and plan to attend the meeting in person, please bring this admission Ticket with you to the meeting. For security purposes, briefcases, bags, purses, backpacks and other containers will be subject to search at the door.


Choose MLinkSM for fast, easy and secure 24/7 online access to your future proxy materials, investment plan statements, tax documents and more. Simply log on to Investor ServiceDirect® at www.bnymellon.com/shareowner/isd where step-by-step instructions will prompt you through enrollment.
FOLD AND DETACH HERE
STAGE STORES, INC.
2008 EQUITY INCENTIVE PLAN

Proxy for the 2010 Annual Meeting of Shareholders
June 10, 2010
THIS PROXY IS SOLICITED ON BEHALF OF STAGE STORES, INC.’S
BOARD OF DIRECTORS
1.           Purpose.  The purposeundersigned hereby appoints Andrew Hall and Edward Record, and each of them, as proxies for the Stage Stores, Inc. 2008 Equity Incentive Plan (the “Plan”) isundersigned with full power of substitution to advance the interestsvote all shares of Stage Stores, Inc., a Nevada corporation (the “Company”), and its stockholders by providing incentives to certain key employees and non-employee directors of the Company, its subsidiaries and its affiliates (which shall include any other entity designated by the Committee in’s common stock which the Company directly or indirectly owns at least a 50% interest) who contribute significantly to the strategic and long-term performance objectives and growth of the Company.

2.           Administration.  The Plan shall be administered solely by the Board of Directors (the “Board”) or the Compensation Committee (the “Committee”) of the Board, which Committee shall be comprised solely of two or more Outside Directors who shall administer the Plan.  The term “Outside Director” shall mean a director who, within the meaning of Treasury Department regulation § 1.162-27(e)(3), (1) is not a current employee of the Company, (2) is not a former employee of the Company who receives compensation for prior services (other than benefits under a tax-qualified retirement plan) during the taxable year with respect to which the director’s status is being determined, (3) has not been an officer of the Company, or (4) does not receive remuneration from the Company, either directly or indirectly, in any capacity other than as a director.  References to the Committee hereunder shall include the Board where appropriate.  The membership of the Committee or such successor committee shall be constituted so as to comply at all times with the applicable requirements of Rule 16b-3 as promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”).  No member of the Committee shall have within one year prior to his appointment received awards under the Plan (“Awards”) or under any other plan, program or arrangement of the Company or any of its affiliates if such receipt would cause such member to be an “interested person” under Rule 16b-3; provided that if at any time (i) Rule 16b-3 so permits without adversely affecting the ability of the Plan to comply with the conditions for exemption from Section 16 of the Exchange Act (or any successor provision) provided by Rule 16b-3, and (ii) Treasury Department regulation § 1.162-27 so permits without adversely affecting the ability of Awards under the Plan to qualify as “performance-based” within the meaning of such regulation, one or more members of the Committee may be an “interested person.”  For purposes of the remainder of the Plan, reference to the “Committee” shall include the Board to the extent that the Board has not designated a committee to administer the Plan.

The Committee has all the powers vested in it by the terms of the Plan set forth herein, such powers to include exclusive authority (except as may be delegated as permitted herein) to select the key employees and non-employee directors to be granted Awards under the Plan, to determine the type, size and terms of the Award to be made to each individual selected, to modify the terms of any Award that has been granted, to determine the time when Awards will be granted, to establish performance objectives and performance measures under which Awards may be granted, to make any adjustments necessary or desirable as a result of the granting of Awards to eligible individuals located outside the United States and to prescribe the form of the instruments embodying Awards made under the Plan.  The Committee is authorized to interpret the Plan and the Awards granted under the Plan, to establish, amend and rescind any rules and regulations relating to the Plan, and to make any other determinations which it deems necessary or desirable for the administration of the Plan.  The Committee (or its delegate as permitted herein) may correct any defect or supply any omission or reconcile any inconsistency in the Plan or in any Award in the manner and to the extent the Committee deems necessary or desirable to carry it into effect.  Any decision of the Committee (or its delegate as permitted herein) in the interpretation and administration of the Plan, as described herein, shall lie within its sole and absolute discretion and shall be final, conclusive and binding on all parties concerned.  The Committee may act only by a majority of its members in office, except that the members thereof may authorize any one or more of their members or any officer of the Company to execute and deliver documents or to take any other ministerial action on behalf of the Committee with respect to Awards made or to be made to Plan participants.  No member of the Committee and no officer of the Company shall be liable for anything done or omitted to be done by him, by any other member of the Committee, or by any officer of the Company in connection with the performance of duties under the Plan, except for his own willful misconduct or as expressly provided by statute.  Determinations to be made by the Committee under the Plan may be made by its delegates.  The Committee may delegate to one or more of its members or to one or more agents or advisors such administrative duties as it may deem advisable, and the Committee or any person to whom it has delegated duties as aforesaid may employ one or more persons to render advice with respect to any responsibility the Committee or such person may have under the Plan.


3.           Participation.  Consistent with the purposes of the Plan, the Committee shall have exclusive power (except as may be delegated as permitted herein) to select the key employees and non-employee directors of the Company, its subsidiaries and its affiliates who may participate in the Plan and be granted Awards under the Plan.  Eligible individuals may be selected individually or by groups or categories, as determined by the Committee in its discretion.

4.           Awards under the Plan.

(a)           Types of Awards.  Awards under the Plan may include, but need not be limited to, one or more of the following types, either alone or in any combination thereof:  (i) Stock Options, (ii) Stock Appreciation Rights, (iii) Restricted Stock, (iv) Restricted Stock Units, (v) Performance Shares or Units, or (vi) Other Stock-Based Awards (including, but not limited to, Awards of, or options or similar rights granted with respect to, unbundled stock units or components thereof, and Awards made to participants who are foreign nationals or are employed or performing services outside the United States).  Stock Options, which include “Nonqualified Stock Options” and “Incentive Stock Options” or combinations thereof, are rights to purchase common shares of the Company having a par value of $.01 per share and stock of any other class into which such shares may thereafter be changed (the “Common Shares”).  Nonqualified Stock Options and Incentive Stock Options are subject to the terms, conditions and restrictions specified in Section 5.  Stock Appreciation Rights are rights to receive (without payment to the Company) cash, Common Shares, other Company securities (which may include, but need not be limited to, unbundled stock units or components thereof, debentures, preferred stock, warrants, securities convertible into Common Shares or other property (“Other Company Securities”)) or property, or other forms of payment, or any combination thereof, as determined by the Committee, based on the increase in the value of the number of Common Shares specified in the Stock Appreciation Right.  Stock Appreciation Rights are subject to the terms, conditions and restrictions specified in Section 6.  Shares of Restricted Stock are Common Shares which are issued subject to certain restrictions pursuant to Section 7.  Restricted Stock Units are subject to the terms, conditions and restrictions specified in Section 8.  Performance Shares or Units are subject to the terms, conditions and restrictions specified in Section 9.  Other Stock-Based Awards are subject to the terms, conditions and restrictions specified in Section 10.

(b)           Maximum Number of Shares that May be Issued.  There may be issued under the Plan (as Restricted Stock, pursuant to the exercise of Stock Options or Stock Appreciation Rights, or in payment of or pursuant to the exercise of such other Awards as the Committee, in its discretion, may determine) an aggregate of not more than 1,000,000 Common Shares, subject to adjustment as provided in Section 15.  Common Shares granted as Stock Options or Stock Appreciation Rights shall be counted against the maximum number of Common Shares authorized for issuance under the Plan as one Common Share for each Common Share granted.  Common Shares granted as Awards in any form other than Stock Options or Stock Appreciation Rights shall be counted against the maximum number of Common Shares authorized for issuance under the Plan as 1.8 Common Shares for each Common Share granted.  Irrespective of the aggregate number of Common Shares authorized herein, each participant in the Plan shall be entitled to receive grants of Awards with respect to no more than 500,000 Common Shares, Restricted Stock Units and Performance Units in any calendar year, subject to adjustment as provided in Section 15.  Common Shares issued pursuant to the Plan may be either authorized but unissued shares, treasury shares, reacquired shares, or any combination thereof.  If any Common Shares issued as Restricted Stock or otherwise subject to  forfeiture  are reacquired by the Company pursuant to such rights, or if any Award is cancelled, terminates, lapses or expires unexercised, any Common Shares that would otherwise have been issuable pursuant thereto will again become available for issuance under new Awards.     If there is any change in the outstanding Common Shares by reason of the events set forth in Section 15, the number of Common Shares which may be issued under this Plan shall be appropriately adjusted.  This is not an “evergreen” plan whereby additional Common Shares would be added to the Plan on an annual basis without stockholder approval.


(c)           Rights with respect to Common Shares and Other Securities

(i)           Unless otherwise determined by the Committee in its discretion, a participant to whom an Award of Restricted Stock has been made (and any person succeeding to such participant’s rights in accordance with the Plan) shall have, after issuance of a certificate for the number of Common Shares awarded and prior to the expiration of the Restricted Period (as hereinafter defined) or the earlier repurchase of such Common Shares as herein provided, ownership of such Common Shares, including the right to vote the same and to receive dividends or other distributions made or paid with respect to such Common Shares (provided that such Common Shares, and any new, additional or different shares, or Other Company Securities or property, or other forms of consideration which the participantundersigned may be entitled to receive with respect to such Common Shares as a result of a stock split, stock dividend or any other change in the corporation or capital structure of the Company, shall be subject to the restrictions hereinafter described as determined by the Committee in its discretion), subject, however, to the options, restrictions and limitations imposed thereon pursuant to the Plan.  Notwithstanding the foregoing, a participant with whom an Award agreement is made to issue Common Shares in the future, shall have no rights as a stockholder with respect to Common Shares related to such agreement until issuance of a certificate to him or her.

(ii)           A participant to whom a grant of Stock Options, Stock Appreciation Rights or Performance Shares is made (and any person succeeding to such a participant’s rights pursuant to the Plan) shall have no rights as a stockholder with respect to any Common Shares or as a holder with respect to other securities, if any, issuable pursuant to any such Award until the date of the issuance of a stock certificate to him for such Common Shares or other instrument of ownership, if any.  Except as provided in Section 15, no adjustment shall be made for dividends, distributions or other rights (whether ordinary or extraordinary, and whether in cash, securities, other property or other forms of consideration, or any combination thereof) for which the record date is prior to the date such stock certificate or other instrument of ownership, if any, is issued.

(iii)           Any participant who is directly or indirectly the beneficial owner of more than 10 percent of any class of any equity security which is registered pursuant to Section 12 of the Exchange Act, or who is an officer or director of the Company (unless an exemption under Regulation Section 240.16b-3(d) or (e) of the Exchange Act applies), shall hold his or her Restricted Stock, if any, for at least six months from the date of grant and any other Award received for at least six months from the date of acquisition of the Award before disposition of the Award or its underlying Common Stock.

(d)           Vesting.  Rights acquired pursuant to an Award may be subject to vesting as determined by the Committee in its sole discretion.

(e)           Frequency of Grants.  The Committee, in its discretion, shall set the frequency of grants.

(f)           Securities and Tax Law Compliance.

(i)           Unless otherwise determined by the Committee in its discretion, no Awards shall be granted unless counsel for the Company shall be satisfied that such issuance will qualify as performance-based compensation for purposes of Section 162(m) of the Internal Revenue Code of 1986, as amended, or any successor statutory provision thereto (the “Code”) and that such issuance will be in compliance with the Code and regulations issued thereunder. For purposes of this Plan, the term “performance goals” shall mean goals established by the Committee with respect to Awards intended to qualify as performance-based compensation for purposes of Section 162(m) of the Code based upon the following business criteria or a combination thereof: (i) Company Pre-Tax Earnings, (ii) the total shareholder return of the Company as compared with the total shareholder return of a designated group of apparel industry peers, (iii) Earnings Per Share, (iv) earnings before interest, taxes, depreciation and amortization (EBITDA), (v) earnings before interest and taxes (EBIT), or (vi) Pre-Tax Income.

(ii)           No Common Shares, Other Company Securities or property, other securities or property, or other forms of payment shall be issued hereunder with respect to any Award unless counsel for the Company shall be satisfied that such issuance will be in compliance with applicable federal, state, local and foreign legal, securities exchange and other applicable requirements.


5.           Stock Options.  The Committee may grant or sell Stock Options either alone, or in conjunction with Stock Appreciation Rights, eithervote at the time2010 Annual Meeting of grant or by amendment thereafter; provided that an Incentive Stock Option mayShareholders of Stage Stores, Inc. to be granted only to an eligible employee of the Company or any parent or subsidiary corporation (as such are defined in Sections 424(e) and 424(f) of the Code, respectively).  Each Stock Option (referred to herein as an “Option”) granted or sold under the Plan shall be evidenced by an instrument in such form as the Committee shall prescribe from time to time in accordance with the Plan and shall comply with the following terms and conditions, and with such other terms and conditions, including, but not limited to, restrictions upon the Option or the Common Shares issuable upon exercise thereof, as the Committee, in its discretion, shall establish:

(a)           The option price shall be as determined by the Committee; provided that, in the case of Incentive Stock Options, the exercise price shall be at least the fair market value of the Common Shares subject to such Incentive Stock Optionheld at the time the Incentive Stock Option is granted, andCompany’s headquarters in the case of Nonqualified Stock Options, the exercise price shall beHouston, Texas on Thursday, June 10, 2010 at least 100% of the fair market value of the Common Shares subject to such Nonqualified Stock Option at the1:00 P.M. local time, the Nonqualified Stock Option is granted.

(b)           The Committee shall determine the number of Common Shares to be subject to each Option.  The number of Common Shares subject to an outstanding Option may be reduced on a share-for-share or other appropriate basis, as determined by the Committee, to the extent that Common Shares under such Option are used to calculate the cash, Common Shares, Other Company Securities or property, or other forms of payment, or any combination thereof, received pursuant to exercise of a Stock Appreciation Right attached to such Option.

(c)           An Incentive Stock Option may not be sold, assigned, transferred, pledged, hypothecated or otherwise disposed of, except by will or the laws of descent and distribution, and shall be exercisable during the grantee’s lifetime only by him.  A Nonqualified Stock Option may not be sold, assigned, transferred, pledged, hypothecated or otherwise disposed of, except by will or the laws of descent and distribution, and shall be exercisable during the grantee’s lifetime only by him.  Unless the Committee determines otherwise, the Option shall not be exercisable for at least six months after the date of grant, unless the grantee ceases employment before the expiration of such six-month period by reason of his disability as defined in Section 12 or his death.

(d)           The Option shall not be exercisable:

(i)           after the seventh anniversary of the date it is granted.  Any Option may be exercised during such period only as set forth under Section 4(d) or at such time or times and in such installments as the Committee may establish in its grant of the Option;

(ii)           unless payment in full is made for the shares being acquired thereunder at the time of exercise; such payment shall be made in such form (including, but not limited to, cash, surrender of all or a portion of an outstanding Award, Common Shares held by the participant at their fair market value on the exercise date, or a combination thereof) as provided in the Award grant instrument or as the Committee may determine in its discretion; and

(iii)           unless the person exercising the Option has been, at all times during the period beginning with the date of the grant of the Option and ending on the date of such exercise, employed by, or a non-employee director of, the Company, or a parent, subsidiary or affiliate of the Company, or a corporation substituting or assuming the Option in a transaction to which Section 424(a) of the Code, is applicable, except that:

(A)           if such person dies, unvested Options will immediately vest and that person’s estate will have one year from the date of death to exercise all Options, provided that the exercise occurs within the remaining Option Term.  Any portion of the Option not exercised within the one year period shall terminate.

(B)           if such person’s employment with the Company is terminated by reason of retirement or disability (retirement as determined by the Board), unvested Options will immediately vest and he will have one year from the date of termination to exercise all Options, provided that the exercise occurs within the remaining Option Term.  Any portion of the Option not exercised within the one-year period shall terminate.


(C)           upon the termination of such person’s employment with the Company for reason other than death, retirement or disability, that person will have sixty days from the date of termination to exercise all vested Options provided that the exercise occurs within the remaining Option Term. Any portion of the Option not exercised within the sixty day period shall terminate.

(D)           if such person shall cease employment with the Company while holding an Option which has not expired and has not been fully exercised, the Committee may determine to allow such person at any time within the sixty days or such other period determined by the Committee (but in the case of an Incentive Stock Option, such period shall not exceed ninety days) after the date he ceased such employment (but in no event after the Option has expired), to exercise the Option with respect to any shares as to which he could have exercised the Option on the date he ceased such employment or with respect to such greater number of shares as determined by the Committee.  Any portion of the Option not exercised within the sixty day period or such other period determined by the Committee shall terminate.

(E)           In the event of a Change in Control, as that term is defined in  this Plan, all stock options will immediately vest and will be exercisable.

(e)           In the case of an Incentive Stock Option, the amount of the aggregate fair market value of Common Shares (determined at the time of grant of the Option pursuant to Section 5(a) of the Plan) with respect to which Incentive Stock Options are exercisable for the first time by an employee during any calendar year (under all such plans of his employer corporation and its parent and subsidiary corporations) shall not exceed $100,000.  To the extent the aggregate fair market value of the Common Shares with respect to which Incentive Stock Options are exercisable by an employee during any calendar year exceeds $100,000, the Options shall be treated as Nonqualified Stock Options.

(f)           It is the intent of the Company that Nonqualified Stock Options granted under the Plan not be classified as Incentive Stock Options, that the Incentive Stock Options granted under the Plan be consistent with and contain or be deemed to contain all provisions required under Section 422 (and the other appropriate provisions) of the Code and any implementing regulations (and any successor provisions thereof), and that any ambiguities in construction shall be interpreted in order to effectuate such intent.

(g)           Upon the Committee’s recommendation and the approval of the Shareholders, the Board may reissue or reprice outstanding Stock Options at the fair market value of the Common Shares on the date of such reissue or repricing.

6.           Stock Appreciation Rights.  The Committee may grant Stock Appreciation Rights (referred to herein as a “SAR”) either alone, or in conjunction with Stock Options, either at the time of grant or by amendment thereafter.  Each Award of SARs granted under the Plan shall be evidenced by an instrument in such form as the Committee shall prescribe from time to time in accordance with the Plan and shall comply with the following terms and conditions, and with such other terms and conditions, including, but not limited to, restrictions upon the Award of SARs or the Common Shares issuable upon exercise thereof, as the Committee, in its discretion, shall establish:

(a)           The SAR shall be granted with a Grant Price equal to at least the fair market value of the underlying Common Shares on the date of such grant.

(b)           The Committee shall determine the number of Common Shares to be subject to each Award of SARs.  The number of Common Shares subject to an outstanding Award of SARs may be reduced on a share-for-share or other appropriate basis, as determined by the Committee, to the extent that Common Shares under such Award of SARs are used to calculate the cash, Common Shares, Other Company Securities or property, or other forms of payment, or any combination thereof, received pursuant to exercise of an Option attached to such Award of SARs, or to the extent that any other Award granted in conjunction with such Award of SARs is paid.


(c)           The Award of SARs may not be sold, assigned, transferred, pledged, hypothecated or otherwise disposed of, except by will or the laws of descent and distribution, and shall be exercisable during the grantee’s lifetime only by him.  Unless the Committee determines otherwise, the Award of SARs shall not be exercisable for at least six months after the date of grant, unless the grantee ceases employment or performance of services before the expiration of such six-month period by reason of his disability as defined in Section 12 or his death.

(d)           The Award of SARs shall not be exercisable:

(i)           after the seventh anniversary of the date it is granted.  Any Award of SARs may be exercised during such period only as set forth under Section 4(d) or at such time or times and in such installments as the Committee may establish;

(ii)           in the case that the Award of SARs is attached to an Option, unless such Option is at the time exercisable; and

(iii)           unless the person exercising the Award of SARs has been, at all times during the period beginning with the date of the grant thereof and ending on the date of such exercise, employed by, or a non-employee director of, the Company, except that:

(A)           if such person dies, unvested SARs will immediately vest and that person’s estate will have one year from the date of death to exercise all SARs, provided that the exercise occurs within the remaining Term. Any portion of the SARs not exercised within the one year period shall terminate.
(B)           if such person’s employment with the Company is terminated by reason of retirement or disability (retirement as determined by the Board), unvested SARs will immediately vest and he will have one year from the date of termination to exercise all SARs, provided that the exercise occurs within the remaining Term.  Any portion of the SARs not exercised within the one-year period shall terminate.

(C)           Upon the termination of such person’s employment with the Company for reason other than death, retirement or disability, that person will have sixty days from the date of termination to exercise all vested SARs provided that the exercise occurs within the remaining Term.

(D)           if such person shall cease employment with the Company while holding an Award of SARs which has not expired and has not been fully exercised, the Committee may determine to allow such person at any time within the sixty days or such other period determined by the Committee  after the date he ceased such employment (but in no event after the Award of SARs has expired), to exercise the Award of SARs with respect to any shares as to which he could have exercised the Award of SARs on the date he ceased such employment or with respect to such greater number of shares as determined by the Committee.  Any portion of the SARs not exercised within the sixty day period or such other period determined by the Committee shall terminate.

(E)           In the event of a Change in Control, all SARs will immediately vest and will be exercisable.

(e)           An Award of SARs shall entitle the holder (or any person entitled to act under the provisions of Section 6(d)(iii)(A) hereof) to exercise such Award and surrender unexercised the Option, if any, to which the SAR is attached (or any portion of such Option) to the Company and to receive from the Company in exchange thereof, without payment to the Company, that number of Common Shares having an aggregate value equal to (or, in the discretion of the Committee, less than) the excess of the fair market value of one share at the time of such exercise, over the exercise price (or Option Price, as the case may be), times the number of shares subject to the Award or the Option, or portion thereof, which is so exercised or surrendered, as the case may be.  The Committee shall be entitled in its discretion to elect to settle the obligation arising out of the exercise of a SAR by the payment of cash or Other Company Securities or property, or other forms of payment, or any combination thereof, as determined by the Committee, equal to the aggregate value of the Common Shares it would otherwise be obligated to deliver.  Any such election by the Committee shall be made as soon as practicable after the receipt by the Committee of written notice of the exercise of the SAR.  The value of a Common Share, Other Company Securities or property, or other forms of payment determined by the Committee for this purpose shall be the fair market value thereof on the last business day next preceding the date of the election to exercise the SAR, unless the Committee, in its discretion, determines otherwise.


(f)           A SAR may provide that it shall be deemed to have been exercised at the close of business on the business day preceding the expiration date of the SAR or of the related Option, or such other date as specified by the Committee, if at such time such SAR has a positive value.  Such deemed exercise shall be settled or paid in the same manner as a regular exercise thereof as provided in Section 6(e) hereof.
(g)           No fractional shares may be delivered under this Section 6, but in lieu thereof a cash or other adjustment shall be made as determined by the Committee in its discretion.

7.           Restricted Stock.  Each Award of Restricted Stock under the Plan shall be evidenced by an instrument in such form as the Committee shall prescribe from time to time in accordance with the Plan and shall comply with the following terms and conditions, and with such other terms and conditions as the Committee, in its discretion, shall establish:

(a)           The Committee shall determine the number of Common Shares to be issued to a participant pursuant to the Award, and the extent, if any, to which they shall be issued in exchange for cash, other consideration, or both.

(b)           Depending on the agreement, restricted stock grants may either (i) cliff-vest all at once at the end of two year, three year, or other period established by the Committee, or (ii) step vest in pro rata increments, over a two year, three year or other period established by the Committee.

(c)           Restricted Stock awarded to a participant in accordance with the Award shall be subject to the following conditions and/or restrictions until the expiration of such period as the Committee shall determine, from the date on which the Award is granted (the “Restricted Period”):  (i) a participant to whom an Award of Restricted Stock is made may, at the discretion of the Committee, be issued, but shall not be entitled to, a stock certificate, (ii) the Restricted Stock shall not be transferable prior to the end of the Restricted Period, (iii) the Restricted Stock shall be forfeited and the stock certificate, if issued, shall be returned to the Company and all rights of the holder of such Restricted Stock to such shares and as a shareholder shall terminate without further obligation on the part of the Company if the participant’s continuous employment or performance of services for the Company shall terminate for any reason prior to the end of the Restricted Period, except as otherwise provided in Section 7(d), and (iv) such other conditions and/or restrictions as determined by the Committee in its discretion, including, without limitation, a requirement that participants pay a stipulated purchase price for each Share of Restricted Stock, restrictions based upon the achievement of specific performance goals, time-based restrictions on vesting following the attainment of the performance goals, time-based restrictions, and/or restrictions under applicable laws, or holding requirements or sale restrictions on the Shares by the Company upon vesting of such Restricted Stock.

 (d)           If a participant who has been in continuous employment with the Company since the date on which a Restricted Stock Award was granted to him leaves for any reason other than death, disability or retirement before vesting, the unvested portion of the restricted stock award is forfeited.  If a participant who has been in continuous employment with the Company since the date on which a Restricted Stock Award was granted to him dies, becomes disabled or retires, the restricted stock award will fully vest.

(e)           The Committee may provide in an Award agreement that the Award of Restricted Stock is conditioned upon the participant making or refraining from making an election with respect to the Award under Section 83(b) of the Code.  If a participant makes an election pursuant to Section 83(b) of the Code concerning a Restricted Stock Award, the participant shall be required to file promptly a copy of such election with the Company.

(f)           In the event of a Change in Control, the restricted stock award will immediately vest and will be payable within thirty days of the Change in Control.


8.           Restricted Stock Units.Subject to the terms and provisions of the Plan, the Committee, at any time and from time to time, may grant Restricted Stock Units to participants in such amounts as the Committee shall determine.  Restricted Stock Units shall be similar to Restricted Stock except that no Common Shares are actually awarded to the participant on the date of grant.  Each Restricted Stock Unit grant shall be evidenced by an instrument in such form as the Committee shall prescribe from time to time in accordance with the Plan and shall specify the Restricted Period, the number of Restricted Stock Units granted, and such other terms and conditions as the Committee, in its discretion, shall establish.

(a)           The Restricted Stock Units granted herein may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated until the end of the applicable Restricted Period established by the Committee, or upon earlier satisfaction of any other conditions, as specified by the Committee, in its sole discretion, and set forth in the Award agreement or otherwise.  All rights with respect to the Restricted Stock Units granted to a participant under the Plan shall be available during his lifetime only to such participant, except as otherwise provided in an Award agreement or at any time byadjournment thereof, upon the Committee.

(b)           The Committee shall imposematters set forth on the reverse side and described in the accompanying Proxy Statement and upon such other conditions and/or restrictions on any Restricted Stock Units granted pursuant to the Planmatters as it may deem advisable including, without limitation, a requirement that participants pay a stipulated purchase price for each Restricted Stock Unit, restrictions based upon the achievement of specific performance goals, time-based restrictions on vesting following the attainment of the performance goals, time-based restrictions, and/or restrictions under applicable laws, or holding requirements or sale restrictions on the Shares by the Company upon vesting of such Restricted Stock Units.  A participant shall have no voting rights with respect to any Restricted Stock Units granted hereunder.

(c)           Restricted Stock Units shall be paid in cash, Shares, or a combination of cash and Shares as the Committee, in its sole discretion shall determine.

(d)           Each Award agreement shall set forth the extent to which the participant shall have the right to retain Restricted Stock Units following termination of the participant’s employment with or provision of services to the Company, its affiliates, and/or its subsidiaries, as the case may be.  Such provisions shall be determined in the sole discretion of the Committee, shall be included in the Award agreement entered into with each participant, need not be uniform among all Restricted Stock Units issued pursuant to the Plan, and may reflect distinctions based on the reasons for termination.

(e)           In the event of a Change in Control, the restricted stock unit award will immediately vest and will be payable within thirty days of the Change in Control.

9.           Performance Shares.Subject to the terms and provisions of the Plan, the Committee, at any time and from time to time, may grant Performance Units and/or Performance Shares to participants in such amounts as the Committee shall determine.  Each grant of Performance Shares shall be evidenced by an instrument in such form as the Committee shall prescribe from time to time in accordance with the Plan and shall specify, in addition to the following terms and conditions, the performance period, the number of Performance Shares granted, and such other terms and conditions as the Committee, in its discretion, shall establish.

(a)             Each Award agreement evidencing the award of Performance Shares shall designate a target Number of Performance Shares under the Award agreement and the Performance Cycle.  The Committee shall set performance goals in its discretion which, depending on the extent to which they are met, will determine the number of Performance Shares that will be paid out to the participant.

(b)           Subject to the terms of this Plan, after the applicable Performance Cycle has ended, the holder of Performance Shares shall be entitled to receive payout on the value and number of Performance Shares earned by the participant over the Performance Cycle, to be determined as a function of the extent to which the corresponding performance goals have been achieved.

(c)           Payment of earned Performance Shares shall be as determined by the Committee and as evidenced in the Award agreement.  Subject to the terms of the Plan, the Committee, in its sole discretion, may pay earned Performance Shares in the form of cash or in Common Shares (or in a combination thereof) equal to the value of the earned Performance Shares at the close of the applicable Performance Cycle, or as soon as practicable after the end of the Performance Cycle.  Any Common Shares may be granted subject to any restrictions deemed appropriate by the Committee.  The determination of the Committee with respect to the form of payout of such Awards shall be set forth in the Award agreement pertaining to the grant of the Award.


(d)           Each Award agreement shall set forth the extent to which the participant shall have the right to retain Performance Shares following termination of the participant’s employment with or provision of services to the Company, its affiliates, and/or its subsidiaries, as the case may be.  Such provisions shall be determined in the sole discretion of the Committee, shall be included in the Award agreement entered into with each participant, need not be uniform among all Awards of Performance Shares issued pursuant to the Plan, and may reflect distinctions based on the reasons for termination.

(e)           Performance Shares may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated, other than by will or by the laws of descent and distribution.  Further, except as otherwise provided in a participant’s Award agreement or otherwise determined at any time by the Committee, a participant’s rights under the Plan shall be exercisable during his lifetime only by such participant.

(f)           If a participant’s employment with the Company is terminated for any reason other than death or disabilityproperly come before the end of a Performance Cycle, the Performance Share award shall be forfeited.  If a participant’s employment with the Company is terminated due to death or disability during the Performance Cycle, he will receive the Target Number of shares set forth in his Performance Share Award Agreement within thirty days of the triggering event.

(g)           In the event of a Change in Control, the Performance Share award will immediately vest and will be payable within thirty days of the Change in Control.

10.           Other Stock Based Awards.  The Committee may grant other types of equity-based or equity-related Awards not otherwise described by the terms of this Plan (including the grant or offer for sale of unrestricted Common Shares) (“Other Stock-Based Awards”) in such amounts and subject to such terms and conditions, as the Committee shall determine.  Such Awards may involve the transfer of actual Common Shares to participants, or payment in cash or otherwise of amounts based on the value of Common Shares and may include, without limitation, Awards designed to comply with or take advantage of the applicable local laws of jurisdictions other than the United States.  Each grant of Other Stock-Based Awards shall be evidenced by an instrument in such form as the Committee shall prescribe from time to time in accordance with the Plan and shall specify, in addition to the following terms and conditions, such other terms and conditions as the Committee, in its discretion, shall establish.

(a)           Each Other Stock-Based Award shall be expressed in terms of Common Shares or units based on Common Shares, as determined by the Committee.  The Committee may establish performance goals in its discretion.  If the Committee exercises its discretion to establish performance goals, the number and/or value of Other Stock-Based Awards that will be paid out to the participant will depend on the extent to which the performance goals are met.  Payment, if any, with respect to an Other Stock-Based Award shall be made in accordance with the terms of the Award, in cash or Common Shares as the Committee determines.

(b)           The Committee shall determine the extent to which the participant shall have the right to receive Other Stock-Based Awards following termination of the participant’s employment with or provision of services to the Company, its affiliates, and/or its subsidiaries, as the case may be or a Change in Control.  Such provisions shall be determined in the sole discretion of the Committee, such provisions may be included in an agreement entered into with each participant, but need not be uniform among all Awards of Other Stock-Based Awards issued pursuant to the Plan, and may reflect distinctions based on the reasons for termination.

(c)           Except as otherwise determined by the Committee, Other Stock-Based Awards may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated, other than by will or by the laws of descent and distribution.  Further, except as otherwise provided by the Committee, a participant’s rights under the Plan, if exercisable, shall be exercisable during his lifetime only by such participant.

11.           Amendment of Awards under the Plan.  The terms of any outstanding Award under this Plan may be amended from time to time by the Committee in its discretion in any manner that it deems appropriate (including, but not limited to, acceleration of the date of exercise of any Award and/or payments thereunder); provided that no such amendment shall adversely affect in a material manner any right of a participant under the Award without his written consent, unless the Committee determines in its discretion that there have occurred or are about to occur significant changes in the participant’s position, duties, or responsibilities, or significant changes in economic, legislative, regulator, tax, accounting or cost/benefit conditions which are determined by the Committee in its discretion to have or to be expected to have a substantial effect on the performance of the Company,meeting or any subsidiary, affiliate, division or department thereof, on the Plan or on any Award under the Plan.  Provided, further, except in connection with a corporate transaction involving the Company (including, without limitation, any stock dividend, stock split, extraordinary cash dividend, recapitalization, reorganization, merger, consolidation, split-up, spin-off, combination, or exchange of shares), the terms of outstanding awards may not be amended to reduce the exercise price of outstanding Options or SARs or cancel outstanding Options or SARS in exchange for cash, other awards or Options or SARs with an exercise price that is less than the exercise price of the original Options or SARs without shareholder approval.


12.           Disability.  For the purposes of this Plan, a participant shall be deemed to have terminated his employment by the Company, its subsidiaries, and its affiliates by reason of disability, if the Committee shall determine that the physical or mental condition of the participant by reason of which such employment terminated was such at that time as would entitle him to payment of monthly disability benefits under any Company disability plan.  If the participant is not eligible for benefits under any disability plan of the Company, he shall be deemed to have terminated such employment by reason of disability if the Committee shall determine that his physical or mental condition would entitle him to benefits under any Company disability plan if he were eligible therefor.

13.Change in Control.  For purposes of this Plan, a “Change in Control” shall be deemed to have occurred if (i) any “person” or “group” (as such terms are used in Section 13(b) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) is or becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing 50% or more of the combined voting power of the Company’s then outstanding securities and within one (1) year after such “person” or “group” acquires 50% or more of the combined voting power of the Company (the “Trigger Date”) the members of the Board immediately prior to the Trigger Date cease to constitute a majority of the Board, (ii) there shall be consummated any consolidation or merger of the Company in which the Company is not the surviving or continuing corporation or pursuant to which shares of the Company’s Common Shares would be converted into cash, securities or other property, other than a merger of the Company in which the holders of the Company’s Common Shares immediately prior to the merger have (directly or indirectly) at least a 51% ownership interest in the outstanding Common Shares of the surviving corporation immediately after the merger, or (iii) any sale, lease, exchange or other transfer (in one transaction or a series of related transactions) of all, or substantially all, of the assets of the Company, except for any sale, lease exchange or transfer resulting from any action taken by any creditor of the Company in enforcing its rights or remedies against any assets of the Company in which such creditor holds a security interest.

14.           Termination of a Participant.  For all purposes under the Plan, the Committee shall determine whether a participant has terminated employment with the Company.

15.           Dilution and Other Adjustments.  In the event of any change in the outstanding Common Shares of the Company by reason of any stock split, stock dividend, split-up, split-off, spin-off, recapitalization, merger, consolidation, rights offering, reorganization, combination or exchange of shares, a sale by the Company of all of its assets, any distribution to stockholders other than a normal cash dividend, or other extraordinary or unusual event, and that such change equitably requires an adjustment in the terms of any Award of the number of Common Shares available for Awards, such adjustment shall be made by the Committee and shall be final, conclusive and binding for all purposes of the Plan.

In the event of the proposed dissolution or liquidation of the Company, all outstanding Awards shall terminate immediately prior to the consummation of such proposed action, unless otherwise provided by the Committee.

In the event of a Change of Control, all outstanding Awards shall immediately vest and all restrictions on any outstanding Awards shall immediately lapse and participants shall be entitled to the full benefit of all such awards immediately prior to the effective date of the Change in Control.  For purposes of this Agreement, a “Change of Control” shall be deemed to have occurred if (i) any “person” or “group” (as such terms are used in Section 13(b) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) is or becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing 50% or more of the combined voting power of the Company’s then outstanding securities and within one (1) year after such “person” or “group” acquires 50% or more of the combined voting power of the Company (the “Trigger Date”) the members of the Board immediately prior to the Trigger Date cease to constitute a majority of the Board, (ii) there shall be consummated any consolidation or merger of the Company in which the Company is not the surviving or continuing corporation or pursuant to which shares of the Company’s Common Shares would be converted into cash, securities or other property, other than a merger of the Company in which the holders of the Company’s Common Shares immediately prior to the merger have (directly or indirectly) at least a 51% ownership interest in the outstanding Common Shares of the surviving corporation immediately after the merger, or (iii) any sale, lease, exchange or other transfer (in one transaction or a series of related transactions) of all, or substantially all, of the assets of the Company


16.           Designation of Beneficiary by Participant.  A participant may name a beneficiary to receive any payment to which he may be entitled in respect to any Award under the Plan in the event of his death, on a written form to be provided by and filed with the Committee, and in a manner determined by the Committee in its discretion.  The Committee reserves the right to review and approve beneficiary designations.  A participant may change his beneficiary from time to time in the same manner, unless such participant has made an irrevocable designation.  Any designation of beneficiary under the Plan (to the extent it is valid and enforceable under applicable law) shall be controlling over any other disposition, testamentary or otherwise, as determined by the Committee in its discretion.  If no designated beneficiary survives the participant and is living on the date on which an amount becomes payable to such a participant’s beneficiary, such payment will be made to the legal representatives of the participant’s estate, and the term “beneficiary” as used in the Plan shall be deemed to include such person or persons.  If there are any questions as to the legal right of any beneficiary to receive a distribution under the Plan, the Committee in its discretion may determine that the amount in question be paid to the legal representatives of the estate of the participant, in which event the Company, the Board and the Committee and the members thereof, will have no further liability to anyone with respect to such amount.

17.           Miscellaneous Provisions.

(a)           No employee or other person shall have any claim or right to be granted an Award under the Plan.  Determinations made by the Committee under the Plan need not be uniform and may be made selectively among eligible individuals under the Plan, whether or not such eligible individuals are similarly situated.  Neither the Plan nor any action taken hereunder shall be construed as giving any employee any right to continue to be employed by the Company, its subsidiaries or its affiliates, and the right to terminate the employment of any participants at any time and for any reason is specifically reserved.

(b)           No participant or other person shall have any right with respect to the Plan, the Common Shares reserved for issuance under the Plan or in any Award, contingent or otherwise, until written evidence of the Award shall have been delivered to the recipient and all the terms, conditions and provisions of the Plan and the Award applicable to such recipient (and each person claiming under or through him) have been met.

(c)           Except as may be approved by the Committee where such approval shall not adversely affect compliance of the Plan with Rule 16b-3 under the Exchange Act, a participant’s rights and interest under the Plan may not be assigned or transferred, hypothecated or encumbered in whole or in part either directly or by the operation of law or otherwise (except in the event of a participant’s death) including, but not by way of limitation, however, that any Option or similar right (including, but not limited to, a SAR) offered pursuant to the Plan shall be transferable by will or the laws of descent and distribution but shall be exercisable during the participant’s lifetime only by him.

(d)           It is the intent of the Company that the Plan comply in all respects with Rule 16b-3 under the Exchange Act, that any ambiguities or inconsistencies in construction of the Plan be interpreted to give effect to such intention and that if any provision of the Plan is found not to be in compliance with Rule 16b-3, such provision shall be deemed null and void to the extent required to permit the Plan to comply with Rule 16b-3.

(e)         �� The Company shall have the right to deduct from any payment made under the Plan any federal, state, local or foreign income or other taxes required by law to be withheld with respect to such payment.  It shall be a condition to the obligation of the Company to issue Common Shares, Other Company Securities or property, other securities or property, or other forms of payment, or any combination thereof, upon exercise, settlement or payment of any Award under the Plan, that the participant (or any beneficiary or person entitled to act) pay to the Company, upon its demand, such amount as may be required by the Company for the purpose of satisfying any liability to withhold federal, state, local or foreign income or other taxes.  If the amount requested is not paid, the Company may refuse to issue Common Shares, Other Company Securities or property, other securities or property, or other forms of payment, or any combinationadjournment thereof.  Notwithstanding anything in the Plan to the contrary, the Committee may, in its discretion, permit an eligible participant (or any beneficiary or person entitled to act) to elect to pay a portion or all of the amount requested by the Company for such taxes with respect to such Award, at such time and in such manner as the Committee shall deem to be appropriate (including, but not limited to, by authorizing the Company to withhold, or agreeing to surrender to the Company on or about the date such tax liability is determinable, Common Shares, Other Company Securities or property, other securities or property, or other forms of payment, or any combination thereof, owned by such person or a portion of such forms of payment that would otherwise be distributed, or have been distributed, as the case may be, pursuant to such Award to such person, having a fair market value equal to the amount of such taxes).


(f)           The expenses of the Plan shall be borne by the Company.

(g)           The Plan shall be unfunded.  The Company shall not be required to establish any special or separate fund or to make any other segregation of assets to assure the payment of any Award under the Plan, and rights to the payment of Awards shall be no greater than the rights of the Company’s general creditors.

(h)           By accepting any Award or other benefit under the Plan, each participant and each person claiming under or through him shall be conclusively deemed to have indicated his acceptance and ratification of, and consent to, any action taken under the Plan by the Company, the Board or the Committee or its delegates.

(i)           Fair market value in relation to Common Shares shall mean a price that is based on the opening, closing, actual, high, low, or average selling prices of a Common Share on the New York Stock Exchange or other established stock exchange or exchanges on the applicable date, the preceding trading day, the next succeeding trading day, or an average of trading days, as determined by the Committee in its discretion.  Such definition of fair market value shall be specified in the Award agreement and may differ depending on whether fair market value is in reference to the grant, exercise, vesting, or settlement or payout of an Award.  If the Common Shares are not reported on an exchange or market, the fair market value of Common Shares shall be as determined in good faith by the Committee in such reasonable manner as it may deem appropriate in accordance with applicable law.  Fair market value in relation to Other Company Securities or property, other securities or property or other forms of payment of Awards under the Plan, or any combination thereof, as of any specific time shall mean such value as determined in good faith by the Committee in such reasonable manner as it may deem appropriate in accordance with applicable law.

(j)           The masculine pronoun includes the feminine and the singular includes the plural wherever appropriate.

(k)           The appropriate officers of the Company shall cause to be filed any reports, returns or other information regarding Awards hereunder of any Common Shares issued pursuant hereto as may be required by Section 13 or 15(d) of the Exchange Act (or any successor provision) or any other applicable statute, rule or regulation.

(l)           The validity, construction, interpretation, administration and effect of the Plan, and of its rules and regulations, and rights relating to the Plan and to Awards granted under the Plan, shall be governed by the substantive laws, but not the choice of law rules, of the State of Nevada.

(m)           Certificates for Common Shares issued pursuant to the Plan which have not been registered with the Securities and Exchange Commission, and Restricted Stock, if any, shall bear an appropriate legend.


(n)           Each person who is or shall have been a member of the Board, or the Committee, or an officer of the Company to whom authority was delegated in accordance with the Plan, shall be indemnified and held harmless by the Company against and from any loss, cost, liability, or expense that may be imposed upon or reasonably incurred by him or her in connection with or resulting from any claim, action, suit, or proceeding to which he or she may be a party or in which he or she may be involved by reason of any action taken or failure to act under the Plan and against and from any and all amounts paid by him or her in settlement thereof, with the Company’s approval, or paid by him or her in satisfaction of any judgment in any such action, suit, or proceeding against him or her, provided he or she shall give the Company an opportunity, at its own expense, to defend the same before he or she undertakes to defend it on his or her own behalf, unless such loss, cost, liability, or expense is a result of his or her own willful misconduct or except as expressly provided by statute.  The foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be entitled under the Company’s Certificate of Incorporation or Bylaws, as a matter of law, or otherwise, or any power that the Company may have to indemnify them or hold them harmless.

18.           Plan Amendment or Suspension.  The Plan may be amended or suspended in whole or in part at any time from time to time by the Board, but no amendment shall be effective unless and until the same is approved by shareholders of the Company where the failure to obtain such approval would adversely affect the compliance of the Plan with Rule 16b-3 under the Exchange Act and with other applicable law.  No amendment of the Plan shall adversely affect in a material manner any right of any participant with respect to any Award theretofore granted without such participant’s written consent, except as permitted under Section 11.

19.           Plan Termination.  This Plan shall terminate upon the earlier of the following dates or events to occur:
 
(a)           uponVoting instructions are set forth on the adoption of a resolution of the Board terminating the Plan; or

(b)           ten years from the date the Plan as amended is approved and adopted by the stockholders of the Company; provided, however, that the Board may, prior to the expiration of such ten-year period, extend the term of the Plan for an additional period of up to five years from the grant of Awards other than Incentive Stock Options.  No termination of the Plan shall materially alter or impair any of the rights or obligations of any person, without his consent, under any Award theretofore granted under the Plan, except that subsequent to termination of the Plan, the Committee may make amendments permitted under Section 11.reverse side.
 
13Important notice regarding the Internet availability of proxy materials for the 2010 Annual Meeting of Shareholders: Stage Stores, Inc.’s 2010 Notice of Annual Meeting and Proxy Statement, and Stage Stores, Inc.’s Annual Report to Shareholders and Annual Report on Form 10-K for the fiscal year ended January 30, 2010, are available at: htt p://bnymellon.mobular.net/bnymellon/ssi

BNY MELLON SHAREOWNER SERVICES
Address Change/Comments
P.O. BOX 3550
(Mark the corresponding box on the reverse side)
SOUTH HACKENSACK, NJ 07606-9250
(Continued and to be marked, dated and signed on the other side)\